Author: Publisher:
ISBN:
Category : Mathematics
Languages : en
Pages : 1120
Book Description
Innovations in Magazine Publishing
Author: Simon DasPublisher: Routledge
ISBN: 1000367738
Category : Biography & Autobiography
Languages : en
Pages : 182
Book Description
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
ENC Focus
Author: Innovative Curriculum Materials
Author: The Reality of Change
Author: CORDIS Focus
Author: Driving Growth Through Innovation
Author: Robert B. TuckerPublisher: Berrett-Koehler Publishers
ISBN: 1609944364
Category : Business & Economics
Languages : en
Pages : 238
Book Description
You’ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world’s leading toothpaste brand. Learn how Citigroup, the world’s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Creating Innovative Products and Services
Author: Gijs van WulfenPublisher: Routledge
ISBN: 1317158504
Category : Business & Economics
Languages : en
Pages : 291
Book Description
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: ¢ Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; ¢ Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; ¢ Develop twelve new promising innovative product or service concepts; ¢ Check the concepts in qualitative research among potential clients and improve them; ¢ Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.
The Focus Fix
Author: Chris GriffithsPublisher: Kogan Page Publishers
ISBN: 1398616117
Category : Self-Help
Languages : en
Pages : 260
Book Description
With focus and a clear mind, we can achieve almost anything. But we are constantly subjected to a deluge of distractions, from endless notification pings to anxiety and self-doubt. The Focus Fix explores how you can reset your mindset in order to reclaim your focus and achieve incredible results. In this fascinating book, leading creativity expert Chris Griffiths and journalist Caragh Medlicott unearth scientific studies and inspiring case studies to offer practical and proven techniques that will allow you to dispel distractions and maintain your focus. This book also uncovers the numerous benefits of sustained focus: you can achieve more by doing less, improve your mental wellbeing and boost your creativity. Don't get distracted - maximize your potential and discover the antidote to burnout with The Focus Fix.
Digital Economy
Author: Harbhajan S. KehalPublisher: IGI Global
ISBN: 9781591403630
Category : Computers
Languages : en
Pages : 432
Book Description
Annotation Digital Economy provides information about the socioeconomic aspects of the digital economy. This set of eighteen essays covers the effects of digital economy on business transactions, technology and culture, as well as on education. It also covers various aspects of global production, trade, and investment and the effects of the Internet.
Driving Growth Through Innovation (Volume 2 of 2) (EasyRead Super Large 24pt Edition)
Author: Publisher: ReadHowYouWant.com
ISBN: 1442963913
Category :
Languages : en
Pages : 386
Book Description