Author: Andrea Hausmann Publisher: Springer Nature ISBN: 3658399740 Category : Social Science Languages : en Pages : 53
Book Description
This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated. The author: Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.
Author: Rough Guides Publisher: Penguin ISBN: 0241237505 Category : Travel Languages : en Pages : 832
Book Description
Make the most of your time on EarthTM with The Rough Guide to Tanzania. The Rough Guide to Tanzania is the definitive guide to one of Africa's most beautiful destinations, with clear maps and detailed coverage of all the best attractions from climbing Mount Kilimanjaro to the exotic Indian Ocean beaches of Zanzibar. You'll also find an in-depth and full-colour guide to Tanzania's spectacular wildlife and national parks, and the most accurate map of the magically labyrinthine Stone Town based on satellite imagery. From Tanzania's volcanic landscapes of Ngorongoro Crater to arranging a Serengeti safari, the guide includes practical information on getting there and around, plus reviews of the best Tanzanian hotels, restaurants, bars and shopping for all budgets. You'll find introductory sections on Tanzania's cultural customs, health, food, drink and outdoor activities as well as specialist Tanzanian tour operators and an introduction to learning Kiswahili. Rely on expert background information on everything from bull-fighting in Pemba through to the mosaic of ethnic groups in Tanzania. Explore all corners of this fascinating country with the clearest maps of any guide.
Author: Yildirim, Gulsun Publisher: IGI Global ISBN: 1799837270 Category : Business & Economics Languages : en Pages : 368
Book Description
Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural appreciation. Cases on Tour Guide Practices for Alternative Tourism provides emerging research exploring the theoretical and practical aspects of the occupational issues that surround tour guides and their applications within international tourism. Featuring coverage on a broad range of topics such as cultural education, specialized learning, and international business, this book is ideally designed for tour guides, travel agencies, tour managers, tour developers, heritage sites, museums, academicians, researchers, students, industry experts, and hospitality professionals.
Author: Philip Briggs Publisher: Bradt Travel Guides ISBN: 1784777145 Category : Travel Languages : en Pages : 592
Book Description
This new, thoroughly updated ninth edition of Bradt’s Tanzania Safari Guide remains the only practical guidebook to the country that reflects tourism’s shift away from backpackers and budget camping safaris to upper-end and mid-range safaris and beach holidays. Unlike other guidebooks, the main focus is practical information about Tanzania’s peerless collection of national parks, game reserves and other safari destinations, including the Serengeti, Ngorongoro Crater, Tarangire, Ruaha, Katavi, Gombe Stream, Mahale Mountains, and four new national parks designated in 2019, including Nyerere, which encompasses much of the former Selous Game Reserve and is thought Africa’s largest National Park. Every major reserve is given a dedicated chapter detailing its ecology, wildlife, accommodation options, game drives and other activities. Written by acknowledged Africa experts and prolific guidebook writers Philip Briggs and Chris McIntyre, Bradt’s Tanzania Safari Guide also focuses on other popular and off-the-beaten-track tourist attractions, including Mount Kilimanjaro, the ‘Spice Island’ of Zanzibar and the mysterious Kilwa Ruins and Kondoa Rock Art (UNESCO World Heritage Sites often relegated to the small print of other guides). Accommodation listings for the safari destinations are the most detailed and authoritative available, the authors weeding through the ever-growing number of lodges and camps to create a critically selective list of the best properties in every price bracket (upmarket, mid-range and budget). Meanwhile, a 48-page wildlife colour field guide details all species a visitor can expect to find on a safari. Since the mid-1980s, when only basic camping safaris were feasible, Tanzania has grown to be one of Africa’s top safari destinations. This new edition actively responds to this evolution by focusing on the country mainly as a safari and short-stay fly-in holiday destination. It also reflects the growing trend away from large lodges towards small, exclusive eco-friendly camps in remote parts of national parks and bordering community concessions. Beyond spectacular year-round game-viewing , Tanzania is one of Africa’s most varied countries, its long palm-fringed coastline offering post-safari relaxation and complemented by the Great Rift Valley, portions of Africa’s three largest lakes, and impressive mountains. Use this guide to discover everything Tanzania has to offer.
Author: Can-Seng Ooi Publisher: Copenhagen Business School Press DK ISBN: 9788763000918 Category : Business & Economics Languages : en Pages : 306
Book Description
"This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "
Author: Philip Briggs Publisher: Bradt Travel Guides ISBN: 1784777153 Category : Travel Languages : en Pages : 436
Book Description
This new, thoroughly updated fifth edition of Bradt’s Northern Tanzania Safari Guide remains the only full-length guidebook focussed exclusively on the country’s north and on Zanzibar. Reflecting tourism’s shift away from backpackers and budget camping safaris to upper-end and mid-range safaris and beach holidays, it is tailored closely to the requirements of anyone going on a safari to northern Tanzania, followed by a few days on Zanzibar. Northern Tanzania is dominated by Africa’s finest safari circuit, offering spectacular game-viewing year round. Centred on the legendary Serengeti National Park and its world-famous wildebeest migration, this circuit also incorporates the Ngorongoro Crater and surrounding Ngorongoro Conservation Area, Lake Manyara and Tarangire national parks. Geographically northern Tanzania is one of Africa’s most varied regions, with a palm-fringed Indian Ocean coastline complemented by the scenic wonders of the Great Rift Valley, and several impressive volcanically formed mountains, most notably snow-capped Mount Kilimanjaro, the tallest peak in Africa and a popular goal for hikers. Lesser-known gems include the prehistoric rock art at Kondoa (a UNESCO World Heritage Site), the forested Arusha National Park and Amani Nature Reserve, and the spectacular Ol Doinyo Lengai – Africa’s most active volcano. Serviced by a well-developed safari industry, northern Tanzania’s superlative reserves are complemented by a stopover on the legendary Spice Island of Zanzibar. With its atmospheric old town, idyllic beaches and offshore reefs teeming with marine life, it is every bit as evocative as its name. Written by acknowledged Africa experts and prolific guidebook writers Philip Briggs and Chris McIntyre, this guide prioritises practical information about the area’s peerless collection of national parks, game reserves and other safari destinations. Accommodation listings for the safari destinations are the most detailed and authoritative available, the authors weeding through the ever-growing number of lodges and camps to create a critically selective list of the best properties across all price points. Meanwhile, a colour wildlife field guide provides great detail about wildlife and where to see it. All in all, Northern Tanzania Safari Guide is the most authoritative source available for visitors – an essential travel companion for both first-time visitors and seasoned safari-goers.
Author: Dallen J. Timothy Publisher: Routledge ISBN: 1351920537 Category : Business & Economics Languages : en Pages : 623
Book Description
This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The first volume 'Managing Heritage and Cultural Tourism Resources' deals primarily with issues of conservation, interpretation, impacts of tourism and the management of those impacts. Sold individually and as a set, this series will prove an essential reference work for scholars and students in geography, tourism and heritage studies, cultural studies and beyond.
Author: Mihai Duguleană Publisher: Springer ISBN: 3030058190 Category : Computers Languages : en Pages : 248
Book Description
This open access book constitutes the refereed proceedings of the First International Conference on VR Technologies in Cultural Heritage, VRTCH 2018, held in Brasov, Romania in May 2018. The 13 revised full papers along with the 5 short papers presented were carefully reviewed and selected from 21 submissions. The papers of this volume are organized in topical sections on data acquisition and modelling, visualization methods / audio, sensors and actuators, data management, restoration and digitization, cultural tourism.
Author: Rua-Huan Tsaih Publisher: Routledge ISBN: 1317504623 Category : Business & Economics Languages : en Pages : 248
Book Description
The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
Author: Andrea Hausmann
Author: 
Author: Rough Guides
Author: Yildirim, Gulsun
Author: Philip Briggs
Author: Can-Seng Ooi
Author: Philip Briggs
Author: Dallen J. Timothy
Author: Mihai Duguleană
Author: Rua-Huan Tsaih