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Author: Sanrio Company LTD. Publisher: ISBN: Category : Languages : en Pages :
Book Description
Hello Kitty, hello seasonal fun! Join Hello Kitty and her lovable friends as they delight in all that fall and winter have to offer: pumpkin picking, the school bus, hot cocoa, ice fishing, and more. With sparse text and cheerful original scenic art, these two titles, along with their spring and summer counterparts, feature Hello Kitty celebrating all the seasons!
Author: Kirsten Anderson Publisher: Penguin ISBN: 1524788414 Category : Juvenile Nonfiction Languages : en Pages : 112
Book Description
Your favorite characters are now part of the Who HQ library! Say hello to the premier title in the What Is the Story Of? series. Hello Kitty! This cute cartoon character who's shaped like a bobtail cat and wears a bow in her hair has become an icon of our times. Hello Kitty, as she is known, is a piano-playing, cookie-baking darling from London with a heart of gold. Readers will learn all about Kitty, who was first created in Japan, but has since gone on to capture the imagination of people all around the world. Super fans of the super-fashionable Kitty will be thrilled to see her debut in the Who HQ brand.
Author: Christine R. Yano Publisher: Duke University Press ISBN: 0822353636 Category : Social Science Languages : en Pages : 337
Book Description
In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
Author: Ken Belson Publisher: John Wiley & Sons (Asia) Pte. Limited ISBN: Category : Business & Economics Languages : en Pages : 226
Book Description
Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.
Author: Sanrio Company
Author: Sanrio Company
Author: Sanrio, Kabushiki Kaisha
Author: Sanrio Company LTD.
Author: Paul Coco
Author: Kris Hirschmann
Author: Kirsten Anderson
Author: Mark McVeigh
Author: Christine R. Yano
Author: Ken Belson
Author: Kate T. Williamson