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Author: Gerlinde Mautner Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1614514860 Category : Language Arts & Disciplines Languages : en Pages : 712
Book Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Author: Gerlinde Mautner Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1614514860 Category : Language Arts & Disciplines Languages : en Pages : 712
Book Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Author: Tamara Gillis Publisher: John Wiley & Sons ISBN: 1118016351 Category : Business & Economics Languages : en Pages : 484
Book Description
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Author: Gerlinde Mautner Publisher: Walter de Gruyter ISBN: 9781614516835 Category : Business & Economics Languages : en Pages : 0
Book Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Author: Kim A. Johnston Publisher: John Wiley & Sons ISBN: 1119167515 Category : Business & Economics Languages : en Pages : 603
Book Description
A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.
Author: James Garnett Publisher: Taylor & Francis ISBN: 1040279163 Category : Political Science Languages : en Pages : 966
Book Description
This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
Author: Marc Wright Publisher: CRC Press ISBN: 1317125266 Category : Business & Economics Languages : en Pages : 494
Book Description
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
Author: Ann Poe Publisher: McGraw Hill Professional ISBN: 0071368787 Category : Business & Economics Languages : en Pages : 365
Book Description
Over 300 time-saving model business letters! A virtual business-in-a--book, The McGraw-Hill Handbook of More Business Letters helps you smoothly and effectively handle just about any business scenario you'll ever encounter. From product announcements to responses to complaints. From hard-working sales letters to contract negotiations, nondisclosure agreements, requests for payment and scores more! Here are 300 new, time- and work-saving letters you can use to avoid procrastination and unprofessional delays. Author Ann Poe—who also wrote the popular McGraw-Hill Handbook of Business Letters,—puts even more useful, up-to-date information at your fingertips: *Suggestions on how to get the most from your computer *Guidance on form and style to make your letters, memos, and faxes look great *Tips for using e-mail to its best advantage *Advice on security and protecting private business information Get your copy today!
Author: Celeste Lawson Publisher: Cambridge University Press ISBN: 1108594417 Category : Business & Economics Languages : en Pages : 491
Book Description
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Author: Gerlinde Mautner
Author: Gerlinde Mautner
Author: Tamara Gillis
Author: Allen Weiss
Author: Scott McLean
Author: Gerlinde Mautner
Author: Kim A. Johnston
Author: James Garnett
Author: Marc Wright
Author: Ann Poe
Author: Celeste Lawson