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Author: Marc Cloosterman Publisher: Rebrand Publishing ISBN: 9780999082300 Category : Branding (Marketing) Languages : en Pages : 176
Book Description
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
Author: Marc Cloosterman Publisher: Rebrand Publishing ISBN: 9780999082300 Category : Branding (Marketing) Languages : en Pages : 176
Book Description
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
Author: Minter Dial Publisher: Pearson UK ISBN: 1292186941 Category : Business & Economics Languages : en Pages : 228
Book Description
Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Courtney McKenzie Newell Publisher: ISBN: 9781734659825 Category : Languages : en Pages :
Book Description
Bring Your Brand into the Future by Reaching a Whole New Base of Customers!In this day and age, every business is heavily reliant on its brand for success. In this book, the author gives a detailed blueprint of how to tailor your business and brand so that it appeals to the new demographics.
Author: Larry Weber Publisher: John Wiley & Sons ISBN: 1119513731 Category : Business & Economics Languages : en Pages : 256
Book Description
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
Author: Tom Cheesewright Publisher: Penguin UK ISBN: 0241446457 Category : Business & Economics Languages : en Pages : 98
Book Description
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
Author: J. Morwick Publisher: Palgrave Macmillan ISBN: 9781137337467 Category : Business & Economics Languages : en Pages : 0
Book Description
Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. This book provides practical lessons on why (and how) some companies are further ahead, and actionable steps to realize the potential of the virtual workplace.
Author: Engelina Jaspers Publisher: Flex Pro Media ISBN: 9781732015401 Category : Business & Economics Languages : en Pages : 180
Book Description
Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
Author: Steve Groff Publisher: Advantage Media Group ISBN: 9781642251869 Category : Business & Economics Languages : en Pages : 200
Book Description
A SURVIVAL GUIDE FOR FARMERS! WHAT'S GOOD FOR THE EARTH IS GOOD FOR BUSINESS Steve Groff's message to his fellow farmers is profound and prophetic: they are in danger of becoming obsolete. Major market changes are forcing them to make difficult decisions. Farmers who adjust have an opportunity to thrive. Those who do not are likely to fade away. Consumers increasingly demand that the food they eat and the clothes they wear come from producers who observe responsible farming practices such as cover crops and reduced tillage. The major corporate players are positioning themselves for a profitable future. Farmers must do likewise to ensure they will have a continuing market for their goods. To future-proof their farms, they must heal the live-giving soil that sustains their livelihood. Steve Groff knows that what is good for the earth is good for business. He has taken his message across the nation and to the corners of the world, promoting a new mindset that could save the family farm from extinction. This book is his wake-up call.
Author: Linda Sharkey Publisher: John Wiley & Sons ISBN: 111928757X Category : Business & Economics Languages : en Pages : 242
Book Description
Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of business. The future is no longer some far-off destination; it is here, right now, and already changing the way we work. Historically, the sea-changes have advanced humanity and inspired us to reach even further; from the Dark Ages to the Age of Enlightenment, from agrarian to industrial societies—and today is no different. But only those who are ready for the changes will come out thriving. This book highlights the changes already taking place around us: the transition from skills to knowledge, the neuroscience approach to leadership and motivation, galloping technical advances, and more. Whether you're a CEO, a leader or manager, or just trying to survive the chaos, this invaluable guide is your wake-up call—the future is now. The new forces emerging must be understood now if your organization is to succeed. This book details the transformation every business must make to turn upheaval into opportunity. Discover how emerging technologies and neuroscience research are already impacting the way we work Learn how yesterday's biases are being replaced by modern values, culture, and relationships Consider the "heart" of your organization, and whether it can stand up to the purpose-driven paradigm of the future Find new achievement in the new organizational structure, and examine models that are already emerging Everyone knows that changes are needed—and fast. The question is: which changes, and how? The Future-Proof Workplace maps the transformation, and gives you an itinerary for each step of the way.
Author: Shane Gibson Publisher: ISBN: 9780973651492 Category : Business & Economics Languages : en Pages : 194
Book Description
We are in a time of unprecedented and accelerated change. While industry leaders have proactively chosen to become digital-first enterprises, many are struggling with how to navigate the virtual economy. Can they lead their organizations through rapid changes and trends such as the rise of remote workers and remote customers? The great news is that the technologies needed to future-proof your business already exist. They are reliable, tested, user-friendly, and affordable even for SMEs. The real challenge is the cultural change required to truly adapt to a digital-first mindset and a digital-first strategy. International leadership and talent management expert Dr. Denis Cauvier has teamed up with sales thought leader Shane Gibson to provide leaders with a well-rounded, proven, and practical approach to building a digital-first enterprise and business growth strategy. This book covers...-How to capitalize on the global virtual economy.-The Digital-First METRICS Model tool to measure and improve your digital performance.-How to attract, select, onboard, develop, lead, and engage remote and virtual teams.-The 13 big virtual sales trends and how to profit from them.-The Virtual Sales Professional Competency Map for selecting and developing high-performance sales professionals.-How to build a strong brand in a noisy virtual economy.-How to unlock the power of ecommerce platforms and marketplaces.-How to select the right HR, Sales, Remote Working and Cybersecurity technology tools.
Author: Marc Cloosterman
Author: Marc Cloosterman
Author: Minter Dial
Author: Courtney McKenzie Newell
Author: Larry Weber
Author: Tom Cheesewright
Author: J. Morwick
Author: Engelina Jaspers
Author: Steve Groff
Author: Linda Sharkey
Author: Shane Gibson