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Author: Mamta Goyal Publisher: ISBN: 9781805297635 Category : Languages : en Pages : 0
Book Description
This study investigates the influence of green packaging on consumer behavior within the Tri-City region. By analyzing the relationship between environmentally-friendly packaging and consumer choices, it aims to understand the effects of green packaging on purchasing decisions, brand perception, and sustainability awareness among Tri-City consumers. The study encompasses a comprehensive examination of consumer attitudes, preferences, and behaviors in relation to green packaging, ultimately providing valuable insights for businesses seeking to align their packaging strategies with consumer expectations and environmental concerns.
Author: Mamta Goyal Publisher: ISBN: 9781805297635 Category : Languages : en Pages : 0
Book Description
This study investigates the influence of green packaging on consumer behavior within the Tri-City region. By analyzing the relationship between environmentally-friendly packaging and consumer choices, it aims to understand the effects of green packaging on purchasing decisions, brand perception, and sustainability awareness among Tri-City consumers. The study encompasses a comprehensive examination of consumer attitudes, preferences, and behaviors in relation to green packaging, ultimately providing valuable insights for businesses seeking to align their packaging strategies with consumer expectations and environmental concerns.
Author: Geilson Loureiro Publisher: Springer Science & Business Media ISBN: 1846289769 Category : Technology & Engineering Languages : en Pages : 810
Book Description
This volume features the proceedings of the 14th ISPE Conference on Concurrent Engineering, held in São José dos Campos, São Paulo, Brazil, on the 16th – 20th of July 2007. It highlights the application of concurrent engineering to the development of complex systems.
Author: Doug McKenzie-Mohr Publisher: New Society Publishers ISBN: 1550924621 Category : Business & Economics Languages : en Pages : 184
Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author: Delbert I. Hawkins Publisher: McGraw-Hill/Irwin ISBN: 9780072865493 Category : Consumer Behavior Languages : en Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Michael J. Baker Publisher: Routledge ISBN: 1134506120 Category : Business & Economics Languages : en Pages : 907
Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author: JOAN MARQUES. Publisher: ISBN: 9783319531212 Category : Environmental economics Languages : en Pages :
Book Description
This handbook is based on the premise that in order for sustainability to be sustainable, a profound psychological transformation has to take place at the individual and collective level. Focusing on the practice of environmental sustainability, this handbook will explore the application of sustainability in a wide variety of contemporary contexts -- from economics of consumption and growth to government policy, sustainable cities, and sustainable planet. The editors believe that the way to achieve sustainable, harmonious living in all spheres is through lived or engaged sustainability at the personal, team, and organizational levels. It is impossible to separate economic development issues from environment issues. In its most practical aspect, sustainability is about understanding the interconnections among environment, society, and economy. This book aims to provide a comprehensive overview of current theories and approaches in the area of engaged sustainability for academics, researchers and practitioners. Specifically, it will focus on making responsible decisions that will reduce humanity's negative impact on the environment. While various social and political initiatives for sustainability are welcome, one cannot really enact sustainability into legislative laws. Something has to change fundamentally at the level of a common person in the street. The Handbook of Engaged Sustainability acknowledges the classic literature, theories and principles in the area of sustainability, but also provides new theories and approaches from global scholars and practitioners in the field. It will also provide a well-structured pedagogical framework with real life case examples. The aim of this handbook is to expand the reader's thinking to one of "big-picture awareness" and a "cosmic vision" of sustainability, a vision that extends from our neighborhoods to our communities, to states, countries, globe, galaxy, and envelops the entire Universe! This book will serve.
Author: Donard Games Publisher: Springer Nature ISBN: 9464633506 Category : Business & Economics Languages : en Pages : 757
Book Description
This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era.
Author: Alkis Thrassou Publisher: Springer ISBN: 3030175235 Category : Business & Economics Languages : en Pages : 335
Book Description
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Author: Mamta Goyal
Author: Mamta Goyal
Author: Geilson Loureiro
Author: Doug McKenzie-Mohr
Author: Daniel Stokols
Author: Delbert I. Hawkins
Author: Michael J. Baker
Author: JOAN MARQUES.
Author: United States. Federal Emergency Management Agency
Author: Donard Games
Author: Alkis Thrassou