Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 522
Book Description
Canadiana
From Cliché to Archetype
Author: Marshall McLuhan
Publisher:
ISBN: 9781584230663
Category : Archetype (Psychology)
Languages : en
Pages : 0
Book Description
McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.
Publisher:
ISBN: 9781584230663
Category : Archetype (Psychology)
Languages : en
Pages : 0
Book Description
McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.
Culture Is Our Business
Author: Marshall McLuhan
Publisher: Wipf and Stock Publishers
ISBN: 1625648286
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Publisher: Wipf and Stock Publishers
ISBN: 1625648286
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
City as Classroom
Author: Marshall McLuhan
Publisher: Agincourt, Ont. : The Book Society of Canada
ISBN: 9780772550200
Category : Communication
Languages : en
Pages : 184
Book Description
Publisher: Agincourt, Ont. : The Book Society of Canada
ISBN: 9780772550200
Category : Communication
Languages : en
Pages : 184
Book Description
Essential McLuhan
Author: Eric McLuhan
Publisher: House of Anansi
ISBN: 9780887845659
Category : Social Science
Languages : en
Pages : 420
Book Description
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Publisher: House of Anansi
ISBN: 9780887845659
Category : Social Science
Languages : en
Pages : 420
Book Description
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Through the Vanishing Point
Author: Marshall McLuhan
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 316
Book Description
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 316
Book Description
Explorations in Communication
War and Peace in the Global Village
Author: Marshall McLuhan
Publisher: Gingko Press
ISBN: 9781584237570
Category : Art
Languages : en
Pages : 192
Book Description
War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war. Initially published in 1968, this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies. A mosaic of pointed insights and probes, this text predicts a world without centres or boundaries. It illustrates how the electronic information travelling around the globe at the speed of light has eroded the rules of the linear, literate world. No longer can there be fixed positions or goals.
Publisher: Gingko Press
ISBN: 9781584237570
Category : Art
Languages : en
Pages : 192
Book Description
War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war. Initially published in 1968, this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies. A mosaic of pointed insights and probes, this text predicts a world without centres or boundaries. It illustrates how the electronic information travelling around the globe at the speed of light has eroded the rules of the linear, literate world. No longer can there be fixed positions or goals.
Images from the Film Spiral
Author: Sorel Etrog
Publisher: Exile Editions, Ltd.
ISBN: 9780920428092
Category : Poetry
Languages : en
Pages : 132
Book Description
Publisher: Exile Editions, Ltd.
ISBN: 9780920428092
Category : Poetry
Languages : en
Pages : 132
Book Description
Verbi-voco-visual Explorations
Author: Marshall McLuhan
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 168
Book Description
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 168
Book Description