Autocar PDF Download

Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 560

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Author: Amory B. Lovins
Publisher: Earthscan
ISBN: 9781844071944
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Enough about the oil problem. Here?s the solution.Over a few decades, starting now, a vibrant US economy (then others) can completely phase out oil. This will save a net $70 billion a year, revitalize key industries and rural America, create a million jobs, and enhance security.Here?s the roadmap ? independent, peer-reviewed, co-sponsored by the Pentagon ? for the transition beyond oil, led by business and profit.

Author:
Publisher:
ISBN: 9781785214424
Category : Ford automobile
Languages : en
Pages : 368

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Author: Haukur Ingason
Publisher: Springer Nature
ISBN: 3031539230
Category :
Languages : en
Pages : 586

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Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Author: National Research Council
Publisher: National Academies Press
ISBN: 0309119995
Category : Technology & Engineering
Languages : en
Pages : 152

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Book Description
Integrated computational materials engineering (ICME) is an emerging discipline that can accelerate materials development and unify design and manufacturing. Developing ICME is a grand challenge that could provide significant economic benefit. To help develop a strategy for development of this new technology area, DOE and DoD asked the NRC to explore its benefits and promises, including the benefits of a comprehensive ICME capability; to establish a strategy for development and maintenance of an ICME infrastructure, and to make recommendations about how best to meet these opportunities. This book provides a vision for ICME, a review of case studies and lessons learned, an analysis of technological barriers, and an evaluation of ways to overcome cultural and organizational challenges to develop the discipline.

Author: Engelbert Wimmer
Publisher: Springer
ISBN: 0230307817
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author: James R. McGuigan
Publisher: South Western Educational Publishing
ISBN: 9780324259230
Category : Manaerial economics
Languages : en
Pages : 0

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Book Description
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-world business problems.

Author: Tom Denton
Publisher: Routledge
ISBN: 1317931300
Category : Technology & Engineering
Languages : en
Pages : 996

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Book Description
The second edition of Automobile Mechanical and Electrical Systems concentrates on core technologies to provide the essential information required to understand how different vehicle systems work. It gives a complete overview of the components and workings of a vehicle from the engine through to the chassis and electronics. It also explains the necessary tools and equipment needed in effective car maintenance and repair, and relevant safety procedures are included throughout. Designed to make learning easier, this book contains: Photographs, flow charts and quick reference tables Detailed diagrams and clear descriptions that simplify the more complicated topics and aid revision Useful features throughout, including definitions, key facts and ‘safety first’ considerations. In full colour and with support materials from the author’s website (www.automotive-technology.org), this is the guide no student enrolled on an automotive maintenance and repair course should be without.