Getting it Right in Print PDF Download

Author: Mark Gatter
Publisher: Harry N. Abrams
ISBN: 9780810992061
Category : Design
Languages : en
Pages : 0

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Book Description
With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today, calibrating images and layouts to match press specifications, the author shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously incurred to fix disappointing proofs can now be eliminated, saving designers both time and money. Supplanting other books on the subject, which focused on predigital practice and are now out of date, Getting It Right in Print explains prepress processes in easily understandable terms that will give designers a firm grounding in the fundamentals of this complex subject. Whether they are learning to adjust trapping to appropriate levels, mix colors successfully, or master techniques to make images (even ones downloaded from the Internet) look good in print, designers gain the know-how they need to get the results they want.

Author: Victoria Squire
Publisher: Laurence King Publishing
ISBN: 9781856694742
Category : Design
Languages : en
Pages : 180

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Book Description
Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

Author: Viva Bartkus
Publisher: John Wiley & Sons
ISBN: 0470383097
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
To be a successful business leader, executives need to make values-based problem solving a habit of mind, argue management experts and Notre Dame professors Viva Bartkus and Ed Conlon. In Getting It Right, Bartkus and Conlon draw on insights from consulting, management, and academia to deliver a powerful message: no matter how chaotic the marketplace, leaders can still address even the most staggering challenges in a calm and confident manner.

Author: A.M. Arthur
Publisher: Carina Press
ISBN: 1426899572
Category : Fiction
Languages : en
Pages : 219

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Book Description
In this steamy romantic suspense novel, a straight cop navigates his feelings for a male best friend while a serial killer is on the prowl. Detective Nathan Wolf might just be a junior detective, but he tackles every case with the passion that he lacks in his personal life. A series of failed relationships with women has left him still single at thirty-four—because he’s too scared to admit to his longtime crush on his best friend James. Dr. James Taggert likes to keep his profession as a psychiatrist separate from his party-animal persona. Known around the gay clubs as “Tag,” he’s the guy who screws them, leaves them, and never looks back. But James’s drinking is getting heavier, and when bad memories from the past resurface, he’s close to becoming the worst version of himself. After a drunken blackout ends in a hot and heavy make-out session with his very straight best friend, James has no memory of the steamy affair. But Nathan isn’t sorry for the kisses that James can’t remember. Nathan finally musters the courage to tell James how he really feels, but a life-altering event might force them apart before they can ever be together.

Author: Tony Gambill
Publisher: Business Expert Press
ISBN: 1637420234
Category : Business & Economics
Languages : en
Pages : 181

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Book Description
Discover how to Get It Right in your Moments That Matter—when the situation is complex and relational—and the stakes are high. Transform the outcome of your most challenging situations and interactions when you feel— Threatened by charged emotions or uncertainty Paralyzed by fear of saying (or doing) the wrong thing (again) Defeated by a relationship that seems damaged beyond repair Perplexed about how to achieve the results you desire Stalled in progress with others due to differing styles and perspective. In an ever-changing environment when typical habits, behaviors, and thinking aren’t enough, Getting It Right When It Matters Most introduces research backed insight and a simple model for your most important situations. Apply self-awareness, learning agility, and emotional intelligence through the Self, Outlook, Action, and Reflection (SOAR) cycle.

Author: Howard M. Halpern
Publisher: Bantam
ISBN: 9780553090031
Category : Family & Relationships
Languages : en
Pages : 278

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Book Description
You're trying to get Mr. or Ms. Wrong out of your system. You know you deserve better that that old, hurtful love. But why is Ms. Nice so boring? Why doesn't Mr. Good Guy turn you on? Will you ever feel excited and passionate again? Howard M. Halpern's wise, witty, compassionate book tells readers why they feel this way--and how they can find a healthy love without giving up the thrill. From an author whose work has helped thousands, here is balm for everyone burned by love, and a bracing companion for the journey ahead. "From the Trade Paperback edition.

Author: Tina Wells
Publisher: John Wiley & Sons
ISBN: 1118061667
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Author: Mark Gatter
Publisher: Yale University Press
ISBN: 9780300118001
Category : Design
Languages : en
Pages : 246

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Book Description
"A guide to the seven leading software programs in graphic design, presenting the essential basics that students and professionals need on a day-to-day basis to use Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash, and Acrobat, including: seven chapters that focus on a separate program and familiarize the user with the screen, menus, windows, tools, navigation system, and basic procedures specific to each piece of software; overviews of all the software applications and descriptions of how they interact with one another, and features a full glossary of terms; information on such wider aspects of digital technology as color management and printing processes; and instructions in both Mac and PC formats." - product description.

Author: Elizabeth Jane Howard
Publisher: Open Road Media
ISBN: 1504036727
Category : Fiction
Languages : en
Pages : 283

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Book Description
A London hairdresser’s life begins to change dramatically when he meets two very different women at a party in this delightful social comedy. Thirty-one-year-old Gavin Lamb is a shy hairdresser in London’s West End. Self-educated, he likes Mozart and can quote Tolstoy, but being something of a late bloomer, he still lives at home with his parents. Although he’s a master of the styling chair, he simply can’t work out how to be around women—not least his own mother. And the misguided efforts of his best friend, Harry King, don’t do much to assuage Gavin’s unfulfilled dreams of love. One night, he reluctantly attends a party where the hostess, Joan, is a grotesque vision in an orange wig and silver lamé. Joan is rich and married, and Gavin soon finds himself opening up to her. That same night, he meets Minerva Munday, who’s taking a nap on one of the guest beds. Minerva crashed the party and claims to hail from a royal bloodline. Both Joan and Minerva—polar opposites—will transform Gavin’s life in ways a lot more exciting than his nightly fantasies. But true love continues to elude him. Will he ever get it right? The bestselling author of the Cazalet Chronicles has written a witty and perceptive comic novel that went on to win the Yorkshire Post Novel of the Year Award and inspire the 1989 film starring Jesse Birdsall, Jane Horrocks, and Helena Bonham Carter. A man looking for love in all the wrong places, Gavin may come to realize his soul mate has been in front of him all along.

Author: David Steven Jacoby
Publisher: The Economist
ISBN: 161039514X
Category : Business & Economics
Languages : en
Pages : 279

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Book Description
Globalization, technology and an increasingly competitive business environment have encouraged huge changes in what is known as supply chain management, the art of sourcing components and delivering finished goods to the customer as cost effectively and efficiently as possible. Dell transformed the way people bought and were able to customize computers. Wal-Mart and Tesco have used their huge buying power and logistical skills to ensure the supply and stock management of their stores is finely honed. Manufacturers now make sure that components are where they are needed on the production line just in time for when they are needed and no longer. Such finessing of the way the supply chain works boosts the corporate bottom line and can make the difference between being a market leader or an also ran. This guide explores all the different aspects of supply chain management and gives hundreds of real life examples of what firms have achieved in the field.