Author: General Electric Company. Publicity DepartmentPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
Book Description
General Electric Publicity, 1924-.
Author: General Electric Company. Publicity DepartmentPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
Book Description
Advertising the American Dream
Author: Roland MarchandPublisher: Univ of California Press
ISBN: 0520403657
Category : History
Languages : en
Pages : 470
Book Description
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series
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Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category :
Languages : en
Pages : 930
Book Description
Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : American drama
Languages : en
Pages : 1432
Book Description
Library Items
Author: University of Oregon. LibraryPublisher:
ISBN:
Category :
Languages : en
Pages : 762
Book Description
Catalogue of Copyright Entries
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1402
Book Description
Alfred P. Sloan
Author: John Cunningham WoodPublisher: Taylor & Francis
ISBN: 9780415248303
Category : Business & Economics
Languages : en
Pages : 480
Book Description
This two-volume collection looks at the life and work of Alfred Pritchard Sloan, Jr. (1875-1966), chief executive of General Motors from 1923 to 1946, whose unique and ahead-of-its-time management style left an indelible mark on business and management studies.Also featuring an extensive bibliography, this set will prove valuable to business students and researchers alike.
Business Books: 1920-1926
Author: Newark Public Library. Business BranchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 612
Book Description
The National Union Catalog, Pre-1956 Imprints
Author: Library of CongressPublisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 720
Book Description
Author: