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Author: Julia Petker Publisher: GRIN Verlag ISBN: 3346797287 Category : Business & Economics Languages : en Pages : 29
Book Description
Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.
Author: Julia Petker Publisher: GRIN Verlag ISBN: 3346797287 Category : Business & Economics Languages : en Pages : 29
Book Description
Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.
Author: Yuan Gao Publisher: IGI Global ISBN: 9781591403272 Category : Business & Economics Languages : en Pages : 350
Book Description
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author: Tereza Semerádová Publisher: Springer ISBN: 9783030444396 Category : Business & Economics Languages : en Pages : 129
Book Description
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Author: Professor C P Rao Publisher: Gower Publishing, Ltd. ISBN: 1409459829 Category : Business & Economics Languages : en Pages : 464
Book Description
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Author: Kreta Chandler Publisher: Prentice Hall Professional ISBN: 0130479624 Category : Electronic books Languages : en Pages : 320
Book Description
-- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles, techniques, and methodologies worked at Web sites such as Amazon, Office Depot, QVC, and Outpost.This book is a practical guide to understanding web page design and usability factors needed for the online store shelf. Designing and structuring information correctly enhances navigation through your site as well as delivering your customers a satisfying shopping experience. The authors have consulted with such diverse customers as Amazon, AOL, QVC, Outpost, Egghead, Office Depot and others. The concepts they've brought to these accounts have earned HP Vendor of the Year award in e-commerce from key HP reseller partners. Learn to blend customer insights with products and with web capabilities to create web sites that maximize customer-centered design. Your resulting web sites will have an ease of usability that lead to superior customer experiences while maximizing sales. This book includes plenty of examples and case studies showing how to apply new principles, techniques, and methodologies that will win you loyal customers.
Author: Harris M. Cooper Publisher: SAGE ISBN: 9780761913481 Category : Education Languages : en Pages : 218
Book Description
This text is appropriate for anyone who has taken an introductory research methods course and it includes updated coverage of report writing, validity issues, study retrieval and evaluation of research studies.
Author: Kim-Phuong L. Vu Publisher: CRC Press ISBN: 1439825955 Category : Computers Languages : en Pages : 788
Book Description
The Handbook of Human Factors in Web Design covers basic human factors issues relating to screen design, input devices, and information organization and processing, as well as addresses newer features which will become prominent in the next generation of Web technologies. These include multimodal interfaces, wireless capabilities, and agents t
Author: Julia Petker
Author: Julia Petker
Author: Yuan Gao
Author: Lama Khoshaim
Author: Tereza Semerádová
Author: Professor C P Rao
Author: Kreta Chandler
Author: Harris M. Cooper
Author: Joseph Bernard O'Donnell
Author: Seema Gopichand Hariramani
Author: Kim-Phuong L. Vu