Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Focus Groups PDF full book. Access full book title Focus Groups by Christine S. Davis. Download full books in PDF and EPUB format.
Author: Christine S. Davis Publisher: Taylor & Francis ISBN: 1315298503 Category : Business & Economics Languages : en Pages : 148
Book Description
References -- Chapter 8: Taking It to the Next Level -- Focus Groups as a Feminist or Critical Method -- Interactive Focus Groups -- Leaderless Discussion Groups -- Focus Groups as Delphi Method -- Focus Groups in CBPR (Community-Based Participatory Research) -- Mini-Groups -- Larger Groups ("Town Forums") -- Preexisting or Bona Fide Groups -- Multiple or Ongoing Group Sessions -- Different Settings (Living Room vs. Conference Style) -- Focus Groups as Part of Multiple or Mixed Methods Research -- Summary -- References -- Index
Author: Christine S. Davis Publisher: Taylor & Francis ISBN: 1315298503 Category : Business & Economics Languages : en Pages : 148
Book Description
References -- Chapter 8: Taking It to the Next Level -- Focus Groups as a Feminist or Critical Method -- Interactive Focus Groups -- Leaderless Discussion Groups -- Focus Groups as Delphi Method -- Focus Groups in CBPR (Community-Based Participatory Research) -- Mini-Groups -- Larger Groups ("Town Forums") -- Preexisting or Bona Fide Groups -- Multiple or Ongoing Group Sessions -- Different Settings (Living Room vs. Conference Style) -- Focus Groups as Part of Multiple or Mixed Methods Research -- Summary -- References -- Index
Author: Christine S. Davis Publisher: Routledge ISBN: 1315298473 Category : Business & Economics Languages : en Pages : 147
Book Description
Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline’s rich scholarship in group communication and discourse analysis. This book will teach readers how to a. understand the nature of focus group research procedures from a communication point of view; b. understand how to translate RQs into a focus group protocol; c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group; d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation; e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups; f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and g. understand how to write focus group findings.
Author: Caroline J. Oates Publisher: SAGE ISBN: 152641614X Category : Social Science Languages : en Pages : 105
Book Description
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Author: Edward F. Fern Publisher: SAGE ISBN: 9780761912491 Category : Reference Languages : en Pages : 268
Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author: Jenny Kitzinger Publisher: SAGE ISBN: 9780761955689 Category : Social Science Languages : en Pages : 244
Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author: Thomas L Greenbaum Publisher: SAGE ISBN: 9780761912538 Category : Social Science Languages : en Pages : 284
Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Thomas L Greenbaum Publisher: SAGE Publications ISBN: 1506339670 Category : Social Science Languages : en Pages : 284
Book Description
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting. With more than 20 years of experience in focus group research, Tom Greenbaum shows the reader in this essential guide how to maximize the effectiveness of focus groups in thorough discussions of moderators and their techniques, escalating costs, facilities, and careers. This book is essential for professionals and scholars interested in marketing and marketing research.
Author: Holly Edmunds Publisher: McGraw Hill Professional ISBN: 0071394532 Category : Business & Economics Languages : en Pages : 290
Book Description
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Author: Christine S. Davis
Author: Christine S. Davis
Author: Christine S. Davis
Author: Canada. Communications Canada. Program Evaluation Division
Author: Caroline J. Oates
Author: Edward F. Fern
Author: Jenny Kitzinger
Author: Thomas L Greenbaum
Author: Gloria E. Bader
Author: Thomas L Greenbaum
Author: Holly Edmunds