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Author: Bhaswati Bhattacharya Publisher: Routledge ISBN: 0429603517 Category : Social Science Languages : en Pages : 259
Book Description
This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.
Author: Bhaswati Bhattacharya Publisher: Routledge ISBN: 0429603517 Category : Social Science Languages : en Pages : 259
Book Description
This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.
Author: Manish K Jha Publisher: Taylor & Francis ISBN: 1000439453 Category : Social Science Languages : en Pages : 335
Book Description
This book analyses India’s middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India’s new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.
Author: Bharat Jhunjhunwala Publisher: Gyan Publishing House ISBN: 9788178355993 Category : Globalization Languages : en Pages : 316
Book Description
This book presents the changing contours of India s position in the global economy. The first section deals with India s defensive posture in the nineties vis-à-vis the Multinational Companies. The resistance to speedy opening up of the economy has enabled Indian businesses to become globally competitive. The second section deals with the challenges before Indian in the begging of the 21st millennium as she is increasingly recognized as a world power. The earlier defensive posture has to be change into an offensive posture now with India aiming to break the economies of the rich countries. This can be done, for example, withdrawing forex reserves from US T-Bills. The third section deals with the challenges before India in establishing a just world order. The question in how to break the inherent injustice in the world economy where 20 percent of the people of rich countries are consuming 80 percent of the resources. India should not tie its wagon to the engine of rich countries and try to gain form injustice of the present world order. Instead, India must take the lead in confronting the injustice perpetrated by the rich countries, organize the developing countries and establish a world economy based on justice.
Author: Jackie Assayag Publisher: Anthem Press ISBN: 9781843313823 Category : Political Science Languages : en Pages : 247
Book Description
This is one of the earliest books to present a collection of writings on the effects of globalization on India and Indian society. The editors have assembled a team of eminent academics to present a series of critical discussions about important issues of economy and agriculture, education and language, and culture and religion, based on ethnographic case studies from different localities in India. Globalizing India is a major contribution to South Asian Studies, interrogating a topic of contemporary importance – both within the region and internationally.
Author: Manish K Jha Publisher: ISBN: 9781032250137 Category : Languages : en Pages : 0
Book Description
This book analyses India's middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India's new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.
Author: Ruchira Ganguly-Scrase Publisher: Taylor & Francis ISBN: 0415441161 Category : Globalization Languages : en Pages : 209
Book Description
"This book discusses and analyses both the economic and cultural sides to globalisation in India, providing much-needed data in relation to several dimensions including the changing costs of living; household expenditure, debt and consumerism; employment and workplace restructuring gender relations and girls' education; global media and satellite television; and the significance of English in a globalising India." --Book Jacket.
Author: Rosa Maria Perez Publisher: Routledge ISBN: 1000417727 Category : Social Science Languages : en Pages : 141
Book Description
This book familiarises readers with a new way to treat the subject of gender, foregrounding the real voices of women, their experiences doing ethnographic work, and their courage in sharing their stories publicly for the first time in the context of India. A useful companion to more theory-based anthropological studies, the book connects ethnographic data to what eventually becomes theories formed from the field. Chapters by women from a variety of disciplines – Anthropology, Literary and Translation studies, Political Sciences – transcend the academic boundaries between social sciences and humanities. The book shows how the researchers navigate in the field, write in ways that defy their academic life and work, and call into question their narrative voice. The book presents a space for women to reflect on their individual themes of research and at partially filling the vacuum mentioned above, the silences of women’s voices and expressions. The experiences described in the chapters differ, both along the divide of a "native" and a non-"native" fieldworker and along different disciplinary fields, but they share the experience of a long-term fieldwork in India and the need to self-reflect on the impact of this experience on the way the field is represented, on the people encountered in the field, on the way the field impacted on the fieldworker. The book is a useful presentation of how female researchers act in the field as women and scholars. Filling a gap in the existing literature of ethnographic research methods, the book will be of interest to students and researchers interested in the fields of Gender Studies, Social Work, Sociology, Anthropology and Asian Studies.
Author: Biplab Dasgupta Publisher: SAGE Publications Pvt. Limited ISBN: Category : Business & Economics Languages : en Pages : 292
Book Description
In this comprehensive appraisal of Indian economic reforms, the author recounts how reforms were initiated and how they unfolded in stages since 1991. He analyzes all the components of the structural adjustment programme including in the agrarian, industrial, banking, public sector, fiscal reforms, trade, environmental and labour sectors. In keeping with his ideological and political convictions, the author questions the benefits of the reforms and argues that an uncritical acceptance of IMF/World Bank/WTO/ conditions has not served to benefit the majority of Indian society.
Author: Tapan Basu Publisher: Pearson Education India ISBN: 8131775534 Category : Global governance Languages : en Pages : 375
Book Description
Globalization in India: Contents and Discontents reviews the importance of the term ‘globalization’ through an examination of the social, political, economic and cultural contexts in which globalization exists and influences our everyday lives. With the economics of globalization at the core, the essays chart the contents and discontents of globalization in India.
Author: Bhaswati Bhattacharya
Author: Bhaswati Bhattacharya
Author: Manish K Jha
Author: Bharat Jhunjhunwala
Author: Jackie Assayag
Author: Manish K Jha
Author: Ruchira Ganguly-Scrase
Author: Rosa Maria Perez
Author: Biplab Dasgupta
Author: Christiane Brosius
Author: Tapan Basu