Handbook of Research on New Product Development PDF Download

Author: Peter N. Golder
Publisher: Edward Elgar Publishing
ISBN: 1784718157
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Author: Silva, Arlindo
Publisher: IGI Global
ISBN: 1615206183
Category : Computers
Languages : en
Pages : 608

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Book Description
"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

Author: Christoph Loch
Publisher: Routledge
ISBN: 0750685522
Category : Business & Economics
Languages : en
Pages : 560

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Book Description
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Author: Kenneth B. Kahn
Publisher: John Wiley & Sons
ISBN: 1118415493
Category : Technology & Engineering
Languages : en
Pages : 375

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Book Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883

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Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Author: Ludwig Bstieler
Publisher: John Wiley & Sons
ISBN: 1119890217
Category : Technology & Engineering
Languages : en
Pages : 692

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Book Description
State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 12 new chapters on topics including: Creating Innovation, Sustainable New Product Development (NPD), NPD Teams and Leadership, Digital Transformation of NPD, Market Analytics, and much more. In The Product Development and Management Association (PDMA) Handbook of New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective frontend innovation practices, portfolio management for product innovation, and identifying significant new business opportunities via the Magellan Process Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Lessons learned from outstanding corporate innovators and differences between goods and services development The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.

Author: Aiello, Lucia
Publisher: IGI Global
ISBN: 1466650087
Category : Business & Economics
Languages : en
Pages : 518

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Book Description
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Author: Hernández Arellano, Juan Luis
Publisher: IGI Global
ISBN: 1522552359
Category : Technology & Engineering
Languages : en
Pages : 475

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Book Description
Product design is an important field where ergonomics and human factors should be applied. To achieve this goal, effective strategies for process improvement must be researched and implemented. The Handbook of Research on Ergonomics and Product Design is a critical scholarly resource that provides new theories, methodologies, and applications of ergonomics and product design and redesign. Featuring a broad range of topics such as additive manufacturing, product analysis, and sustainable packing development, this book is geared towards academicians, practitioners, and researchers seeking current research on new theories, methods, and applications related to ergonomics and product design.

Author: Hacioglu, Umit
Publisher: IGI Global
ISBN: 1799811271
Category : Business & Economics
Languages : en
Pages : 775

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Book Description
With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.

Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466665521
Category : Business & Economics
Languages : en
Pages : 702

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Book Description
In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.