Author: Myung-Soo Lee Publisher: Independently Published ISBN: 9781093663808 Category : Languages : en Pages : 366
Book Description
So many changes are happening and coming in Asia. A small start-up, locally founded in Malaysia became a very successful brand in Asia. The small start-up battled against one of the most powerful companies in the category of business. At the beginning of its business, the small company was in a much worse situation compared to the established market leaders such as Uber in almost every aspect of business infrastructure, resources, and competencies. This is the story of Grab in the ride-hailing business in Asia. How was the small start-up able to grab the hearts of Asian consumers and transform itself into such a powerful brand within the short period of 5 to 6 years?Some spectacular news have also appeared in the automobile industry. Geely, a company which once produced refrigerators, scooters, and auto-bicycle wheels, became one of the three biggest car makers in China. The company, now called Geely Group, has owned the Swedish passenger car maker Volvo Cars since 2010 and became the biggest shareholder of Mercedes-Benz by owning 9.7% of its stocks. This kind of incredible transformation from a poor-quality or mediocre brand into a high-quality, top-selling brand is occurring all over Asia and will soon bring significant changes to the West and other countries.In addition to Grab in ASEAN and Geely in China, many other brands have been rising as incredibly successful brands all across Asia. The list may include Bluehole, Ctrip, Sony, Indomie, bKash, Patanjali, Traveloka, WeChat, and Maxim Group. All of these Asian brands achieved great success or re-created themselves as new leaders while many others struggled or failed under the fast-changing, turbulent environment. How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.
Author: Myung-Soo Lee Publisher: ISBN: 9781980699811 Category : Languages : en Pages : 303
Book Description
How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Author: Myung-Soo Lee Publisher: ISBN: Category : Languages : en Pages : 358
Book Description
How many of the following names or companies have you heard about? Sea, Pathao, Shiseido, Tik Tok, OYO Room, Kweichow Moutai, Bytedance, Foxconn, Delfi Limited, and Vipkid? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful.You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.
Author: M. Roll Publisher: Springer ISBN: 113735917X Category : Business & Economics Languages : en Pages : 356
Book Description
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author: Martin Roll Publisher: ISBN: Category : BUSINESS & ECONOMICS Languages : en Pages :
Book Description
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies. Martin Roll offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Asian Brand Strategy includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world. Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from global branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.
Author: Joshua Kurlantzick Publisher: Oxford University Press ISBN: 0197515789 Category : Political Science Languages : en Pages : 561
Book Description
A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World. Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military. China's ability was limited in projecting power over information and media and the infrastructure through which information flows. That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded. At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience. Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive--a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence--Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood--Southeast Asia, Taiwan, Australia, and New Zealand--and also in the United States and many other parts of the world. He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts. While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy. Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad. An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.
Author: Myung-Soo Lee
Author: Chung Koo Kim
Author: SOO LEE MYUNG. KIM CHUNG
Author: 
Author: SOO LEE MYUNG. KIM CHUNG
Author: Myung-Soo Lee
Author: Myung-Soo Lee
Author: M. Roll
Author: Martin Roll
Author: Joshua Kurlantzick