Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 724
Book Description
Hearst's Magazine-World Today
Author: Hearst's Magazine, the World To-day
Author: The Twentieth Century Magazine
Author: Benjamin Orange FlowerPublisher:
ISBN:
Category : Twentieth century
Languages : en
Pages : 622
Book Description
Hearst's Magazine
Author: Hearst's International
Author: Publisher:
ISBN:
Category : American periodicals (General)
Languages : en
Pages : 768
Book Description
The Chief
Author: David NasawPublisher: Houghton Mifflin Harcourt
ISBN: 0547524722
Category : Biography & Autobiography
Languages : en
Pages : 676
Book Description
The definitive and “utterly absorbing” biography of America’s first news media baron based on newly released private and business documents (Vanity Fair). William Randolph Hearst, known to his staff as the Chief, was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including twenty-eight newspapers, the Cosmopolitan Picture Studio, radio stations, and thirteen magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. The son of a gold miner, Hearst underwent a public metamorphosis from Harvard dropout to political kingmaker; from outspoken populist to opponent of the New Deal; and from citizen to congressman. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane. With unprecedented access to Hearst’s personal and business papers, Nasaw details Heart’s relationship with his wife Millicent and his romance with Marion Davies; his interactions with Hitler, Mussolini, Churchill, and every American president from Grover Cleveland to Franklin Roosevelt; and his acquaintance with movie giants such as Louis B. Mayer, Jack Warner, and Irving Thalberg. An “absorbing, sympathetic portrait of an American original,” The Chief sheds light on the private life of a very public man (Chicago Tribune).
The Printing Art Sample Book
Author: Camera Craft
Author: The World's Work
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 870
Book Description
A history of our time.
Managing Today’s News Media
Author: Samir HusniPublisher: CQ Press
ISBN: 1506300677
Category : Language Arts & Disciplines
Languages : en
Pages : 252
Book Description
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer – Each platform must offer a unique experience to the customer. Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control – Sharing power and control with the audience is now a necessary part of running a successful news operation. Change – Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.