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Author: Kai D. Wright Publisher: John Wiley & Sons ISBN: 1119600499 Category : Business & Economics Languages : en Pages : 310
Book Description
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Author: Kai D. Wright Publisher: John Wiley & Sons ISBN: 1119600499 Category : Business & Economics Languages : en Pages : 310
Book Description
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Author: D. David Croot Publisher: 4QProductions ISBN: Category : Fiction Languages : en Pages : 194
Book Description
What happens when your mother dies, you cannot relate to your kids and your wife is just the first lady to wave her pearly puppy dog eyes at you? You do as Dennis does! Romance and life begins when you disregard all that has gone on before. Written with the wit of Kurt Vonnegut, the heart of Knut Hamsun and Carson McCullers combined. Truly a modern incarnation of that blunted reality seeker Charles Bukowski. This is the romantic slice of life you all seek! Follow the feeling! ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Can you start again in the middle of middle age? "Course you fucking can" says Dennis as he leaves his wife, his job and his kids behind for a world anew. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- D. David Croot has been writing on and off (pretty much continually) for nineteen hundred years. He is no preternatural creature, no real special abilities or heightened desires to speak of, but he’s put in his four-trillion hours and it’s all for you my sweaty precious and sublimely beautiful creatures.
Author: Kai D. Wright Publisher: John Wiley & Sons ISBN: 1119600537 Category : Business & Economics Languages : en Pages : 304
Book Description
Elevate your brand, rise above the crowd, and build tribe In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel.
Author: T. N. Williams Publisher: Urban Christian ISBN: 9781601628053 Category : African American families Languages : en Pages : 0
Book Description
As a husband and wife battle over individual ideals and find their love for each other tested, it will take a great influence from God to halt a pending tragedy.
Author: Christof Koch Publisher: MIT Press ISBN: 0262042819 Category : Science Languages : en Pages : 277
Book Description
A thought-provoking argument that consciousness—more widespread than previously assumed—is the feeling of being alive, not a type of computation or a clever hack In The Feeling of Life Itself, Christof Koch offers a straightforward definition of consciousness as any subjective experience, from the most mundane to the most exalted—the feeling of being alive. Psychologists study which cognitive operations underpin a given conscious perception. Neuroscientists track the neural correlates of consciousness in the brain, the organ of the mind. But why the brain and not, say, the liver? How can the brain—three pounds of highly excitable matter, a piece of furniture in the universe, subject to the same laws of physics as any other piece—give rise to subjective experience? Koch argues that what is needed to answer these questions is a quantitative theory that starts with experience and proceeds to the brain. In The Feeling of Life Itself, Koch outlines such a theory, based on integrated information. Koch describes how the theory explains many facts about the neurology of consciousness and how it has been used to build a clinically useful consciousness meter. The theory predicts that many, and perhaps all, animals experience the sights and sounds of life; consciousness is much more widespread than conventionally assumed. Contrary to received wisdom, however, Koch argues that programmable computers will not have consciousness. Even a perfect software model of the brain is not conscious. Its simulation is fake consciousness. Consciousness is not a special type of computation—it is not a clever hack. Consciousness is about being.
Author: Bob Raczka Publisher: Carolrhoda Books ® ISBN: 1512432768 Category : Juvenile Fiction Languages : en Pages : 40
Book Description
Niko loves to draw his world: the ring-a-ling of the ice cream truck, the warmth of sun on his face. But no one appreciates his art. Until one day, Niko meets Iris . . . This imaginative and tender story explores the creative process, abstract art, friendship, and the universal desire to feel understood. A Junior Library Guild selection, Charlotte Zolotow Honor Book, Children's Book Committee at Bank Street College Best Children's Book of the Year, Chicago Public Library Best of the Best Books, Cooperative Children's Book Center Choice, Midwest Connections Pick, NCTE Notable Children's Book in the Language Arts, and New York Public Library Best Book for Kids
Author: Neville Goddard Publisher: ببلومانيا للنشر والتوزيع ISBN: Category : Business & Economics Languages : en Pages : 64
Book Description
The central premise of the book revolves around the idea that our predominant feelings and emotions shape our reality. Goddard argues that the key to manifesting our desires lies not only in visualizing them but also in feeling as though they have already been realized. Goddard emphasizes the importance of assuming the feeling of the wish fulfilled, meaning that individuals should immerse themselves emotionally in the experience of having already achieved their desires. He asserts that this emotional state, when sustained consistently, impresses upon the subconscious mind and sets in motion the forces necessary to bring those desires into physical reality. Furthermore, Goddard discusses the concept of mental imagery and its power to create and shape our experiences. He suggests that individuals should use their imagination to create vivid mental scenes that evoke the desired feelings, thereby attracting corresponding circumstances and events. "Feeling Is The Secret" serves as a practical guide for harnessing the creative power of the mind to transform one's life. It encourages readers to cultivate a sense of inner conviction and emotional congruence with their desires, ultimately leading to the manifestation of their dreams and aspirations.
Author: Alexandra Penfold Publisher: Knopf Books for Young Readers ISBN: 0525579745 Category : Juvenile Fiction Languages : en Pages : 41
Book Description
The newest picture book from the creators of All Are Welcome to help children navigate BIG FEELINGS! In their bestselling picture book All Are Welcome, Alexandra Penfold and Suzanne Kaufman celebrate kindness, inclusivity, and diversity. Now with Big Feelings, they help children navigate the emotional challenges they face in their daily lives. What should we do when things don't go to plan? We may feel mad, frustrated, or overwhelmed, but by talking it through, compromising, and seeing another point of view, we can start fresh, begin anew.
Author: Antonio R. Damasio Publisher: Houghton Mifflin Harcourt ISBN: 9780156010757 Category : Medical Languages : en Pages : 404
Book Description
The publication of this book is an event in the making. All over the world scientists, psychologists, and philosophers are waiting to read Antonio Damasio's new theory of the nature of consciousness and the construction of the self. A renowned and revered scientist and clinician, Damasio has spent decades following amnesiacs down hospital corridors, waiting for comatose patients to awaken, and devising ingenious research using PET scans to piece together the great puzzle of consciousness. In his bestselling Descartes' Error, Damasio revealed the critical importance of emotion in the making of reason. Building on this foundation, he now shows how consciousness is created. Consciousness is the feeling of what happens-our mind noticing the body's reaction to the world and responding to that experience. Without our bodies there can be no consciousness, which is at heart a mechanism for survival that engages body, emotion, and mind in the glorious spiral of human life. A hymn to the possibilities of human existence, a magnificent work of ingenious science, a gorgeously written book, The Feeling of What Happens is already being hailed as a classic.
Author: Kai D. Wright
Author: Kai D. Wright
Author: Lisa West
Author: D. David Croot
Author: Kai D. Wright
Author: T. N. Williams
Author: Christof Koch
Author: Bob Raczka
Author: Neville Goddard
Author: Alexandra Penfold
Author: Antonio R. Damasio