Author: Richard Malcolm Sano Wilson
Publisher:
ISBN: 9780333257418
Category : Human engineering
Languages : en
Pages : 543

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Book Description

Author: Richard M. S. Wilson
Publisher:
ISBN: 9781349043491
Category :
Languages : en
Pages :

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Book Description

Author: David W. Stewart
Publisher: Springer
ISBN: 303015565X
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Author: Matthys Daniel Johannes Greeff
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 542

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Book Description

Author: Frank Homer Mossman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 200

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Book Description

Author: Dinçer, Hasan
Publisher: IGI Global
ISBN: 1799825604
Category : Business & Economics
Languages : en
Pages : 646

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Book Description
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Author: David Shipley
Publisher:
ISBN:
Category :
Languages : en
Pages : 266

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Book Description

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 100

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Book Description

Author: Robin Roslender
Publisher: Routledge
ISBN: 113574324X
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.

Author: V. Kumar
Publisher: Emerald Group Publishing
ISBN: 1838675655
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.