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Author: Nir Eyal Publisher: Penguin ISBN: 0698190661 Category : Business & Economics Languages : en Pages : 203
Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: Nir Eyal Publisher: Penguin ISBN: 0698190661 Category : Business & Economics Languages : en Pages : 203
Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: James Clear Publisher: Penguin ISBN: 0735211299 Category : Business & Economics Languages : en Pages : 321
Book Description
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Author: Bas Verplanken Publisher: Springer ISBN: 3319975293 Category : Psychology Languages : en Pages : 413
Book Description
This unique reference explores the processes and nuances of human habits through social psychology and behavioral lenses. It provides a robust definition and theoretical framework for habit as well as up-to-date information on habit measurement, addressing such questions as which mechanisms are involved in habitual action and whether people can report accurately on their own habits. Specialized chapters pay close attention to how habits can be modified, as well as widely varying manifestations of habitual thoughts and behaviors, including the mechanisms of drug addiction and recovery, the repetitive characteristics of autism, and the unwitting habits of health professionals that may impede patient care. And across these pages, contributors show the potential for using the processes of maladaptive habits to replace them with positive and health-promoting ones. Throughout this volume attention is also paid to the practice of conducting habit research. Among the topics covered: Habit mechanisms and behavioral complexity. Complexities and controversies of physical activity habit. Habit discontinuities as vehicles for behavior change. Habits in depression: understanding and intervention. A critical review of habit theory of drug dependence. Questions about the automaticity of habitual behaviors. The Psychology of Habit will interest psychologists across a wide spectrum of domains: habit researchers in broader areas of social and health psychology, professionals working in (sub)clinical areas, interested scholars in marketing, consumer research, communication, and education, and public policymakers dealing with questions of behavioral change in the areas of health, sustainability, and/or education.
Author: B. J. Fogg Publisher: Harvest ISBN: 0358003326 Category : Business & Economics Languages : en Pages : 317
Book Description
The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
Author: Rosanna Casper Publisher: Simon and Schuster ISBN: 1612437516 Category : Self-Help Languages : en Pages : 209
Book Description
The host of titular podcast offers over sixty ideas to boost creativity, achieve fitness goals, increase productivity, improve relationships and more. Change isn’t always easy, but you can do it! Packed with powerful ideas for improving your life in all areas, including fitness, food, mindfulness, relationships, networking and more, this book shows how to create lasting habits by first succeeding at a thirty-day challenge. Author Rosanna Casper shares dozens of practical tips, helpful resources and her own secret tricks that will keep you motivated and committed through day thirty and beyond. If you’re ready to make some positive changes in your life, just pick a challenge and get started: Walk 10,000 steps thirty days without (added) sugar Cook one new recipe per day Get better sleep Get rid of clutter Take a photo every day Spend thirty minutes outdoors Read twenty pages a day
Author: Dan Stevens Publisher: Createspace Independent Publishing Platform ISBN: 9781523308064 Category : Languages : en Pages : 58
Book Description
Change your Habits now to change your life forever! Making progress on either making or breaking habits has never been so simple and achievable! We all definitely know that feeling. The gut-wrenching sense of guilt and frustration, the lack of drive and resolve; you know, the "I've failed yet again" feeling. And this happens every single time we slip up on creating a new habit. For some reason, even with best intentions, sheer willpower just doesn't cut it. Habit creation almost always seems daunting and doomed to fail. Why does it have to be be this way? Does it have to be this way at all? Dan Stevens in The Art of Habit Building proves otherwise. Equipped with a simple method based in Behaviour Chaining Psychology, Stevens guides you through the habit formation process and fully outlines a step-by-step process that guarantees your success with any habit; minimal willpower required. With The Art of Habit Building you will easily be able to Make literally any habit achievable, no matter how big Break down habits into simple, easy-to-achieve, steps that build up over time Harness the power of the subconscious mind to propel you toward your goals. Make the habit-building process automatic (so willpower isn't even necessary!) Leverage your current routines to form new routines And, most importantly, perfect any habit over time with ease Never struggle again with making great new habits stick! Master The Art of Habit Building like never before!
Author: Martin Lanik Publisher: AMACOM ISBN: 0814439357 Category : Business & Economics Languages : en Pages : 216
Book Description
In leadership as in life, only practice makes perfect. Habits are powerful, and The Leader Habit offers a simple, original approach to dramatically improving even our weakest areas. Routines quietly undergird large portions of what we do and how we function. Habit formation can speed success in the workplace as well--even in complex areas like leadership. Leadership training expert and bestselling author Martin Lanik spotlights 22 essential leadership abilities, breaking them down into a series of small, learnable behaviors. In The Leader Habit, you will find: Compelling evidence on how habits shape our lives, and how leadership is simply a series of habits Content based on original research that looks at 795 leaders across the globe, identifying 22 essential leadership skills and 79 micro-behaviors that make up those skills Simple exercises to turn effective leadership behaviors into ingrained habits, along with clear cues that tell you when to practice each A Leader Habit Quiz that assesses 6 personality traits and points to behaviors that you’ll find most rewarding Tips for staying motivated, avoiding procrastination, and sustaining progress The book's simple formula focuses on developing one skill at a time: sell the vision, delegate well, innovate often, empower others, overcome resistance, build strategic relationships, focus on customers, listen actively, negotiate effectively, and more. Many of us aspire to great leadership by consuming books and training. However, unless you intentionally reinforce the right behaviors, results are fleeting. The Leader Habit builds the "muscle memory" to turn leadership skills into lasting habits.
Author: Charles Duhigg Publisher: Random House ISBN: 0679603859 Category : Business & Economics Languages : en Pages : 319
Book Description
NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
Author: Martin S. Hagger Publisher: Cambridge University Press ISBN: 1108750117 Category : Psychology Languages : en Pages : 730
Book Description
Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.
Author: Nir Eyal
Author: Nir Eyal
Author: Elite Summaries
Author: James Clear
Author: Bas Verplanken
Author: B. J. Fogg
Author: Rosanna Casper
Author: Dan Stevens
Author: Martin Lanik
Author: Charles Duhigg
Author: Martin S. Hagger