Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 148

View

Book Description

Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 584

View

Book Description
Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems. New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.

Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 272

View

Book Description

Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1700

View

Book Description

Author: Michael R. Baye
Publisher: Elsevier
ISBN: 0762308230
Category : Business & Economics
Languages : en
Pages : 310

View

Book Description
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].

Author: Richard B. How
Publisher: Springer Science & Business Media
ISBN: 1461520312
Category : Technology & Engineering
Languages : en
Pages : 365

View

Book Description
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.

Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 500

View

Book Description

Author: Walter J. Armbruster
Publisher: Springer Science & Business Media
ISBN: 1461449308
Category : Business & Economics
Languages : en
Pages : 541

View

Book Description
This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.

Author: United States. General Accounting Office
Publisher:
ISBN:
Category : Exports
Languages : en
Pages : 42

View

Book Description

Author: Ronald W Cotterill
Publisher: CRC Press
ISBN: 0429720416
Category : Science
Languages : en
Pages : 247

View

Book Description
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.