Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Gale Encyclopedia of E-commerce PDF full book. Access full book title Gale Encyclopedia of E-commerce by Jane A. Malonis. Download full books in PDF and EPUB format.
Author: Jane A. Malonis Publisher: Gale Cengage ISBN: 9780787657499 Category : Business & Economics Languages : en Pages : 456
Book Description
The most comprehensive resource of its kind, the "Gale Encyclopedia of E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. The "Gale Encyclopedia of E-Commerce presents invaluable answers to common questions about Web site development, financing, advertising and more. The set features 470 essays covering topics and terms, profiles of dozens of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce. Additional features include an introductory essay; a timeline of e-commerce developments; a master bibliography; and more.
Author: Jane A. Malonis Publisher: Gale Cengage ISBN: 9780787657499 Category : Business & Economics Languages : en Pages : 456
Book Description
The most comprehensive resource of its kind, the "Gale Encyclopedia of E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. The "Gale Encyclopedia of E-Commerce presents invaluable answers to common questions about Web site development, financing, advertising and more. The set features 470 essays covering topics and terms, profiles of dozens of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce. Additional features include an introductory essay; a timeline of e-commerce developments; a master bibliography; and more.
Author: Laurie J. Fundukian Publisher: ISBN: 9781410338167 Category : Electronic commerce Languages : en Pages : 882
Book Description
Provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Features essays on topics related to the emerging world of e-commerce. Includes profiles of individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment.
Author: Amir Manzoor Publisher: Amir Manzoor ISBN: 3843370303 Category : Business & Economics Languages : en Pages : 434
Book Description
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author: Steven W. Sowards Publisher: American Library Association ISBN: 0838996353 Category : Language Arts & Disciplines Languages : en Pages : 492
Book Description
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Author: Lee, In Publisher: IGI Global ISBN: 1466697881 Category : Computers Languages : en Pages : 2440
Book Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author: Michael R. Oppenheim Publisher: Routledge ISBN: 1135185581 Category : Business & Economics Languages : en Pages : 374
Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Wang, Victor C.X. Publisher: IGI Global ISBN: 1613500696 Category : Education Languages : en Pages : 894
Book Description
Encyclopedia of E-Leadership, Counseling and Training offers an in-depth description of key terms and concepts related to different themes, issues, and trends in educational leadership, counseling, and technology integration in modern universities and organizations worldwide. This three volume work serves as an exhaustive compendium of expertise, research, skills, and experiences. Authors with a background in education, leadership, counseling, management, human resource development, or adult education have helped to encourage the education and training of potential leaders with this scholarly work.
Author: Lucy Heckman Publisher: Bloomsbury Publishing USA ISBN: 0313362815 Category : Business & Economics Languages : en Pages : 218
Book Description
This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Author: Jane A. Malonis
Author: Jane A. Malonis
Author: Laurie J. Fundukian
Author: Gale
Author: Amir Manzoor
Author: Steven W. Sowards
Author: Lee, In
Author: Michael R. Oppenheim
Author: Tara E. Sheets
Author: Wang, Victor C.X.
Author: Lucy Heckman