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Author: Gijs Overgoor Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how improving such representation may affect consumer behavior is lacking. To fill this gap, we use face recognition and race classification technologies to quantify the Black actor share of ads in TV ad creatives and investigate its impact on consumer purchase intention. We show that this impact depends on the processing route and the level of public attention to racial inequality. Our findings indicate that before the murder of George Floyd, consumers displayed a stronger tendency to purchase from brands featuring a higher representation of Black actors in their ads when they engaged in peripheral processing. However, during the period characterized by increased public attention to racial inequality after George Floyd's murder, consumers were less inclined to purchase from brands with a higher representation of Black actors in their ads when they engaged in central processing. Our study underscores a need for a nuanced understanding of the complexity involved in effectively conveying a commitment to diversity and meeting consumer expectations amid a dynamically shifting sociopolitical environment.
Author: Gijs Overgoor Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how improving such representation may affect consumer behavior is lacking. To fill this gap, we use face recognition and race classification technologies to quantify the Black actor share of ads in TV ad creatives and investigate its impact on consumer purchase intention. We show that this impact depends on the processing route and the level of public attention to racial inequality. Our findings indicate that before the murder of George Floyd, consumers displayed a stronger tendency to purchase from brands featuring a higher representation of Black actors in their ads when they engaged in peripheral processing. However, during the period characterized by increased public attention to racial inequality after George Floyd's murder, consumers were less inclined to purchase from brands with a higher representation of Black actors in their ads when they engaged in central processing. Our study underscores a need for a nuanced understanding of the complexity involved in effectively conveying a commitment to diversity and meeting consumer expectations amid a dynamically shifting sociopolitical environment.
Author: Michael Saffle Publisher: University of Michigan Press ISBN: 0472122711 Category : Music Languages : en Pages : 345
Book Description
Western music reached China nearly four centuries ago, with the arrival of Christian missionaries, yet only within the last century has Chinese music absorbed its influence. As China and the West demonstrates, the emergence of “Westernized” music from China—concurrent with the technological advances that have made global culture widely accessible—has not established a prominent presence in the West. China and the West brings together essays on centuries of Sino-Western musical exchange by musicologists, ethnomusicologists, and music theorists from around the world. It opens with a look at theoretical approaches of prior studies of musical encounters and a comprehensive survey of the intercultural and cross-cultural theoretical frameworks—exoticism, orientalism, globalization, transculturation, and hybridization—that inform these essays. Part I focuses on the actual encounters between Chinese and European musicians, their instruments and institutions, and the compositions inspired by these encounters, while Part II examines theatricalized and mediated East-West cultural exchanges, which often drew on stereotypical tropes, resulting in performances more inventive than accurate. Part III looks at the musical language, sonority, and subject matters of “intercultural” compositions by Eastern and Western composers. Essays in Part IV address reception studies and consider the ways in which differences are articulated in musical discourse by actors serving different purposes, whether self-promotion, commercial marketing, or modes of nationalistic—even propagandistic—expression. The volume’s extensive bibliography of secondary sources will be invaluable to scholars of music, contemporary Chinese culture, and the globalization of culture.
Author: Nahir I. Otaño Gracia Publisher: University of Wales Press ISBN: 1786838354 Category : History Languages : en Pages : 393
Book Description
Essays on a variety of medieval women, which will grant readers a more complete view of medieval women’s lives broadly speaking. These essays largely take a new perspective on their subjects, pushing readers to reconsider preconceived notions about medieval women, authority, and geography. This book will expand the knowledge base of our readers by introducing them to non-canonical and non-European subjects.
Author: Beth Johnson Publisher: A&C Black ISBN: 0826434983 Category : Social Science Languages : en Pages : 220
Book Description
Focuses upon contemporary expressions and representations of televisual sex, discussing British, US and Asian television, to engage with ideas of gender, genre and dramatic politics.
Author: Mary Fulbrook Publisher: Bloomsbury Publishing ISBN: 1350327786 Category : History Languages : en Pages : 305
Book Description
Perpetration and Complicity under Nazism and Beyond analyses perpetration and complicity under National Socialism and beyond. Contributors based in the UK, the USA, Canada, Germany, Israel and Chile reflect on self-understandings, representations and narratives of involvement in collective violence both at the time and later a topic that remains highly relevant today. Using the notion of 'compromised identities' to think about contentious questions relating to empathy and complicity, this inter-disciplinary collection addresses the complex relationships between people's behaviours and self-understandings through and beyond periods of collective violence. Contributors explore the compromises that individuals, states and societies enter into both during and after such violence. Case studies highlight patterns of complicity and involvement in perpetration, and analyse how people's stories evolve under changing circumstances and through social interaction, using varying strategies of justification, denial and rationalisation. Each chapter also considers the ways in which contemporary responses and scholarly practices may be affected by engagement with perpetrator representations.
Author: Sarah Wessel Publisher: Routledge ISBN: 1000479811 Category : Political Science Languages : en Pages : 227
Book Description
This book examines Egypt’s turbulent and contradictory political period (2011-2015) as key to understanding contemporary politics in the country and the developments in the Arab region after the mass protests in 2010/11, more broadly. In doing so, it breaks new ground in the study of political representation, providing analytical innovation to the study of disenchantment with politics, democracy fatigue and social cohesion. Based on five years of intense fieldwork, the author provides rare insights into local and national ideas on politics, justice and identity, and on how people situate themselves and Egypt in the regional and global context. It analyzes how the creation of an alternate, political system was discussed and negotiated among the Egyptian population, the military, the government, public figures, the media, and international actors, and yet nevertheless today, Egypt has a new political regime that is the most repressive in the countries’ modern history. Finally, it recalls the emotions and perceptions of individuals and collectives and interlinks these local perspectives to national events and developments through time. This book will be of key interest to scholars and students of democratization and authoritarianism, Middle East Studies, political representation and informality, collective action, and more broadly to cultural studies and international relations.
Author: Hannah Mueller Publisher: McFarland ISBN: 1476643555 Category : Social Science Languages : en Pages : 224
Book Description
Fandom has been celebrated both as a harmonious, tolerant space and as apolitical and detached from reality. Yet fandom is neither harmonious nor apolitical. Throughout the past century, fandom has been shaped by recurring controversies and sparked by the emergence of new circles, platforms and discourses. Since the earliest days of science-fiction fandom, fans have conceived of their communities as quasi-political bodies, and of themselves as public actors in discursive spaces. They are concerned with the organizational structures, norms, and borders of fandom as well as their own position within it all. This latter concern has moved to the forefront as fan practices and platforms have been coopted by the entertainment industry and by political actors, forcing fans to situate their fannish and political identities in relation to both sprawling transmedia franchises and right-wing groups exploiting fannish formations for political ends. Through case studies of Glee and The Hunger Games fandoms as well as events such as Gamergate, RaceFail '09 and the Hugo Awards controversies, this book explores the complexities of political fandom.
Author: Gijs Overgoor
Author: Gijs Overgoor
Author: Michael Saffle
Author: Nahir I. Otaño Gracia
Author: Beth Johnson
Author: Mary Fulbrook
Author: Jeffrey Carroll
Author: Johannes Voelz
Author: 
Author: Sarah Wessel
Author: Hannah Mueller