Comunicación de crisis

Comunicación de crisis PDF Author: Francisco Marín
Publisher: Editorial Almuzara
ISBN: 8483561727
Category : Business & Economics
Languages : en
Pages : 259

Book Description
Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Resiliencia, gestión del naufragio

Resiliencia, gestión del naufragio PDF Author: Pilar Gómez-Acebo
Publisher: Editorial Almuzara
ISBN: 8483565056
Category : Business & Economics
Languages : en
Pages : 201

Book Description
Superar la adversidad es la asignatura pendiente del siglo XXI. Todos a lo largo de nuestra vida nos enfrentaremos a situaciones traumáticas ¿Cómo afrontarlas en positivo? ¿Cómo desarrollar una respuesta resiliente? Las personas entrevistadas en este libro constituyen la mejor demostración de cómo se puede gestionar el naufragio. Todos ellos han pasado por difíciles tempestades que la vida les ha presentado pero ninguno ha naufragado. En unos casos han superado duros procesos de enfermedad y en otros afrontado la muerte de un ser querido o se han enfrentado a momentos críticos en los que o bien salían adelante o bien perdían todo lo que hasta ese momento habían conseguido. Se trata de Larry Bensadon, Anna Ferrer, Ángel García, Rosa García, Jesús Hernández, Helena Herrero, Jesús Higueras, Sandra Ibarra, Miguel Ángel Jiménez, Pilar Muro, Sara Navarro, Carlos Pauner, Teresa Silva y Enrique Varela. Resiliencia. Gestión del naufragio ofrece una guía para sobreponernos a las dificultades, aprender de nuestros errores, superar los obstáculos y salir fortalecidos de nuestras propias experiencias. El desarrollo de la resiliencia aporta una nueva mirada esperanzadora y positiva. Y es que, como dicen los cinco autores, «los tiempos que vivimos son para las personas resilientes. No son las políticas las que nos van a sacar de la situación actual, sino aquellos que sean capaces de estar por encima de la crisis. La causa es humana y no económica, y la solución también».

Business Continuity Management

Business Continuity Management PDF Author: Ethné Swartz
Publisher: Routledge
ISBN: 1134196873
Category : Business & Economics
Languages : en
Pages : 483

Book Description
Since the publication of the first edition in 2002, interest in crisis management has been fuelled by a number of events, including 9/11. The first edition of this text was praised for its rigorous yet logical approach, and this is continued in the second edition, which provides a well-researched, theoretically robust approach to the topic combined with empirical research in continuity management. New chapters are included on digital resilience and principles of risk management for business continuity. All chapters are revised and updated with particular attention being paid to the impact on smaller companies. New cases include: South Africa Bank, Lego, Morgan Stanley Dean Witter; small companies impacted by 9/11; and the New York City power outage of August 2003.

The North American Mosaic

The North American Mosaic PDF Author: Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 240

Book Description
The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Business Continuity and Disaster Recovery Planning for IT Professionals

Business Continuity and Disaster Recovery Planning for IT Professionals PDF Author: Susan Snedaker
Publisher: Butterworth-Heinemann
ISBN: 0080553729
Category : Computers
Languages : en
Pages : 481

Book Description
Powerful Earthquake Triggers Tsunami in Pacific. Hurricane Katrina Makes Landfall in the Gulf Coast. Avalanche Buries Highway in Denver. Tornado Touches Down in Georgia. These headlines not only have caught the attention of people around the world, they have had a significant effect on IT professionals as well. As technology continues to become more integral to corporate operations at every level of the organization, the job of IT has expanded to become almost all-encompassing. These days, it's difficult to find corners of a company that technology does not touch. As a result, the need to plan for potential disruptions to technology services has increased exponentially. That is what Business Continuity Planning (BCP) is: a methodology used to create a plan for how an organization will recover after a disaster of various types. It takes into account both security and corporate risk management tatics.There is a lot of movement around this initiative in the industry: the British Standards Institute is releasing a new standard for BCP this year. Trade shows are popping up covering the topic.* Complete coverage of the 3 categories of disaster: natural hazards, human-caused hazards, and accidental and technical hazards.* Only published source of information on the new BCI standards and government requirements.* Up dated information on recovery from cyber attacks, rioting, protests, product tampering, bombs, explosions, and terrorism.

The Pocket Guide to Health Promotion

The Pocket Guide to Health Promotion PDF Author: Glenn Laverack
Publisher: McGraw-Hill Education (UK)
ISBN: 0335264735
Category : Medical
Languages : en
Pages : 170

Book Description
The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

Protected Area Governance and Management

Protected Area Governance and Management PDF Author: Graeme L. Worboys
Publisher: ANU Press
ISBN: 1925021696
Category : Nature
Languages : en
Pages : 993

Book Description
Protected Area Governance and Management presents a compendium of original text, case studies and examples from across the world, by drawing on the literature, and on the knowledge and experience of those involved in protected areas. The book synthesises current knowledge and cutting-edge thinking from the diverse branches of practice and learning relevant to protected area governance and management. It is intended as an investment in the skills and competencies of people and consequently, the effective governance and management of protected areas for which they are responsible, now and into the future. The global success of the protected area concept lies in its shared vision to protect natural and cultural heritage for the long term, and organisations such as International Union for the Conservation of Nature are a unifying force in this regard. Nonetheless, protected areas are a socio-political phenomenon and the ways that nations understand, govern and manage them is always open to contest and debate. The book aims to enlighten, educate and above all to challenge readers to think deeply about protected areas—their future and their past, as well as their present. The book has been compiled by 169 authors and deals with all aspects of protected area governance and management. It provides information to support capacity development training of protected area field officers, managers in charge and executive level managers.

Biodiversity and Tourism

Biodiversity and Tourism PDF Author: German Federal Agency for Nature Conservation
Publisher: Springer Science & Business Media
ISBN: 364260689X
Category : Science
Languages : en
Pages : 343

Book Description
It is in the best interest of all concerned that tourism become sustainable and environmentally compatible. This need for "sustainable development" is and more by the responsible parties. Moreover, in the being recognised more search for solution strategies the realisation is gaining ground that tourism must be viewed as a worldwide phenomenon whose development must be co-ordinated in a co-operative effort spanning regions and continents. That the preservation of biological diversity also requires global co operation has been confirmed by over 170 countries which have already acceded to the "Convention on Biological Diversity". It is thus an important task to provide the foundations for joint action. Germany, one of the largest source countries of international tourism, must feel particularly obligated in this regard. The report published here is the result of a research project com missioned by the German Federal Agency for Nature Conservation. The study pursued and examined the thesis that the Convention on Biological Diversity be used as a central instrument for arriving at international principles and regulations for combining nature conservation and tourism which could lead to a sustainable development of tourism. To further the discussion, the authors brought the study to a logical conclusion by working out a proposal for a "tourism protocol" additional to the existing Convention on Biodiversity. Such a protocol additional to the Convention would entail the stipulation of internationally binding implementation and regulations for achieving sustainable tourism.

Conscious Capitalism, With a New Preface by the Authors

Conscious Capitalism, With a New Preface by the Authors PDF Author: John Mackey
Publisher: Harvard Business Review Press
ISBN: 1625271751
Category : Business & Economics
Languages : en
Pages : 368

Book Description
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Cloud Computing, Big Data & Emerging Topics

Cloud Computing, Big Data & Emerging Topics PDF Author: Marcelo Naiouf
Publisher: Springer
ISBN: 9783030848248
Category : Computers
Languages : en
Pages : 203

Book Description
This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.