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Author: Felipe Korzenny Publisher: Routledge ISBN: 0750679034 Category : Business & Economics Languages : en Pages : 351
Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: Felipe Korzenny Publisher: Taylor & Francis ISBN: 1040112188 Category : Business & Economics Languages : en Pages : 566
Book Description
Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts, and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments. Written by leaders in the field of Hispanic marketing, this book uses theories of culture, acculturation, and social identification, among others, to explain Hispanic consumer reactions to products and advertising. It explores cross-cultural values and issues associated with branding, language, and acculturation, and provides the consumer insights required to understand, plan for, and respond to differences between Hispanic and non-Hispanic markets and across segmentation. Each chapter includes real-life case studies and distills the key implications for marketers, to ensure students grasp the essential concepts. This fourth edition includes: the introduction of marketing theories that have developed through studies on new and current topics in Hispanic consumer behavior; new topics such as bilingualism, artificial intelligence, cause-related marketing, boycotting behavior, and influencer marketing; 28 all-new case studies; updated figures and tables, including examples of advertisements and conceptual models; and instructor material, including an instructor manual, slide pack, and a test bank. This is important reading for undergraduate and postgraduate students studying Hispanic marketing and consumer behaviour specifically, as well as those interested in cross-cultural consumer behaviour and multicultural marketing. Support materials for this book are available at www.routledge.com/9781032137742.
Author: Joyce L. Epstein Publisher: Corwin Press ISBN: 1483320014 Category : Education Languages : en Pages : 508
Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Author: Fred D. Gray Publisher: NewSouth Books ISBN: 1588382869 Category : Biography & Autobiography Languages : en Pages : 450
Book Description
"Lawyer for Rosa Parks, Martin Luther King, Jr., the Montgomery bus boycott, the Tuskegee syphilis study, the desegregation of Alabama schools and the Selma march, and founder of the Tuskegee human and civil rights multicultural center."
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309459575 Category : Medical Languages : en Pages : 483
Book Description
Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.
Author: Great Britain. Parliament. House of Lords Publisher: ISBN: 9780108395550 Category : Languages : en Pages : 28
Book Description
The Bill will implement the changes in the law of England and Wales recommended in the report by the Law Commission and the Scottish Law Commission, Trustee's Powers and Duties, 1999. The principal change will be the creation of a new wider statutory power of investment to replace the present limited power under the Trustee Investment Act 1961. A range of new powers to appoint agents, nominees and custodians; to insure trust property; and to pay professional trustees, are intended to facilitate the better administration of trusts and to enable trustees to take full advantage of the wider investment opportunities now open to them, whilst protecting the interests of beneficiaries against abuse. As under the present law, the new powers will only apply to the extent that the trust instrument permits.
Author: David W. Blackwell Publisher: John Wiley & Sons ISBN: 0470000104 Category : Business & Economics Languages : en Pages : 516
Book Description
Throughout this concise, accessible book, readers will quickly learn the fundamental concepts of managerial finance while discovering how things really work. The material is explained using an intuitive theoretical context, providing them with a richer understanding of the material and better insights into solving problems. Finance concepts are covered in a common sense manner and the use of mathematical jargon is minimized. The unifying theme for the book is the concept of valuation since it is the most fundamental concept in finance. The authors define and discuss value in terms of net present value (NPV).
Author: United States. Congress Publisher: ISBN: Category : Law Languages : en Pages : 1356
Book Description
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author: Allen Holub Publisher: Apress ISBN: 1430207256 Category : Computers Languages : en Pages : 426
Book Description
* Allen Holub is a highly regarded instructor for the University of California, Berkeley, Extension. He has taught since 1982 on various topics, including Object-Oriented Analysis and Design, Java, C++, C. Holub will use this book in his Berkeley Extension classes. * Holub is a regular presenter at the Software Development conferences and is Contributing Editor for the online magazine JavaWorld, for whom he writes the Java Toolbox. He also wrote the OO Design Process column for IBM DeveloperWorks. * This book is not time-sensitive. It is an extremely well-thought out approach to learning design patterns, with Java as the example platform, but the concepts presented are not limited to just Java programmers. This is a complement to the Addison-Wesley seminal "Design Patterns" book by the "Gang of Four".
Author: Terry Mizrahi Publisher: Oxford University Press ISBN: Category : Political Science Languages : en Pages : 584
Book Description
new, completely updated, revised and expanded 20th edition of this essential work coming February 2008 -- Order now and take advantage of our special prepublication price Oxford University Press and The National Association of Social Workers are proud to announce that a new, completely updated, revised and expanded 20th edition of this essential work will publish in February 2008. The 400 articles this 4-volume set cover all aspects of social work from practice and interventions, social environments, social conditions and challenges, to social policy and history. This new edition of the Encylcopedia includes coverage of areas that have come to the fore since the 1995 publication of the 19th edition, including demographic changes from immigration, technology, the implications of managed care, faith-based assistance, evidence-based practice, gerontology, and trauma and disaster. Each thoughtful article is written and signed by a top academic or social work practitioner and includes a bibliography for further reading. For even further ease of use, all volumes are fully cross-referenced and includes a complete Index. This convenient and authoritative core reference work is an essential tool for fact-finding, studying for licensing exams, supplementing course work, initiating literature searches, and supporting practice decisions. The Encyclopedia presents an in-depth look at the ever-changing field of social work. The foundation of any social work collection, the Encyclopedia will be a treasured addition to the library of practitioner, scholar, and student alike.
Author: Felipe Korzenny
Author: Felipe Korzenny
Author: 
Author: Joyce L. Epstein
Author: Fred D. Gray
Author: National Academies of Sciences, Engineering, and Medicine![Trustee Bill [H.L.] PDF](https://books.google.com/books/content/images/frontcover/tA_RzQEACAAJ?fife=w80-h100)
Author: Great Britain. Parliament. House of Lords
Author: David W. Blackwell
Author: United States. Congress
Author: Allen Holub
Author: Terry Mizrahi