Author: Joseph J. Keel
Publisher:
ISBN:
Category : Home-based businesses
Languages : en
Pages : 140

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Book Description

Author: John Kremer
Publisher: Prima Lifestyles
ISBN: 9780761509622
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
Even small-time operators can make a big imp act on a low budget. Two guerrilla entrepreneurs show how to make a lot of noise and catch the attention of clients with out spending a lot of money, including how to get free publi city in the press. '

Author: Neil Richardson
Publisher: Kogan Page Publishers
ISBN: 0749461926
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.

Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 0470619856
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author: Kremer & Mccomas
Publisher:
ISBN: 9788172245771
Category :
Languages : en
Pages : 320

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Book Description
High Impact Marketing on a Low Impact Budget is a collaboration between the authors, Dan McComas and John Kremer. They provide you with a basic framework for marketing and publicizing anything from advertising a product, promoting a service, building a bu

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395770191
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.

Author:
Publisher: MicroDyne Technologies LLC
ISBN:
Category :
Languages : en
Pages : 35

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Book Description

Author: Paul Lancaster
Publisher: John Wiley & Sons
ISBN: 1118730771
Category : Marketing
Languages : en
Pages : 384

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Book Description
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 047061983X
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author: Bridget Bayer
Publisher:
ISBN:
Category :
Languages : en
Pages : 104

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Book Description
Small Business Experience Marketing is designed for individual business owners seeking to expand their marketing prowess. It is a straightforward manual of best practices focused on creating memorable experiences through sensory stimulation and community connections that provide long-term benefits to small business owners.Using Experience Marketing techniques elevate ordinary events through detailed planning, partnering by focusing on strengthening relationships, targeted promotions and turning more customers into loyal patrons who will sustain your business over time. Experience Marketing will show you how to prepare, promote and produce an event within your business that will create the experiences your customer wants - and do it with minimal resources. Start small and build on your successes. This book will give you the steps to organize your time, seek and find meaningful partnerships, then promote your events with style. You will learn how to delegate and hire professionals for the best results, then master how to build a community that focuses on your business and engages them in ways that provide lasting benefits for mutual success. Your unique Experience Marketing events will leave lasting impressions that naturally convert to profitability. How do you know that it's time to create an Experience Marketing event as part of your ongoing marketing?Do you find that you're not making much profit, while working long hours? Is your business profitable, but not rewarding? Has your advertising ever been a disappointment? Are habitual marketing campaigns no longer bringing the same results? Has a direct competitor moved into your neighborhood?Or are you at the point where you simply can't face another boring day at work? If you answered yes to even one of these questions, then it's time to plan an Experience Marketing event and give your customers a new experience. It's time to create a buzz!It's time to get more exposure!It's time to level up your business!It's time to give back and increase the size of your community!It's time to try a new, more exciting approach like Experience Marketing events!