Gendered Marketing PDF Download

Author: Maclaran, Pauline
Publisher: Edward Elgar Publishing
ISBN: 1839108827
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

Author: Zeynep Arsel
Publisher: Routledge
ISBN: 1315300737
Category : Business & Economics
Languages : en
Pages : 371

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Book Description
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Author: Nadine T. Fernandez
Publisher: State University of New York Press
ISBN: 1438486960
Category : Social Science
Languages : en
Pages : 470

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Book Description
Gendered Lives takes a regional approach to examine gender issues from an anthropological perspective with a focus on globalization and intersectionality. Chapters present contributors' ethnographic research, contextualizing their findings within four geographic regions: Latin America, the Caribbean, South Asia, and the Global North. Each regional section begins with an overview of the broader historical, social, and gendered contexts, which situate the regions within larger global linkages. These introductions also feature short project/people profiles that highlight the work of community leaders or non-governmental organizations active in gender-related issues. Each research-based chapter begins with a chapter overview and learning objectives and closes with discussion questions and resources for further exploration. This modular, regional approach allows instructors to select the regions and cases they want to use in their courses. While they can be used separately, the chapters are connected through the book's central themes of globalization and intersectionality. An OER version of this course is freely available thanks to the generous support of SUNY OER Services. Access the book online at https://milneopentextbooks.org/gendered-lives-global-issues/.

Author: Jane Cunningham
Publisher: Penguin UK
ISBN: 0241456010
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Author: Mary E. Frederickson
Publisher: University of Illinois Press
ISBN: 0252095162
Category : Social Science
Languages : en
Pages : 257

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Book Description
Inspired by the searing story of Margaret Garner, the escaped slave who in 1856 slit her daughter's throat rather than have her forced back into slavery, the essays in this collection focus on historical and contemporary examples of slavery and women's resistance to oppression from the nineteenth century to the twenty-first. Each chapter uses Garner's example--the real-life narrative behind Toni Morrison's Beloved andthe opera Margaret Garner--as a thematic foundation for an interdisciplinary conversation about gendered resistance in locations including Brazil, Yemen, India, and the United States. Contributors are Nailah Randall Bellinger, Olivia Cousins, Mary E. Frederickson, Cheryl Janifer LaRoche, Carolyn Mazloomi, Cathy McDaniels-Wilson, Catherine Roma, Huda Seif, S. Pearl Sharp, Raquel Luciana de Souza, Jolene Smith, Veta Tucker, Delores M. Walters, Diana Williams, and Kristine Yohe.

Author: Theo Lieven
Publisher: Springer
ISBN: 3319602195
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Author: Carrie Goldman
Publisher: Harper Collins
ISBN: 0062205897
Category : Family & Relationships
Languages : en
Pages : 320

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Book Description
The mother of a bullied first grader, popular blogger Carrie Goldman’s inspiring true story triggered an outpouring of support from online communities around the world. In Bullied, she gives us a guide to the crucial lessons and actionable guidance she’s learned about how to stop bullying before it starts. It is a book born from Goldman’s post about the ridicule her daughter suffered for bringing a Star Wars thermos to school—a story that went viral on Facebook and Twitter before exploding everywhere, from CNN.com and Yahoo.com to sites all around the world. Written in Goldman’s warm, engaging style, Bullied is an important and very necessary read for parents, educators, self-professed “Girl Geeks,” or anyone who has ever felt victimized by a bully, online or in person. Bullied has been recognized with Gold Awards at the 2013 National Parenting Publications Awards and the 2013 Mom's Choice Awards.

Author: Amy Lind
Publisher: Penn State Press
ISBN: 0271076364
Category : Political Science
Languages : en
Pages : 186

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Book Description
Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its “free market” strategies exacerbated the debt crisis, and in response new forms of social movement organizing arose among the country’s poor, including women’s groups. Gendered Paradoxes focuses on women’s participation in the political and economic restructuring process of the past twenty-five years, showing how in their daily struggle for survival Ecuadorian women have both reinforced and embraced the neoliberal model yet also challenged its exclusionary nature. Drawing on her extensive ethnographic fieldwork and employing an approach combining political economy and cultural politics, Amy Lind charts the growth of several strands of women’s activism and identifies how they have helped redefine, often in contradictory ways, the real and imagined boundaries of neoliberal development discourse and practice. In her analysis of this ambivalent and “unfinished” cultural project of modernity in the Andes, she examines state policies and their effects on women of various social sectors; women’s community development initiatives and responses to the debt crisis; and the roles played by feminist “issue networks” in reshaping national and international policy agendas in Ecuador and in developing a transnationally influenced, locally based feminist movement.

Author: James Patterson
Publisher: Jimmy Patterson
ISBN: 0316545708
Category : Juvenile Fiction
Languages : en
Pages : 336

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Book Description
In this "superwonderrific" New York Times bestseller (Jerry Spinelli), two bullied middle-school boys finally fight back with the power of funny. David and his best friend Michael were tagged with awful nicknames way back in preschool when everyone did silly things. Fast-forward to seventh grade: "Pottymouth" and "Stoopid" are still stuck with the names -- and everyone in school, including the teachers and their principal, believe the labels are true. So how do they go about changing everyone's minds? By turning their misery into megastardom on TV, of course! And this important story delivers more than just laughs -- it shows that the worst bullying isn't always physical . . . and that things will get better. A great conversation starter for parents to read alongside their kids! Official Notice to Parents:There is no actual pottymouthing or stupidity in this entire book!(Psst, kids: that second part might not be entirely true.)

Author: Athanasia Daskalopoulou
Publisher: Taylor & Francis
ISBN: 1040106412
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.