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Author: Timothy Samara Publisher: Rockport Publishers ISBN: 1616736364 Category : Design Languages : en Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Timothy Samara Publisher: Rockport Publishers ISBN: 1616736364 Category : Design Languages : en Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Aaris Sherin Publisher: Rockport Publishers ISBN: 161058189X Category : Design Languages : en Pages : 160
Book Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Aaris Sherin Publisher: Design Elements ISBN: 159253807X Category : Art Languages : en Pages : 170
Book Description
With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.
Author: Steven Heller Publisher: Adams Media ISBN: 1592539106 Category : Design Languages : en Pages : 195
Book Description
50 exercises ranging from making posters to maps to three-dimensional art objects all geared towards helping design and illustration students develop their own personal style. Each exercise includes examples to inspire and encourage experimentation.
Author: Sharon Steuer Publisher: Peachpit Press ISBN: 0321168925 Category : Adobe Illustrator (Computer file) Languages : en Pages : 463
Book Description
Designed to dazzle and inspire but not leave you in the dust, this beautifully designed volume lets you follow along as it dissects real-world projects from some of today's top Illustrator artists. In the process it teaches you how to use Illustrator in ever more creative ways for your own projects. Best-selling author and award-winning artist Sharon Steuer uses four-color pictures of real Illustrator projects to show what's possible and then employs simple, step-by-step instructions to explain the techniques that will produce those effects. You'll find comprehensive ground-up coverage of all of Illustrator CS' most important capabilities. Veteran users will be grateful to explore Illustrator CS' new features: powerful new tools for creating 3D graphics on the fly, a new Scribble Effect that lets you add a loose, hand-drawn look to your artwork, a redesigned text engine, enhanced PDF support, and more. On the CD, you'll find artwork from the book, technical documents, third-party software, clip art, and more.
Author: Kristin Cullen Publisher: ISBN: 1592537677 Category : Art Languages : en Pages : 162
Book Description
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Author: Dennis Puhalla Publisher: Rockport Publishers ISBN: 9781592537006 Category : Design Languages : en Pages : 168
Book Description
Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful design compositions, Design Elements: Form & Space establishes a basis for visual organization strategies and serves as a comprehensive manual for graphic designers. Understanding how elements interact in a layout is a critical step in stimulating visual thinking and compositional decision-making, and this book illustrates these principles in numerous diagrams, drawings, and practical examples of application. You'll also learn how conventional color harmonies effect form and space and how to apply elements to images and type to create balanced layouts. Gain a deeper aesthetic understanding of form in the context of ordering space with Design Elements: Form & Space.
Author: Timothy Samara
Author: Timothy Samara
Author: Steven Heller
Author: Aaris Sherin
Author: Aaris Sherin
Author: Richard Hollis
Author: Steven Heller
Author: Sharon Steuer
Author: Kristin Cullen
Author: Steven Heller
Author: Dennis Puhalla