Author: Robert Atkins
Publisher: Independent Curators International
ISBN:
Category : Art
Languages : en
Pages : 88

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Book Description

Author: V. Koller
Publisher: Springer
ISBN: 0230511287
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Author: George Lakoff
Publisher: University of Chicago Press
ISBN: 0226470997
Category : Philosophy
Languages : en
Pages : 292

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Book Description
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

Author: Kathrin Fahlenbrach
Publisher: Routledge
ISBN: 1317531205
Category : Performing Arts
Languages : en
Pages : 322

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Book Description
In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.

Author: Erin Steuter
Publisher: Lexington Books
ISBN: 9780739121993
Category : Language Arts & Disciplines
Languages : en
Pages : 276

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Book Description
When photographs documenting the torture and humiliation of prisoners at Abu Ghraib came to the attention of a horrified public, national and international voices were raised in shock, asking how this happened. At War with Metaphor offers an answer, arguing that the abuses of Abu Ghraib were part of a systemic continuum of dehumanization. This continuum has its roots in our public discussions of the war on terror and the metaphors through which they are repeatedly framed. Arguing earnestly and incisively that these metaphors, if left unexamined, bind us into a cycle of violence that will only be intensified by a responsive violence of metaphor, Steuter and Wills examine compelling examples of the images of animal, insect, and disease that inform, shape, and limit our understanding of the war on terror. Tying these images to historical and contemporary uses of propaganda through a readable, accessible analysis of media filters, At War with Metaphor vividly explores how news media, including political cartoons and talk radio, are enmeshed in these damaging, dehumanizing metaphors. Analyzing media through the lenses of race and Orientalism, it invites us to hold our media and ourselves accountable for the choices we make in talking war and making enemies.

Author: Christine Kelly
Publisher: UBC Press
ISBN: 0774832827
Category : Social Science
Languages : en
Pages : 365

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Book Description
Mobilizing Metaphor illustrates how radical and unconventional forms of activism, including art, are reshaping the rich and vibrant tradition of disability mobilization in Canada – and in the process, challenging perceptions of disability and the politics that surround it. Until now, research on Canadian disability activism has focused on legal and policy spheres and overlooked how disability activism is as varied as the population it represents. Mobilizing Metaphor combines contributions by artists, activists, and academics (including an insightful concluding chapter by renowned disability scholar Tanya Titchkoksy) with rich illustrations and photographs to reveal how disability art is distinctive as both art and social action. As the contributors sketch the shifting contours of disability politics in Canada and show how disability oppression is not isolated from other prejudices, they challenge us to re-examine how we enact social and political change.

Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
ISBN: 9781572731233
Category : Mass media and language
Languages : en
Pages : 0

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Book Description
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.

Author: Rick Wormeli
Publisher: Stenhouse Publishers
ISBN: 1571107584
Category : Education
Languages : en
Pages : 186

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Book Description
Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.

Author: Cornelia Müller
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110579782
Category : Art
Languages : en
Pages : 276

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Book Description
Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.

Author: Johan Farkas
Publisher: Taylor & Francis
ISBN: 1040155820
Category : Social Science
Languages : en
Pages : 154

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Book Description
Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. Digital technologies have reshaped our way of life. To grasp their dynamics and implications, people often rely on metaphors to provide a shared frame of reference. Scholars, journalists, tech companies, and policymakers alike speak of digital clouds, bubbles, frontiers, platforms, trolls, and rabbit holes. Some of these metaphors distort the workings of the digital realm and neglect key consequences. This collection, structured in three parts, explores metaphors across digital infrastructures, content, and users. Within these parts, each chapter examines a specific metaphor that has become near-ubiquitous in public debate. Doing so, the book engages not only with the technological, but also the social, political, and environmental implications of digital technologies and relations. This unique collection will interest students and scholars of digital media and the broader fields of media and communication studies, sociology, and science and technology studies.