Author: Gabriel S. Lenz Publisher: University of Chicago Press ISBN: 0226472159 Category : Political Science Languages : en Pages : 341
Book Description
In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters, and episodes of economic boom and bust. Noting important shifts in voters’ knowledge and preferences as a result of these events, he finds that, while citizens do assess politicians based on their performance, their policy positions actually matter much less. Even when a policy issue becomes highly prominent, voters rarely shift their votes to the politician whose position best agrees with their own. In fact, Lenz shows, the reverse often takes place: citizens first pick a politician and then adopt that politician’s policy views. In other words, they follow the leader. Based on data drawn from multiple countries, Follow the Leader? is the most definitive treatment to date of when and why policy and performance matter at the voting booth, and it will break new ground in the debates about democracy.
Author: Kateryna Abrosymova Publisher: Kateryna Abrosymova ISBN: Category : Language Arts & Disciplines Languages : en Pages : 331
Book Description
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/
Author: Shannon Kubiak Primicerio Publisher: Bethany House Publishers ISBN: 9780764200915 Category : Young Adult Nonfiction Languages : en Pages : 0
Book Description
You've got to stand for something in a world that will fall for anything. Are you afraid to be different? How often do you follow everyone else just so they don't think you're weird or an outsider? What happens when you find yourself at the big end-of-the-year party and you're challenged to take a swig of beer or make out with the cute guy headed toward you? At what point do you walk away? A big part of being a Christian who leads is standing against something you know is wrong. You don't have to go with the flow all the time. To be a leader, you've got to be different. Your peers will observe you and the choices you make, and if you make that decision to go against the social order and stand up for what you believe in, others will notice. If other girls follow your example, there could be an incredible revolution across our generation. It takes only one to make a change. You can be a leader. Are you willing to be different? (Being a Girl Book 3)
Author: Frank Viscuso Publisher: Fire Engineering Books ISBN: 1593703082 Category : Business & Economics Languages : en Pages : 285
Book Description
In his new book Step Up and Lead, Frank Viscuso--author, speaker, and career deputy chief--shares the secrets of effective fire service leadership, introduces the traits and skills essential for successful fire service leaders, and discusses the importance of customer service. Designed to help you reach the top of your profession, this new book is considered must-read material for anyone who is ready to step up and lead!
Author: Patrick Kua Publisher: Createspace Independent Publishing Platform ISBN: 9781505817485 Category : Information technology Languages : en Pages : 0
Book Description
A book for Tech Leads, from Tech Leads. Discover how more than 35 Tech Leads find the delicate balance between the technical and non-technical worlds. Discover the challenges a Tech Lead faces and how to overcome them. You may be surprised by the lessons they have to share.
Author: Dave Holloway Publisher: Jolly Funnel Books ISBN: 1838117512 Category : Business & Economics Languages : en Pages : 254
Book Description
Cold calling is a rubbish form of business development. Like most traditional methods of lead generation, it does your business more harm than good.Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate. There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how. Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you’ll learn how to generate incredible leads without sacrificing your integrity. If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.
Author: James W. Obermayer Publisher: Thomson South-Western ISBN: 9780324205466 Category : Sales management Languages : en Pages : 0
Book Description
Are you looking for the solution to an on-going problem with sales leads? Packed with practical insight, MANAGING SALES LEADS: TURNING COLD PROSPECTS INTO HOT CUSTOMERS MANAGING SALES LEADS is a powerful, hands-on reference for every manager, from mid-level sales and marketing manager to senior level corporate executive, for virtually every size of company, as it shows how to get the most out of this crucial corporate investment.
Author: Dan Salva Publisher: ISBN: 9781732943209 Category : Languages : en Pages : 224
Book Description
Your organization has an incredible potential. The potential to make a difference in a life, a community, and even the world. And along the way, transform your success. This is the power of your Big Audacious Meaning.We are seeing a historical shift in how we all view our relationship with the organizations in our lives. We are no longer viewing ourselves as simply employees or consumers. There is a growing expectation that we be treated as collaborators. And, we want to know the difference our time and dollars make.As employees, we want to share in and help advance an employer's larger purpose. As customers, we want our purchases to not only buy us goods and services but to also help make a difference in the world. We are looking for organizations that understand that we want both our work and our spending to have more meaning. We are looking for organizations that embrace a larger purpose.In his book, Big Audacious Meaning - Unleashing Your Purpose-Driven Story, Dan Salva shows us how we got to where we are and the forces at play today that are making purpose one of the most exciting strategic opportunities an organization can embrace. The book examines how leading organizations are proving that we can bring together money and meaning. How purpose and profit are mutually catalytic - driving each to higher heights. In short, how we can do well by doing good.Beyond examining the opportunity, the book lays out a framework for clarifying your organization's Big Audacious Meaning. Additionally, it introduces the Thrust Story Framework - a proven method for bringing this purpose into the story of the organization - helping to transform everything.
Author: Jim Cymbala Publisher: Zondervan ISBN: 0310251540 Category : Reference Languages : en Pages : 226
Book Description
The sequel to Cymbala's best-selling Fresh Wind, Fresh Fire and Fresh Faith reveals what it means to be constantly transformed by the Holy Spirit. Dramatic stories from the Bible and the life of the Brooklyn Tabernacle fill each page. This softcover edition includes a study guide.
Author: Gabriel S. Lenz
Author: Dan McDade
Author: Kateryna Abrosymova
Author: Shannon Kubiak Primicerio
Author: Frank Viscuso
Author: Patrick Kua
Author: Dave Holloway
Author: James W. Obermayer
Author: Dan Salva
Author: Jim Cymbala