Great Graphics on a Budget PDF Download

Author: Simon Dixon
Publisher:
ISBN: 9781610593021
Category : Commercial art
Languages : en
Pages : 196

View

Book Description

Author: Simon Dixon
Publisher: Rockport Pub
ISBN: 9781592530861
Category : Design
Languages : en
Pages : 191

View

Book Description
With the proliferation and expansion of the creative industry, the term "budget" has never been more relevant. It's the universal challenge every designer faces: how to create innovative work on a restricted budget. As a powerful driver of the creative process, it can affect any creative endeavor. With more companies cinching their budgetary belts tighter than ever, designers are pressed to find new and more inventive cost-cutting strategies. Great Graphics on a Budget includes the work of leading graphic and product designers from Europe, USA, and Australia, such as Aboud Sodano, EGO, Pentagram, Why Not Associates, Tangerine, and Cahan and Associates. With more than 50 case studies, it offers insights into the designers' thought process and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget, but the client and brief as well. It shows that, regardless of resources, design and concept can remain strong and that a limited budget can even become a catalyst for some of the most creative designs produced.

Author: Scott Witham
Publisher: HOW Books
ISBN: 9781440304293
Category : Design
Languages : en
Pages : 0

View

Book Description
GREAT GRAPHIC DESIGN ON A BUDGET is a cost-cutting primer and a sourcebook of ideas for creating first-rate designs on minimal budgets. It teaches you simple tricks of the trade and reveals innovative and unexpected ways for designers to cut the costs, but not lose on the quality, of their designs. An international showcase of eye-catching and memorable campaigns—all created on tight budgets—shows how successful these ideas and techniques can be. This invaluable manual will provide you with resources for free fonts and art, explain how to maximize print runs, profile inspiring ways of using recycled materials, and demonstrate dynamic alternatives to art. It even offers tips and techniques for achieving professional printing jobs in your studio.

Author: Scott Witham
Publisher:
ISBN: 9782888931003
Category : Commercial art
Languages : en
Pages : 192

View

Book Description
Creating Great Graphic Design on a Budget is both a cost-cutting primer and ideas sourcebook for creatingtop-of-the-line designs on razor-thin budgets. Design and marketing budgets are getting slashed across the board in every industry around the globe. At the same time customers are spending less, so both businessesand their marketing tools must work harder than ever. This leaves designers in the difficult position of trying to create eye-catching and memorable campaigns on budgets that are a fraction of what they once were.Great designs don’t need foil finishes and die-cuts to be effective and memorable, but in today’s high-gloss world designers must find innovative ways of connecting with their audience and standing out. Packed with countless ways for designers to cut costs from their jobs, this invaluable primer/sourcebook provides resourcesfor free fonts and art, discusses ways to maximize a print run, profiles unique and inspiring ways of using recycled materials, discusses ways of both maximizing art and using dynamic alternatives to art, and offers tips and techniques for printing jobs in the studio.Throughout the book full-color images of high-concept and beautifully executed designs both inspire readersand clearly illustrate that cutting costs does not mean the work must suffer as a result. In fact, what designersoften find is that stronger concepts and more unique designs are achieved when they don’t rely on production “bells and whistles” for impact. Less really is more!

Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :

View

Book Description

Author: Theo Stephan Williams
Publisher: Skyhorse Publishing Inc.
ISBN: 1581157134
Category : Design
Languages : en
Pages : 231

View

Book Description
This completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability as a graphic designer.

Author: Linda Cooper Bowen
Publisher: John Wiley & Sons
ISBN: 9780471293149
Category : Architecture
Languages : en
Pages : 224

View

Book Description
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

Author: Catharine Fishel
Publisher: Rockport Publishers
ISBN: 9781564968449
Category : Commercial art
Languages : en
Pages : 0

View

Book Description
The visual overload of the last decade -- crashing type, unreadable text, in-your-face images -- is being replaced by simple, seamless design with a clean approach. Minimal Graphics offers a striking new collection of international graphic design work that uses the power of simplicity to get messages across. Filled with potent images and offering a wealth of minimal design solutions for color, type, images, packaging, and more -- this authoritative guide underscores the elegance of the "undesigned" approach.

Author: Smashing Magazine
Publisher: Smashing Magazine
ISBN: 3943075486
Category : Adobe Illustrator (Computer file)
Languages : en
Pages : 163

View

Book Description
One of the most beloved vector graphic softwares among Web Designers is Adobe Illustrator. But getting to know all of its tools and features can be time consuming. With this eBook we try to ease the learning process for you. You will get to learn how to create graphics, transform a sketch into a vector, combine analog and digital techniques, prepare artwork for screen printing and also learn useful typography tips, all focusing on Adobe Illustrator. TABLE OF CONTENTS - Productive Web Design With. Adobe Illustrator? - Creating Graphs With Adobe Illustrator - Illustrators Live Trace: Sketch to Vector - Mixing Up Illustration: Combining Analog And Digital Techniques - Examples And Tips For Using Illustrators Warp Tools - Preparing Artwork for Screen Printing in Adobe Illustrator - Create a Cute Little Tiger in Illustrator - Useful Typography Tips For Adobe Illustrator

Author: Aaron James Draplin
Publisher: Abrams
ISBN: 1613129963
Category : Design
Languages : en
Pages : 834

View

Book Description
A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.