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Author: R. Eric Reidenbach Publisher: CRC Press ISBN: 1420093312 Category : Business & Economics Languages : en Pages : 210
Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: R. Eric Reidenbach Publisher: CRC Press ISBN: 1420093312 Category : Business & Economics Languages : en Pages : 210
Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: Vincent P. Barabba Publisher: Harvard Business Press ISBN: 9780875842417 Category : Business & Economics Languages : en Pages : 294
Book Description
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
Author: Frank DeCenso Publisher: Destiny Image Incorporated ISBN: 9780768438031 Category : God (Christianity) Languages : en Pages : 0
Book Description
Nine gifted and God-loving authors share their personal experiences on topics ranging from supernatural and out-of-body experiences in the third heaven to prophecy and discernment. You will quickly realize through reading these thrilling stories that hearing God happens in many different ways, and you can learn how you can tune in to Him yourself. Incredible things happen when you listen for God's voice--and when you ignore His promptings. Powerful and compelling stories challenge you into a deeper understanding about how to truly communicate with God.
Author: William Winston Publisher: Routledge ISBN: 1317740262 Category : Business & Economics Languages : en Pages : 214
Book Description
Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care. According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they’re fighting a war and act accordingly stand the best chance of short term survival and long term prosperity. Those who bury their heads in the sand, awaiting the storm of war to blow over, will find themselves prisoners of their inactivity. Marketing Health Care Into the Twenty-First Century succinctly captures and explores issues and trends affecting participants in the battle for consumers’health care dollars, including: the growth of managed care; emerging health care systems; formation of provider networks and other organizational structures; the relationship between risk and product, target market, and organizational options; the emerging clout of primary care; mergers and acquisitions; and shifts in health care dollar flow. Marketing Health Care Into the Twenty-First Century is also one of the first books in the market examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry participants. In order to take advantage of these changes and trends, Vitberg moves from the conceptual to the practical by defining and delivering insights into the concept of competitive innovation and its relationship to competitive advantage--hearing, listening, and responding to the voice of the market through meaning brand identification, product differentiation, and intrusive marketing communications that motivate customers to a preferential purchase decision. Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs, networks/alliances, insurance companies, and medical groups--is among those who will find Marketing Health Care Into the Twenty-First Century a valuable resource for embracing strategic marketing now and in the near future. The book also serves as informative, stimulating reading for professors and students in graduate level health care administration courses.
Author: Laurence Minsky Publisher: Rowman & Littlefield ISBN: 1538155419 Category : Business & Economics Languages : en Pages : 217
Book Description
“Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer’s other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts? Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Domino's, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment.
Author: Mark Virkler Publisher: Destiny Image Publishers ISBN: 0768491215 Category : Religion Languages : en Pages : 162
Book Description
Based on the highly popular and successful book, How to Hear God’s Voice, this exciting new book emphasizes the 4 Keys to Hearing God’s Voice. “When I learned to hear God’s voice after 11 years as a believer without it, every part of me was radically transformed. Thousands have told me they have had this same metamorphosis, and I believe that this will become your testimony also,” writes co-author, Mark Virkler. The keys that are examined, discussed in detail, and can be immediately applied to your life are: How to recognize God’s voice as spontaneous thoughts. Learning how to become still before the Lord. Looking for vision as you pray. Realizing the importance of two-way journaling. Filled with insights from years of hearing from God, 4 Keys to Hearing God’s Voice also includes visual aids that enhance the teaching and learning experience. Very reader-friendly, you will find that the concepts and principles are easily adapted to your personal circumstances and lifestyle. Designed to bring even more depth to your relationship with God, this book is part of an integrated package that includes a DVD and seminar guide for either individual or group study. Either as a stand-alone book or as part of a package, you are sure to gain valuable encouragement and motivation to seek intimate communication with God, your heavenly Father.
Author: Campbell Jones Publisher: John Hunt Publishing ISBN: 1782790853 Category : Philosophy Languages : en Pages : 85
Book Description
It is said the market has moods and desires. It is said that we must listen to it and must anticipate how it will respond to our actions. What is the significance of these peculiar forms of speech? This book investigates the conceptual underpinnings of the idea that the market has intentions, consciousness and speech, and identifies the social and political consequences of this attribution to the market of capacities generally thought to be uniquely human. At once a work of philosophy, a cultural and social archaeology and a diagnosis of one of the central ideologies of our times, this book cuts to the heart of the linguistic forms through which our collective futures are decided. ,
Author: R. Eric Reidenbach
Author: R. Eric Reidenbach
Author: Vincent P. Barabba
Author: Frank DeCenso
Author: William Winston
Author: Laurence Minsky
Author: Mark Virkler
Author: Campbell Jones
Author: Group Health Institute
Author: United States. Congress. Senate. Committee on the District of Columbia
Author: