Handbook of Marketing Scales PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Handbook of Marketing Scales PDF full book. Access full book title Handbook of Marketing Scales by William O. Bearden. Download full books in PDF and EPUB format.

Handbook of Marketing Scales

Handbook of Marketing Scales PDF Author: William O. Bearden
Publisher: SAGE
ISBN: 9780761910008
Category : Business & Economics
Languages : en
Pages : 568

Book Description
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
➤