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Author: Bernard J. Jansen Publisher: Springer Nature ISBN: 3031022645 Category : Computers Languages : en Pages : 101
Book Description
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Author: Mehdi Khosrowpour Publisher: IGI Global ISBN: 1466626747 Category : Language Arts & Disciplines Languages : en Pages : 1353
Book Description
"The 2nd edition of the Dictionary of Information Science and Technology is an updated compilation of the latest terms and definitions, along with reference citations, as they pertain to all aspects of the information and technology field"--Provided by publisher.
Author: Maristella Agosti Publisher: Springer ISBN: 3642159982 Category : Computers Languages : en Pages : 158
Book Description
In its ?rst ten years of activities (2000-2009), the Cross-Language Evaluation Forum (CLEF) played a leading role in stimulating investigation and research in a wide range of key areas in the information retrieval domain, such as cro- language question answering, image and geographic information retrieval, int- activeretrieval,and many more.It also promotedthe study andimplementation of appropriateevaluation methodologies for these diverse types of tasks and - dia. As a result, CLEF has been extremely successful in building a wide, strong, and multidisciplinary research community, which covers and spans the di?erent areasofexpertiseneededto dealwith thespreadofCLEFtracksandtasks.This constantly growing and almost completely voluntary community has dedicated an incredible amount of e?ort to making CLEF happen and is at the core of the CLEF achievements. CLEF 2010 represented a radical innovation of the “classic CLEF” format and an experiment aimed at understanding how “next generation” evaluation campaigns might be structured. We had to face the problem of how to innovate CLEFwhile still preservingits traditionalcorebusiness,namely the benchma- ing activities carried out in the various tracks and tasks. The consensus, after lively and community-wide discussions, was to make CLEF an independent four-day event, no longer organized in conjunction with the European Conference on Research and Advanced Technology for Digital Libraries (ECDL) where CLEF has been running as a two-and-a-half-day wo- shop. CLEF 2010 thus consisted of two main parts: a peer-reviewed conference – the ?rst two days – and a series of laboratories and workshops – the second two days.
Author: Barbara M. Wildemuth Publisher: Bloomsbury Publishing USA ISBN: Category : Language Arts & Disciplines Languages : en Pages : 344
Book Description
The second edition of this innovative textbook illustrates research methods for library and information science, describing the most appropriate approaches to a question—and showing you what makes research successful. Written for the serious practicing librarian researcher and the LIS student, this volume fills the need for a guide focused specifically on information and library science research methods. By critically assessing existing studies from within library and information science, this book helps you acquire a deeper understanding of research methods so you will be able to design more effective studies yourself. Section one considers research questions most often asked in information and library science and explains how they arise from practice or theory. Section two covers a variety of research designs and the sampling issues associated with them, while sections three and four look at methods for collecting and analyzing data. Each chapter introduces a particular research method, points out its relative strengths and weaknesses, and provides a critique of two or more exemplary studies. For this second edition, three new chapters have been added, covering mixed methods, visual data collection methods, and social network analysis. The chapters on research diaries and transaction log analysis have been updated, and updated examples are provided in more than a dozen other chapters as well.
Author: Catherine Dawson Publisher: Routledge ISBN: 1351044656 Category : Science Languages : en Pages : 355
Book Description
This accessible, alphabetical guide provides concise insights into a variety of digital research methods, incorporating introductory knowledge with practical application and further research implications. A-Z of Digital Research Methods provides a pathway through the often-confusing digital research landscape, while also addressing theoretical, ethical and legal issues that may accompany each methodology. Dawson outlines 60 chapters on a wide range of qualitative and quantitative digital research methods, including textual, numerical, geographical and audio-visual methods. This book includes reflection questions, useful resources and key texts to encourage readers to fully engage with the methods and build a competent understanding of the benefits, disadvantages and appropriate usages of each method. A-Z of Digital Research Methods is the perfect introduction for any student or researcher interested in digital research methods for social and computer sciences.
Author: Kavita Khanna Publisher: Springer Nature ISBN: 9811639612 Category : Technology & Engineering Languages : en Pages : 609
Book Description
This book features high-quality research papers presented at the International Conference on Applications and Techniques in Cyber Security and Digital Forensics (ICCSDF 2021), held at The NorthCap University, Gurugram, Haryana, India, during April 3–4, 2021. This book discusses the topics ranging from information security to cryptography, mobile application attacks to digital forensics, and from cyber security to blockchain. The goal of the book is to provide 360-degree view of cybersecurity to the readers which include cyber security issues, threats, vulnerabilities, novel idea, latest technique and technology, and mitigation of threats and attacks along with demonstration of practical applications. This book also highlights the latest development, challenges, methodologies as well as other emerging areas in this field. It brings current understanding of common Web vulnerabilities while maintaining awareness and knowledge of contemporary standards, practices, procedures, and methods of Open Web Application Security Project. It also expounds how to recover information after a cybercrime.
Author: Christina Peter Publisher: Herbert von Halem Verlag ISBN: 3869622881 Category : Business & Economics Languages : en Pages : 362
Book Description
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.
Author: Bernard J. Jansen Publisher: Springer Nature ISBN: 3031419332 Category : Mathematics Languages : en Pages : 159
Book Description
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
Author: Richard Rogers Publisher: MIT Press ISBN: 026252824X Category : Computers Languages : en Pages : 281
Book Description
A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).
Author: Jansen, Bernard J.
Author: Jansen, Bernard J.
Author: Bernard J. Jansen
Author: Mehdi Khosrowpour
Author: Maristella Agosti
Author: Barbara M. Wildemuth
Author: Catherine Dawson
Author: Kavita Khanna
Author: Christina Peter
Author: Bernard J. Jansen
Author: Richard Rogers