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Author: Michael Sciortino Publisher: Advantage Media Group ISBN: 1599326191 Category : Business & Economics Languages : en Pages : 174
Book Description
RELATIONSHIP CAPITAL ISN’T AN ASSET; IT’S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING…AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions―fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION―MY CLIENTS’ CHILDREN? GRATITUDE MARKETING™ IS THE ANSWER. Traditional marketing speaks at people. Gratitude Marketing™ engages and connects with people. Gratitude Marketing™ taps into the wisdom of proven professionals who have used these cuttingedge, real-life ideas to build their businesses. You’ll discover how a well-run Gratitude Marketing™ system will put you in control of your clients’ business consistently as change occurs and their need for your services arises or increases. When you combine relationship-building ideas with consistent nurturing, you create clients for life. The ideas I’ll share with you have done one thing for me and the financial advisors who have used them―they have consistently produced results. GROW YOUR PRACTICE THROUGH GRATITUDE. LET’S GET STARTED NOW! Visit www.GratitudeMarketingBook.com.
Author: Michael Sciortino Publisher: Advantage Media Group ISBN: 1599326191 Category : Business & Economics Languages : en Pages : 174
Book Description
RELATIONSHIP CAPITAL ISN’T AN ASSET; IT’S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING…AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions―fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION―MY CLIENTS’ CHILDREN? GRATITUDE MARKETING™ IS THE ANSWER. Traditional marketing speaks at people. Gratitude Marketing™ engages and connects with people. Gratitude Marketing™ taps into the wisdom of proven professionals who have used these cuttingedge, real-life ideas to build their businesses. You’ll discover how a well-run Gratitude Marketing™ system will put you in control of your clients’ business consistently as change occurs and their need for your services arises or increases. When you combine relationship-building ideas with consistent nurturing, you create clients for life. The ideas I’ll share with you have done one thing for me and the financial advisors who have used them―they have consistently produced results. GROW YOUR PRACTICE THROUGH GRATITUDE. LET’S GET STARTED NOW! Visit www.GratitudeMarketingBook.com.
Author: Tommy Wyatt Publisher: ISBN: 9781936677078 Category : Business networks Languages : en Pages : 0
Book Description
Explains how to improve customer service by taking care of one's employees, counseling business leaders on the principles of imparting kindness, trust, and pride in a working force to enable greater productivity and loyalty.
Author: John Kralik Publisher: Hachette Books ISBN: 1401396496 Category : Biography & Autobiography Languages : en Pages : 177
Book Description
One recent December, at age 53, John Kralik found his life at a terrible, frightening low: his small law firm was failing; he was struggling through a painful second divorce; he had grown distant from his two older children and was afraid he might lose contact with his young daughter; he was living in a tiny apartment where he froze in the winter and baked in the summer; he was 40 pounds overweight; his girlfriend had just broken up with him; and overall, his dearest life dreams--including hopes of upholding idealistic legal principles and of becoming a judge--seemed to have slipped beyond his reach. Then, during a desperate walk in the hills on New Year's Day, John was struck by the belief that his life might become at least tolerable if, instead of focusing on what he didn't have, he could find some way to be grateful for what he had. Inspired by a beautiful, simple note his ex-girlfriend had sent to thank him for his Christmas gift, John imagined that he might find a way to feel grateful by writing thank-you notes. To keep himself going, he set himself a goal--come what may--of writing 365 thank-you notes in the coming year. One by one, day after day, he began to handwrite thank yous--for gifts or kindnesses he'd received from loved ones and coworkers, from past business associates and current foes, from college friends and doctors and store clerks and handymen and neighbors, and anyone, really, absolutely anyone, who'd done him a good turn, however large or small. Immediately after he'd sent his very first notes, significant and surprising benefits began to come John's way--from financial gain to true friendship, from weight loss to inner peace. While John wrote his notes, the economy collapsed, the bank across the street from his office failed, but thank-you note by thank-you note, John's whole life turned around. 365 Thank Yous is a rare memoir: its touching, immediately accessible message--and benefits--come to readers from the plainspoken storytelling of an ordinary man. Kralik sets a believable, doable example of how to live a miraculously good life. To read 365 Thank Yous is to be changed.
Author: Robert M. Morgan Publisher: Edward Elgar Publishing ISBN: 1783478632 Category : Business & Economics Languages : en Pages : 353
Book Description
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Author: Michele Bailey Publisher: Forbesbooks ISBN: 9781950863396 Category : Languages : en Pages : 168
Book Description
GRATITUDE IS A BUSINESS STRATEGY We may live in a world dominated by technological innovations capable of offering us "personalized" contact with our clients and customers, but in The Currency of Gratitude, Michele Bailey argues that heartfelt, specific, and direct communication steeped in gratitude can grow and sustain a business far better than any targeted technology. Bailey begins from the premise that our professional and personal lives are not as separable as we've allowed them to seem. Given that inseparability, the central tenet of all good business comes down to the cultivation of genuine and long-lasting connections and relationships that acknowledge and develop the whole person. Through engaging stories and real-life business examples, Bailey shows how making gratitude a priority in one's professional life enables businesses to attract and retain top talent and clients and raises employee engagement and productivity. By cultivating brand ambassadors, sustaining a culture of gratitude within one's business can have cascading outward effects--from increased brand awareness to improved customer satisfaction and loyalty. The Currency of Gratitude>/i> proves that small gestures can have big results and invites you to consider immediate and practical ways for promoting gratitude within your own business culture.
Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1350305286 Category : Business & Economics Languages : en Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Elena Anguita Publisher: Balboa Press ISBN: 1504388801 Category : Self-Help Languages : en Pages : 141
Book Description
Very often, the simplest solution is the best. If you are looking to dramatically improve your life and leave a legacy of goodness to the world, let your thoughtfulness shine through. Lift your pen, and write a note of thanks. Its that easy. Spread Thanks is both a book and a movement that just takes a few minutes a day but pays you back a million times over. Within this book, youll find out how, when, where, and why this practice is so powerful. There is so much to gain! Boost your peace, love, energy, enthusiasm, and prosperityall of these are in your hands and in your handwriting. Try it today and youll soon be a believer!
Author: Gilles N'Goala Publisher: John Wiley & Sons ISBN: 111961824X Category : Business & Economics Languages : en Pages : 332
Book Description
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Author: Robert W. Palmatier Publisher: Routledge ISBN: 1351388231 Category : Business & Economics Languages : en Pages : 261
Book Description
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author: Svend Hollensen Publisher: World Scientific ISBN: 1944659641 Category : Business & Economics Languages : en Pages : 521
Book Description
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Author: Michael Sciortino
Author: Michael Sciortino
Author: Tommy Wyatt
Author: John Kralik
Author: Robert M. Morgan
Author: Michele Bailey
Author: Robert W. Palmatier
Author: Elena Anguita
Author: Gilles N'Goala
Author: Robert W. Palmatier
Author: Svend Hollensen