Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download From the Mind to the Marketplace PDF full book. Access full book title From the Mind to the Marketplace by Jayne Seagrave. Download full books in PDF and EPUB format.
Author: Jayne Seagrave Publisher: Heritage House Publishing Co ISBN: 9781894384933 Category : Biography & Autobiography Languages : en Pages : 148
Book Description
Annotation While the road from the mind to the marketplace is frustrating and far from easy, Jayne Seagrave's highly entertaining book sets out how to succeed in taking a new idea to market, how to expand those markets, and how to effectively run a new business. With over 90 percent of businesses in Canada being small businesses, this book provides exceptional insights into what it takes to establish and succeed in this growing arena. Jayne Seagrave gives a first-hand account of the development of the Vancouver Tool Corporation and her experiences and strategies for selling her husband Andrew Dewberry's invention to the Canadian marketplace. The book also provides an entertaining account of how the couple moved from their established careers as criminologist and architect to undertaking every aspect of running a small business. Each chapter ends with advice for the inventor, conveniently and plainly set out in point form. Appendices contain sample letters to buyers, examples of press releases, and charts on how to record approaches to buyers. This is a necessary resource for anyone contemplating selling their own ideas and inventions successfully. It is also vital for anyone with an interest in owning and operating his or her own business.
Author: Jayne Seagrave Publisher: Heritage House Publishing Co ISBN: 9781894384933 Category : Biography & Autobiography Languages : en Pages : 148
Book Description
Annotation While the road from the mind to the marketplace is frustrating and far from easy, Jayne Seagrave's highly entertaining book sets out how to succeed in taking a new idea to market, how to expand those markets, and how to effectively run a new business. With over 90 percent of businesses in Canada being small businesses, this book provides exceptional insights into what it takes to establish and succeed in this growing arena. Jayne Seagrave gives a first-hand account of the development of the Vancouver Tool Corporation and her experiences and strategies for selling her husband Andrew Dewberry's invention to the Canadian marketplace. The book also provides an entertaining account of how the couple moved from their established careers as criminologist and architect to undertaking every aspect of running a small business. Each chapter ends with advice for the inventor, conveniently and plainly set out in point form. Appendices contain sample letters to buyers, examples of press releases, and charts on how to record approaches to buyers. This is a necessary resource for anyone contemplating selling their own ideas and inventions successfully. It is also vital for anyone with an interest in owning and operating his or her own business.
Author: Ellen Galinsky Publisher: Harper Collins ISBN: 0061987905 Category : Family & Relationships Languages : en Pages : 501
Book Description
“Ellen Galinsky—already the go-to person on interaction between families and the workplace—draws on fresh research to explain what we ought to be teaching our children. This is must-reading for everyone who cares about America’s fate in the 21st century.” — Judy Woodruff, Senior Correspondent for The PBS NewsHour Families and Work Institute President Ellen Galinsky (Ask the Children, The Six Stages of Parenthood) presents a book of groundbreaking advice based on the latest research on child development.
Author: Jeffrey L. Bowman Publisher: John Wiley & Sons ISBN: 1119100259 Category : Business & Economics Languages : en Pages : 195
Book Description
Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.
Author: Evan Brier Publisher: University of Pennsylvania Press ISBN: 0812201442 Category : Literary Criticism Languages : en Pages : 210
Book Description
As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.
Author: Linda Pinson Publisher: Kaplan Publishing ISBN: Category : Business & Economics Languages : en Pages : 276
Book Description
Create a polished, professional business plan with this step-by-step guide. This award-winning bestseller has successfully helped more than 50,000 people write business plans that work. The book will help entrepreneurs create an effective, results-oriented plan quickly and easily--showing readers how to put concepts into action.
Author: David M. Boush Publisher: Routledge ISBN: 1136648690 Category : Business & Economics Languages : en Pages : 258
Book Description
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author: Douglas M. Fraleigh Publisher: SAGE ISBN: 1452236909 Category : Law Languages : en Pages : 473
Book Description
A comprehensive guide to effective participation in the public debate about our most indispensable right: freedom of expression Encouraging readers to think critically about freedom of speech and expression and the diverse critical perspectives that challenge the existing state of the law, this text provides a comprehensive analysis of the historical and legal contexts of the First Amendment, from its early foundations all the way to censorship on the Internet. Throughout the book, authors Douglas M. Fraleigh and Joseph S. Tuman use the "Marketplace of Ideas" metaphor to help readers visualize a world where the exchange of ideas is relatively unrestrained and self-monitored. The text provides students with the opportunity to read significant excerpts of landmark decisions and to think critically about the issues and controversies raised in these cases. Students will appreciate the treatment of contemporary issues, including free speech in a post-9/11 world, free expression in cyberspace, and First Amendment rights on college campuses. Features: Demystifies free speech law, encouraging readers to grapple with the complexities of significant ethical and legal issues Sparks student interest in "big picture" issues while simultaneously covering important foundational material, including incitement, fighting words, true threats, obscenity, indecency, child pornography, hate speech, time place and manner restrictions, symbolic expression, restrictions on the Internet, and terrorism. Includes significant excerpts from landmark freedom of expression cases, including concurring or dissenting opinions where applicable, to help students become active learners of free expression rights Offers critical analysis and alternative perspectives on free expression doctrines to demonstrate that existing doctrine is not necessarily ideal or immutable Includes a global perspective on free expression including a chapter on international and comparative perspectives that helps students see how the values of different cultures influence judicial decisions
Author: Jayne Seagrave
Author: Jayne Seagrave
Author: Linda Pinson
Author: Ellen Galinsky
Author: Jeffrey L. Bowman
Author: Gerald Zaltman
Author: Evan Brier
Author: Linda Pinson
Author: David M. Boush
Author: Brent Beshore
Author: Douglas M. Fraleigh