Fundamentals of Attitude Measurement PDF Download

Author: Robyn M. Dawes
Publisher: John Wiley & Sons
ISBN:
Category : Psychology
Languages : en
Pages : 194

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Author: F. Landis Markley
Publisher: Springer
ISBN: 1493908022
Category : Technology & Engineering
Languages : en
Pages : 501

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Book Description
This book explores topics that are central to the field of spacecraft attitude determination and control. The authors provide rigorous theoretical derivations of significant algorithms accompanied by a generous amount of qualitative discussions of the subject matter. The book documents the development of the important concepts and methods in a manner accessible to practicing engineers, graduate-level engineering students and applied mathematicians. It includes detailed examples from actual mission designs to help ease the transition from theory to practice and also provides prototype algorithms that are readily available on the author’s website. Subject matter includes both theoretical derivations and practical implementation of spacecraft attitude determination and control systems. It provides detailed derivations for attitude kinematics and dynamics and provides detailed description of the most widely used attitude parameterization, the quaternion. This title also provides a thorough treatise of attitude dynamics including Jacobian elliptical functions. It is the first known book to provide detailed derivations and explanations of state attitude determination and gives readers real-world examples from actual working spacecraft missions. The subject matter is chosen to fill the void of existing textbooks and treatises, especially in state and dynamics attitude determination. MATLAB code of all examples will be provided through an external website.

Author: Martin Fishbein
Publisher:
ISBN: 9780608102795
Category : Attitude (Psychology)
Languages : en
Pages : 509

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Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521

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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Author: A. N. Oppenheim
Publisher: Bloomsbury Publishing
ISBN: 9780826451767
Category : Political Science
Languages : en
Pages : 316

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Book Description
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Author:
Publisher: BRILL
ISBN: 9004457410
Category : Science
Languages : en
Pages : 384

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Author: B. Wegener
Publisher: Psychology Press
ISBN: 1134918542
Category : Psychology
Languages : en
Pages : 497

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Book Description
Published in 1982, Social Attitudes and Psychophysical Measurement is a valuable contribution to the field of Cognitive Psychology.

Author: J.R. Wertz
Publisher: Springer Science & Business Media
ISBN: 9400999070
Category : Technology & Engineering
Languages : en
Pages : 877

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Book Description
Roger D. Werking Head, Attitude Determination and Control Section National Aeronautics and Space Administration/ Goddard Space Flight Center Extensiye work has been done for many years in the areas of attitude determination, attitude prediction, and attitude control. During this time, it has been difficult to obtain reference material that provided a comprehensive overview of attitude support activities. This lack of reference material has made it difficult for those not intimately involved in attitude functions to become acquainted with the ideas and activities which are essential to understanding the various aspects of spacecraft attitude support. As a result, I felt the need for a document which could be used by a variety of persons to obtain an understanding of the work which has been done in support of spacecraft attitude objectives. It is believed that this book, prepared by the Computer Sciences Corporation under the able direction of Dr. James Wertz, provides this type of reference. This book can serve as a reference for individuals involved in mission planning, attitude determination, and attitude dynamics; an introductory textbook for stu dents and professionals starting in this field; an information source for experimen ters or others involved in spacecraft-related work who need information on spacecraft orientation and how it is determined, but who have neither the time nor the resources to pursue the varied literature on this subject; and a tool for encouraging those who could expand this discipline to do so, because much remains to be done to satisfy future needs.

Author: Mary J. Allen
Publisher: Waveland Press
ISBN: 147860770X
Category : Psychology
Languages : en
Pages : 321

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Book Description
Introduction to Measurement Theory bridges the gap between texts that offer a mathematically rigorous treatment of the statistical properties of measurement and ones that discuss the topic in a basic, cookbook fashion. Without overwhelming novices or boring the more mathematically sophisticated, the authors effectively cover the construction of psychological tests and the interpretation of test scores and scales; critically examine classical true-score theory; and explain theoretical assumptions and modern measurement models, controversies, and developments. Practical applications, examples, and study questions facilitate a better understanding of the uses and limitations of common measures of test reliability and validity and how to perform the basic item analysis necessary for test construction.

Author: Dolores Albarracin
Publisher: Routledge
ISBN: 135171239X
Category : Business & Economics
Languages : en
Pages : 942

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Book Description
Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet, attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something, say, rich people, may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes, the beliefs and behaviors to which they are linked, and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes, influences of attitudes on behavior, and communication and persuasion. The second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.