Foundations of Marketing Looseleaf with Upgrade CD-ROM and Jungle Media Readings PDF Download

Author: William Pride
Publisher: Houghton Mifflin College Division
ISBN: 9780618405725
Category : Business & Economics
Languages : en
Pages :

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Author:
Publisher:
ISBN: 9780835248518
Category : Authors
Languages : en
Pages :

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Author: Michael J. Baker
Publisher: Routledge
ISBN: 1134506120
Category : Business & Economics
Languages : en
Pages : 907

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Author: Frank L. Goldstein
Publisher:
ISBN: 9781585660162
Category : Psychological Warfare
Languages : en
Pages : 364

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This anthology serves as a fundamental guide to PSYOP philosophy, concepts, principles, issues, and thought for both those new to, and those experienced in, the PSYOP field and PSYOP applications. It clarifies the value of PSYOP as a cost-effective weapon and incorporates it as a psychological instrument of U.S. military and political power, especially given our present budgetary constraints. Presents diverse articles that portray the value of the planned use of human actions to influence perceptions, public opinion, attitudes, and behaviors so that PSYOP victories can be achieved in war and in peace.

Author: Bill Gates
Publisher: Grand Central Publishing
ISBN: 0446912808
Category : Business & Economics
Languages : en
Pages : 223

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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

Author: Randall VanderMey
Publisher:
ISBN: 9780618642021
Category : English language
Languages : en
Pages : 0

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Book Description
[This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.

Author: Christopher Somerville
Publisher: Fao
ISBN: 9789251085325
Category : Aquaponics
Languages : en
Pages : 0

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This technical paper begins by introducing the concept of aquaponics, including a brief history of its development and its place within the larger category of soil-less culture and modern agriculture. It discusses the main theoretical concepts of aquaponics, including the nitrogen cycle and the nitrification process, the role of bacteria, and the concept of balancing an aquaponic unit. It then moves on to cover important considerations of water quality parameters, water testing, and water sourcing for aquaponics, as well as methods and theories of unit design, including the three main methods of aquaponic systems: media beds, nutrient film technique, and deep water culture. The publication discusses in detail the three groups of living organisms (bacteria, plants and fish) that make up the aquaponic ecosystem. It also presents management strategies and troubleshooting practices, as well as related topics, specifically highlighting local and sustainable sources of aquaponic inputs. The publication also includes nine appendixes that present other key topics: ideal conditions for common plants grown in aquaponics; chemical and biological controls of common pests and diseases including a compatible planting guide; common fish diseases and related symptoms, causes and remedies; tools to calculate the ammonia produced and biofiltration media required for a certain fish stocking density and amount of fish feed added; production of homemade fish feed; guidelines and considerations for establishing aquaponic units; a cost-benefit analysis of a small-scale, media bed aquaponic unit; a comprehensive guide to building small-scale versions of each of the three aquaponic methods; and a brief summary of this publication designed as a supplemental handout for outreach, extension and education.

Author: Walter Lippmann
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 448

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Book Description
In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.

Author: James W. Kalat
Publisher: Wadsworth Publishing Company
ISBN: 9781111839529
Category : Neuropsychology
Languages : en
Pages : 584

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Book Description
Dr. James W. Kalat's BIOLOGICAL PSYCHOLOGY, 11E, International Edition is the most widely used text in the course area, and for good reason: an extremely high level of scholarship, clear and occasionally humorous writing style, and precise examples. Throughout all eleven editions, Kalat's goal has been to make biological psychology accessible to psychology students, not just to biology majors and pre-meds. Another goal has been to convey the excitement of the search for biological explanations of behavior, and Kalat delivers. Updated with new topics, examples, and recent research findings and supported by a strong media package this text speaks to today's students and instructors.