Global cosmetic industry [electronic journal]. PDF Download

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Category :
Languages : en
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The information resource for personal care professionals.

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ISBN:
Category : Chemical industry
Languages : en
Pages : 312

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The information resource for personal care professionals.

Author: Young Won Park
Publisher: Springer Nature
ISBN: 9819736749
Category :
Languages : en
Pages : 235

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Author: Young Won Park
Publisher: Springer
ISBN: 9789819736737
Category : Business & Economics
Languages : en
Pages : 0

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This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.

Author: Geoffrey Jones
Publisher: OUP Oxford
ISBN: 0191609617
Category : Business & Economics
Languages : en
Pages : 432

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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Author: Karl Lintner
Publisher: Elsevier
ISBN: 0815519648
Category : Business & Economics
Languages : en
Pages : 295

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This volume examines regulatory issues of ingredients, manufacturing, and finished products, as well as claim substantiation, packaging, and advertising. A chapter on Chinese regulations will be one of the first about this country to be published in book form.• Includes a regulatory map of India and China • Global IP protection strategies • REACH and European Regulatory standards • "Green chemistry" in relation to cosmetics and regulation - Simplifies global regulations for anyone exporting cosmetics - Excellent reference not only for manufacturing and marketing, but for legal departments and packaging as well - Describes how to develop a global regulatory strategy

Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301

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Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Author: Meyer R. Rosen
Publisher:
ISBN: 9781523103294
Category : BUSINESS & ECONOMICS
Languages : en
Pages :

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Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842645048
Category : Business & Economics
Languages : en
Pages : 700

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The World Cosmetics and Toiletries Marketing Directory is a complete guide to the global cosmetics industry. The book has over 850 company profiles for 54 countries with contact details, leading brands, key employees and company shares. Contact details for trade associations, journals and websites are also included to help with further research. Buy this book for a complete picture of the worldwide cosmetics and toiletries industry.World Cosmetics and Toiletries Marketing Directory includes: - Detailed profiles for the top 25 multinationals operating at a global level - Over 850 cosmetic company profiles in total - Unique company rankings by market share (at a global and country level) - Company market shares and brand shares by country (2004-2008) - Contact details for trade bodies, journals and websites Cosmetics and toiletries sectors researched:Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men’s grooming products; Oral hygiene; Skin care; Sun care Each entry has:Key contact details; Key personnel; Company activity; Corporate summary; Key events; Number of employees; Company ownership; Month of annual report; Company market share and rank; Leading global brands Discover: - The top 10 cosmetics and toiletries companies in Brazil - Elizabeth Arden’s leading brands - The brand shares for Colgate in Lithuania

Author:
Publisher:
ISBN:
Category : Chemical industry
Languages : en
Pages : 1184

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Book Description
The information resource for personal care professionals.