Author: B. Martin PedersenPublisher: Harper Design
ISBN: 9781931241342
Category : Reference
Languages : en
Pages : 278
Book Description
The advertising art community's premiere showcase of print ads from around the world.
Graphis Advertising Annual 2004
Author: B. Martin PedersenPublisher: Harper Design
ISBN: 9781931241342
Category : Reference
Languages : en
Pages : 278
Book Description
The advertising art community's premiere showcase of print ads from around the world.
Photo Annual 2004
Author: B. Martin PedersenPublisher: Graphis Incorporated
ISBN: 9781931241335
Category : Photography
Languages : en
Pages : 260
Book Description
A stylistic tour de force, this is the definitive yearbook of photographic art.
Graphis
Author: Advertising Annual
Author: Graphis Design Annual
Author: Retro Graphics
Author: Jonathan RaimesPublisher: Chronicle Books
ISBN: 9780811855082
Category : Art
Languages : en
Pages : 184
Book Description
Retro Graphics makes it easy for DIY designers to mimic the most prominent styles of the past hundred years. A plethora of authentic design modelsfrom Art Deco and Gothic Revival to Pop Art and Post Modernismare presented and broken down into their component parts in this handy sourcebook. These entries include step-by-step techniques, color palettes, typefaces, illustration styles, and ornamentation to help anyone create the look of such diverse materials as Victorian advertisements and pulp fiction book jackets. History can't be revived, but it can be simulated with this richly illustrated and meticulously researched visual encyclopedia.
Reading Graphic Design History
Author: David RaizmanPublisher: Bloomsbury Publishing
ISBN: 1474299385
Category : Design
Languages : en
Pages : 305
Book Description
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
The Elements of Graphic Design
Author: Alex W. WhitePublisher: Skyhorse Publishing, Inc.
ISBN: 1581157622
Category : Design
Languages : en
Pages : 227
Book Description
A guide to graphic design.
Street-Smart Advertising
Author: Margo BermanPublisher: Rowman & Littlefield Publishers
ISBN: 1442203366
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Advertising Design and Typography
Author: Alex W. WhitePublisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 226
Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.