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Author: Bernard Girard Publisher: No Starch Press ISBN: 1593271840 Category : Business & Economics Languages : en Pages : 262
Book Description
For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.
Author: Bernard Girard Publisher: No Starch Press ISBN: 1593271840 Category : Business & Economics Languages : en Pages : 262
Book Description
For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.
Author: Steve Huskey Publisher: Lulu.com ISBN: 1300159146 Category : Computers Languages : en Pages : 43
Book Description
Do you want better results from your Google Local listing? I'll show you how to create a remarkably successful, moneymaking Google Local listing so you can beat your competitors. Plus 17 Secrets Directly From Google to Triple or Even Quadruple Your MONEY with Your Google Listing. REVEALED 5 Amazing Tips For Responding To Negative Reviews. Invest a few tax-deductible dollars in this book: - You will make more money from a fully completed listing that speaks to Google's computers. - Your listing will be shown in front of your competitors. - Google will be able to read your listing so it will show up in results more frequently. - Your listing will be featured on page 1. In these easy to read pages, I arm you with methodologies that can make your listing show up in front of your competitors. Ready to dig in? Let's go! Steve Huskey email: [email protected] Twitter: @TalkNerdie2Me Website: https: //high5seo.agency/
Author: Philipp Lenssen Publisher: Lulu.com ISBN: 1411693418 Category : Computers Languages : en Pages : 230
Book Description
You probably use Google everyday, but do you know... the Google Snake Game? Googledromes? Memecodes? Googlesport? The Google Calculator? Googlepark and Google Weddings? Google hacking, fighting and rhyming? In this book, you'll find Google-related games, oddities, cartoons, tips, stories and everything else that's fun. Reading it, you won't be the same searcher as before! No programming skills needed. (From the author of Google Blogoscoped.)
Author: Bud E. Smith Publisher: Pearson Education ISBN: 0132678594 Category : Business & Economics Languages : en Pages : 278
Book Description
Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to... Claim your free Google Places online business directory page Publish your basic business information in just minutes Help visitors experience your business with video, photos, and more Keep your page up-to-date, painlessly Add detailed directions to your location with Google Maps Generate discount coupons that attract traffic Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism Easily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the Dashboard Build a low-cost Adwords campaign that integrates with Google Places Register your book at informit.com/register for convenient access to updates and corrections as they become available.
Author: Newton Lee Publisher: Springer ISBN: 1493964151 Category : Computers Languages : en Pages : 562
Book Description
From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!
Author: Howie Jacobson Publisher: John Wiley & Sons ISBN: 1118115619 Category : Computers Languages : en Pages : 451
Book Description
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
Author: Lewis D. Solomon Publisher: Routledge ISBN: 1351486810 Category : Social Science Languages : en Pages : 231
Book Description
In the first decade of the twenty-first century a new wave of thinking has emerged from tech billionaires that may shape the way private capital gets invested to tackle social problems. These entrepreneurs broke the business mold in the 1980s and 1990s and are now trying to break the traditional pattern of philanthropy pioneered by Andrew Carnegie and John D. Rockefeller, Sr. some one hundred years ago. Combining billions of dollars of their personal capital with new ideas, cutting-edge businesslike techniques, media and marketing savvy, the tech benefactors profiled in this book are attacking some of the globe's most intractable societal problems. In trying to make a difference in the world, these new philanthropists, dubbed "philanthrocapitalists" by rhe author seek to break down traditional barriers dividing business, charity, and government. As a result of the rapid wealth creation in recent years, the world now boasts 1,125 billionaires, many of whom are self-made, according to the Forbes' 2008 list, including Bill Gates, Pierre Omidyar, Jeffrey Skoll, Stepehn Case, Sergey Brin, Larry Page, and more. Their massive wealth has created new philanthropic challenges. Imaginative giving by the new billionaires is beginning to transform philanthropy in terms of timing, involvement, strategy, and tactics. How this development impacts society as a whole is the subject of Lewis Solomon's book. As the author notes, the traditional categories of business and philanthropy may no longer serve to meet the challenge of social problems. In the twenty-first century the tools and resources used to solve societal problems will be far more varied and mixed than previously. We now see interesting partnerships and new ways of thinking. The divide between profit and social good will narrow. If successful in using their money in innovative ways, government or for-profit business could scale up the catalytic efforts of the new philanthropists. This volume is a proactive, innovative guide to a new era, not just a new technique of monetary support.
Author: John Palfrey Publisher: Basic Books ISBN: 0465029337 Category : Technology & Engineering Languages : en Pages : 307
Book Description
In Interop, technology experts John Palfrey and Urs Gasser explore the immense importance of interoperability -- the standardization and integration of technology -- and show how this simple principle will hold the key to our success in the coming decades and beyond. The practice of standardization has been facilitating innovation and economic growth for centuries. The standardization of the railroad gauge revolutionized the flow of commodities, the standardization of money revolutionized debt markets and simplified trade, and the standardization of credit networks has allowed for the purchase of goods using money deposited in a bank half a world away. These advancements did not eradicate the different systems they affected; instead, each system has been transformed so that it can interoperate with systems all over the world, while still preserving local diversity. As Palfrey and Gasser show, interoperability is a critical aspect of any successful system -- and now it is more important than ever. Today we are confronted with challenges that affect us on a global scale: the financial crisis, the quest for sustainable energy, and the need to reform health care systems and improve global disaster response systems. The successful flow of information across systems is crucial if we are to solve these problems, but we must also learn to manage the vast degree of interconnection inherent in each system involved. Interoperability offers a number of solutions to these global challenges, but Palfrey and Gasser also consider its potential negative effects, especially with respect to privacy, security, and co-dependence of states; indeed, interoperability has already sparked debates about document data formats, digital music, and how to create successful yet safe cloud computing. Interop demonstrates that, in order to get the most out of interoperability while minimizing its risks, we will need to fundamentally revisit our understanding of how it works, and how it can allow for improvements in each of its constituent parts. In Interop, Palfrey and Gasser argue that there needs to be a nuanced, stable theory of interoperability -- one that still generates efficiencies, but which also ensures a sustainable mode of interconnection. Pointing the way forward for the new information economy, Interop provides valuable insights into how technological integration and innovation can flourish in the twenty-first century.
Author: Liam McGee Publisher: Random House ISBN: 1407088750 Category : Business & Economics Languages : en Pages : 258
Book Description
Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic
Author: Bernard Girard
Author: Bernard Girard
Author: Steve Huskey
Author: Annika Steiber
Author: Philipp Lenssen
Author: Bud E. Smith
Author: Newton Lee
Author: Howie Jacobson
Author: Lewis D. Solomon
Author: John Palfrey
Author: Liam McGee