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Author: Adam Karg Publisher: Routledge ISBN: 1000551202 Category : Sports & Recreation Languages : en Pages : 319
Book Description
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Author: Adam Karg Publisher: Routledge ISBN: 1000551202 Category : Sports & Recreation Languages : en Pages : 319
Book Description
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Author: Ryan Underwood Publisher: Simon and Schuster ISBN: 1637630042 Category : Political Science Languages : en Pages : 240
Book Description
The University that was at the heart of the research to discover the vaccines for the pandemic pens the story of how it all happened. In 2020, as COVID-19 threw the U.S. higher education system into turmoil, university administrators around the country debated whether it was prudent—or even possible—to teach students in person or conduct laboratory research amid a once-in-a-century pandemic. For the leadership at Vanderbilt University, the answer to the question was a resounding Yes. Viewing residential education and collaborative research as essential to its academic and societal mission, Vanderbilt was one of a small number of America’s top universities to put rigorous safety protocols in place to allow students, faculty, and research personnel back to campus in the fall. Told with recollections and insights from Vanderbilt’s leaders, students, faculty, and staff, and moving at a pace matching the events it describes, A Year Like No Other takes readers from Vanderbilt’s near-shutdown in the spring through its reopening for the 2020–2021 academic year, providing an inside look at how the university coped not only with COVID-19, but also with a tragic night of tornadoes and the urgent calls for racial justice following the killing of George Floyd. A Year Like No Other also highlights some of the vital contributions that faculty at Vanderbilt and Vanderbilt University Medical Center have made to the development of COVID-19 vaccines and therapies, with research fueled in part by Dolly Parton, the beloved country music legend. A Year Like No Other captures a singular moment in the university’s history while delivering a concise portrait of successful crisis management playing out amid the fast-changing circumstances of global health threats and a barrage of local hardships.
Author: Philip Harrison Publisher: Taylor & Francis ISBN: 1040045006 Category : Political Science Languages : en Pages : 398
Book Description
The Promise of Planning explores the experience of planning internationally since the global financial crisis, focusing on South Africa. The book is a response to a decade-plus in which state-led planning has re-emerged as a putative means for achieving developmental goals (as indicated in global initiatives such as the New Urban Agenda) and where planning in South Africa has consolidated in terms of its legal and policy basis. However, the return of planning is happening in an inauspicious context, with economic fragilities, technological shifts, political populism, institutional complexities, and more, threatening to upturn the "new promise of planning." The book provides a careful analytical account of planning in South Africa and how and why its promises have been difficult to achieve. Building on the authors’ previous book, Planning and Transformation, the book sheds light on planning as an increasingly complex and diverse governmental practice within a perpetually changing world. It can be used as a resource for planners who must make good on the new promise of planning while navigating the risks and threats of the contemporary world, as well as students and faculty interested in international planning debates and the South African case.
Author: Simon Chadwick Publisher: Taylor & Francis ISBN: 1000882284 Category : Sports & Recreation Languages : en Pages : 229
Book Description
This is the first book to define and explore the geopolitical economy of sport – the intersection of power, politics, money, and state interests that both exploit and shape elite sport around the world. Russia’s invasion of Ukraine, the global response, and the consequent ramifications for sport have put the geopolitical economy of sport front and centre in both public debate and academic thinking. Similarly, the Winter Olympics in Beijing and the FIFA World Cup in Qatar illustrate the political, economic, and geographic imperatives that shape modern sport. This book brings together studies from around the world to describe this new geopolitical economy of sport, from the way in which countries use natural resource revenues, accusations of sport washing, and the deployment of sport for soft power purposes, to the way in which sport has become a focus for industrial development. This book looks at the geopolitical economy of sport across the globe, from the Gulf States’ interests in European soccer to Israel seeking to build a national competitive advantage by positioning itself as a global sports tech start-up hub, and the United States continuing to extend its economic and cultural influence through geopolitical sport activities in Africa, Latin America, and the Indian subcontinent. This book captures a pivotal moment in the history of sport and sport business. This is essential reading for any student, researcher, practitioner, or policymaker with an interest in sport business, the politics of sport, geopolitics, soft power, diplomacy, international relations, or international political economy.
Author: Robert N. Lussier Publisher: Human Kinetics ISBN: 1718213220 Category : Business & Economics Languages : en Pages : 546
Book Description
Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples. The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more. While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter: Flash-card activities help students learn key terms. Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored. Applying the Concepts quizzes, which challenge students to identify management concepts illustrated in various situations, are now trackable and automatically scored. Time-Out features, in which students apply management concepts to their personal sport and work experiences, are now assignable instructor-scored assessments. Case studies are now supplemented by 10-question automatically scored quizzes and include three open-ended discussion questions. Additional assignments available in downloadable documents for students to complete and submit to the instructor further facilitate the application of the concepts presented in the text: Sport Management Professionals @ Work activities provide a cohesive thread to keep students focused on how sport managers use the concepts on the job. Skill-Builder Exercises present real-world scenarios designed to help future managers handle day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees. Sports and Social Media Exercises introduce students to the role of social media in managing sport organizations. Students review popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites. Game Plan for Starting a Sport Business features ask students to perform managerial tasks such as developing an organization structure and brainstorming ideas for leading employees. With Applied Sport Management Skills, students will be primed for an exciting career in sport management by gaining a thorough understanding of management theories and developing the acumen to apply them. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Editors of Chase's Publisher: Rowman & Littlefield ISBN: 1641433167 Category : Reference Languages : en Pages : 753
Book Description
Find out what's going on any day of the year, anywhere across the globe! The world’s date book since 1957, Chase's is the definitive, authoritative, day-by-day resource of what the world is celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2020, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2020--a leap year--is packed with special events and observances, including National days and public holidays of every nation on Earth The total solar eclipse The 100th anniversary of US women's suffrage (19th Amendment passed) The 75th anniversary of the end of WWII and the atomic bombings of Hiroshima and Nagasaki The 250th birth anniversary of Ludwig van Beethoven The 100th birth anniversary of Ray Bradbury The 50th anniversary of the Beatles' break up The Tokyo Olympic Games Scores of new special days, weeks and months, such as International Go-Kart Week, National Goat Yoga Month or National Catch and Release Day Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that Publishers Weekly calls "one of the most impressive reference volumes in the world."
Author: Hanya Pielichaty Publisher: Routledge ISBN: 1000412202 Category : Social Science Languages : en Pages : 106
Book Description
This book presents a cross-disciplinary examination of the lived experiences of girls and women football players using theoretical insights from sports studies, psychology, sociology and gender studies. It examines the concept of ‘the football self’ – your own, personal football identity that encapsulates the importance of football to our everyday lives – and what that can tell us about the complex relationships between sport, family, gender and identity. The book draws on in-depth ethnographic research involving players and family members, and offers important new insights into the everyday experiences of those girls and women who play. It breaks new ground in focusing on the significant relationships between player and family with a particular focus on parenting through football. The book brings to the fore key debates around gender identity, barriers to participation, cultural gaps and discrimination. The author also brings a personal perspective to bear, drawing on experience gained over 20 years as a player, adding an extra critical layer to her important empirical research. This is essential reading for all researchers and students with an interest in football, sport studies or issues around gender, inclusion or the family in sport, and fascinating reading for anybody generally curious about football.
Author: Mark Piekarz Publisher: Routledge ISBN: 1000326845 Category : Business & Economics Languages : en Pages : 250
Book Description
This essential textbook introduces the work of sport management and sport development from the perspective of the day-to-day operational challenges faced by managers and sport development officers. It addresses the practicalities of designing and delivering sport services safely, efficiently and effectively, for profit or in non-profit contexts. The book covers core topics such as time management, project management, customer care, developing partnerships, fundraising, crisis management and research. It adopts a problem-based learning approach, with a strong, practical focus on putting theory into practice, to illustrate good practice and to help the reader develop sound operational skills, knowledge and decision-making, underpinned by the principles of safety, effectiveness and efficiency. It features a range of diverse international case studies, covering different sports and operational management challenges, including global pandemics and terrorism. Connecting theories, ideas and scientific disciplines, the book helps managers approach operations management more creatively, combining both management and development work to show areas of difference and overlap. It also introduces systems theory and the principals of marginal gains or small wins, to help managers develop working cultures which can be utilised in all areas of management, encouraging a culture of learning, reflection and ethical action. Sport Operations Management and Development is designed for both practitioners and students working in sport management, development, coaching or aspects of sport science.
Author: Nathan Kalman-Lamb Publisher: UNC Press Books ISBN: 1469683474 Category : Sports & Recreation Languages : en Pages : 165
Book Description
In this book, Nathan Kalman-Lamb and Derek Silva offer an existential challenge to one of America's favorite pastimes: college football. Drawing on twenty-five in-depth interviews with former players from some of the country's most prominent college football teams, Kalman-Lamb and Silva explore how football is both predicated on a foundation of coercion and suffused with racialized harm and exploitation. Through the stories of those who lived it, the authors examine the ways in which college football must be understood as a site of harm, revealing how players are systematically denied the economic value they produce for universities and offered only a devalued education in return. By illuminating the plantation dynamics that make college football a particularly racialized form of exploitation, the book makes legible the forms of physical sacrifice that are required, the ultimate cost in health and well-being, and the coercion that drives players into the sport and compels them to endure such abusive conditions.
Author: Daniel Burdsey Publisher: Routledge ISBN: 100021009X Category : Social Science Languages : en Pages : 106
Book Description
Racism and English Football: For Club and Country analyses the contemporary manifestations, outcomes and implications of the fractious relationship between English professional football and race. Racism, we were told, had disappeared from English football. It was relegated to a distant past, and displaced onto other European countries. When its appearance could not be denied, it was said to have reappeared. This book reveals that this was not true. Racism did not go away and did not return. It was here all along. The book argues that racism is firmly embedded and historically rooted in the game’s structures, cultures and institutions, and operates as a form of systemic discrimination. It addresses the ways that racism has tainted English football, and the manner in which football has, in turn, influenced racial meanings and formations in wider society. Equally, it explores how football has facilitated forms of occupational multiculture, black player activism and progressive fan politics that resist divisive social phenomena and offer a degree of hope for an alternative future. Focusing on a diverse range of topics, in men’s and women’s football, at club and international level, Racism and English Football extends and expands our knowledge of how racism occurs and, critically, how it can be challenged. This is an essential read for scholars and students working on race, ethnicity, sport and popular culture, together with those interested in the social and organisational dynamics of English professional football more generally.
Author: Adam Karg
Author: Adam Karg
Author: Ryan Underwood
Author: Philip Harrison
Author: Simon Chadwick
Author: Robert N. Lussier
Author: Editors of Chase's
Author: Hanya Pielichaty
Author: Mark Piekarz
Author: Nathan Kalman-Lamb
Author: Daniel Burdsey