Ganar, gobernar, comunicar PDF Download

Author: Orlando Goncalves
Publisher:
ISBN: 9789585282612
Category : Communication in politics
Languages : es
Pages : 194

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Author: Gonzalo Arias
Publisher: AGUILAR
ISBN: 9877351552
Category : Political Science
Languages : es
Pages : 140

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Herramienta indispensable para dirigentes y militantes de todos los niveles, ideologías y partidos que quieran aprovechar el potencial de la comunicación política en el siglo XXI. Hoy más que nunca, quien aspire a gobernar sabe que su poder depende de la construcción de un relato creíble y emotivo que persuada a la ciudadanía. Con hilos a menudo invisibles, la comunicación política mezcla en su trama realidad y ficción para construir y sostener candidatos y planes de gobierno. Para dirigentes y militantes de todos los niveles, ideologías y partidos, para los interesados en la política y hasta para quienes la desprecian, Gonzalo Arias explica al detalle el rol de los consultores, la importancia de las encuestas, los tipos de campañas y todos los entretelones de muchas de las estrategias comunicacionales. Este libro brinda ejemplos de éxitos y fracasos rutilantes sobre cómo diseñar la estrategia comunicacional y llegar a los votantes en cualquier contexto y lugar con todos los medios a nuestro alcance: de las encuestas a la tele, de las redes a los rumores. Gustar, ganar y gobernar, antes que juzgar, apunta a exhibir en toda su dimensión el funcionamiento de la comunicación política en el siglo XXI y a aprovechar su potencial.

Author: Gonzalo Arias
Publisher:
ISBN: 9789877351545
Category :
Languages : es
Pages :

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Author: Pablo González Casanova
Publisher: New York : Oxford University Press
ISBN:
Category : Mexico
Languages : en
Pages : 272

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Author:
Publisher:
ISBN: 9781622701070
Category :
Languages : en
Pages :

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The Cal/OSHA Pocket Guide for the Construction Industry is a handy guide for workers, employers, supervisors, and safety personnel. This latest 2011 edition is a quick field reference that summarizes selected safety standards from the California Code of Regulations. The major subject headings are alphabetized and cross-referenced within the text, and it has a detailed index. Spiral bound, 8.5 x 5.5"

Author: Eduardo Rojas
Publisher: David Rockefeller Center for Latin American Studies
ISBN:
Category : Business & Economics
Languages : en
Pages : 332

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This book explores key metropolitan management issues, presents practical principles of good governance as they apply to the metropolis, and unfolds cases of institutional and programmatic arrangements to tackle such issues.

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

Author: Christopher Pountain
Publisher: Routledge
ISBN: 113448254X
Category : Foreign Language Study
Languages : en
Pages : 473

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Modern Spanish Grammar: A Practical Guide is an innovative reference guide to Spanish, combining traditional and function-based grammar in a single volume.The Grammar is divided into two parts. The shorter section covers traditional grammatical categories such as word order, nouns, verbs and adjectives. The larger section is carefully organized around language functions and notions such as: giving and seeking information putting actions into context * expressing likes, dislikes and preferences comparing objects and actions.All grammar points and functions are richly illustrated and information is provided on register and relevant cultural background. Written by experienced teachers and academics, the Grammar has a strong emphasis on contemporary usage. Particular attention is paid to indexing and cross-referencing across the two sections. This is the ideal reference grammar for learners of Spanish at all levels, from elementary to advanced. It will prove invaluable to those with little experience of formal grammar, as no prior knowledge of grammatical terminology is assumed and a glossary of terms is provided. The book will also be useful to teachers seeking back-up to functional syllabuses, and to designers of Spanish courses.

Author: Sofronio G. Calderon
Publisher:
ISBN:
Category : English language
Languages : es
Pages : 664

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Author: Simon Singh
Publisher: Anchor
ISBN: 0385495323
Category : History
Languages : en
Pages : 434

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Book Description
In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.