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Contemporary Business

Contemporary Business PDF Author: David L. Kurtz
Publisher:
ISBN: 9781119443452
Category : Business
Languages : en
Pages : 638

Book Description

Contemporary Business

Contemporary Business PDF Author: Louis E. Boone
Publisher: Wiley
ISBN: 9781119539599
Category :
Languages : en
Pages : 656

Book Description
Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.

Calculus

Calculus PDF Author: Deborah Hughes-Hallett
Publisher: Wiley
ISBN: 9780471164432
Category : Mathematics
Languages : en
Pages : 0

Book Description
A revision of the best selling innovative Calculus text on the market. Functions are presented graphically, numerically, algebraically, and verbally to give readers the benefit of alternate interpretations. The text is problem driven with exceptional exercises based on real world applications from engineering, physics, life sciences, and economics. Revised edition features new sections on limits and continuity, limits, l'Hopital's Rule, and relative growth rates, and hyperbolic functions.

Geography

Geography PDF Author: H. J. de Blij
Publisher:
ISBN: 9780471239826
Category :
Languages : en
Pages : 1028

Book Description

Contemporary Business

Contemporary Business PDF Author: David L. Kurtz
Publisher:
ISBN: 9781119590804
Category :
Languages : en
Pages :

Book Description

Hospitality Financial Accounting

Hospitality Financial Accounting PDF Author: Jerry J. Weygandt
Publisher: John Wiley and Sons
ISBN: 0470083603
Category : Business & Economics
Languages : en
Pages : 550

Book Description
As the hospitality field continues to grow and diversify, today’s hospitality professionals need to understand financial accounting at a higher level than ever before. Written by some of the most respected authors in accounting, Hospitality Financial Accounting, Second Edition gives a complete introduction to financial accounting principles and demonstrates how to apply them to all facets of the hospitality industry. Updated with the latest developments in the accounting and hospitality fields,Hospitality Financial Accounting, Second Edition covers the basics of financial accounting first and then shows hospitality students how to analyze financial statements and deal with the daily issues they will face on the job.

Kieso Intermediate Accounting

Kieso Intermediate Accounting PDF Author: Donald E Kieso, Ph.D., CPA
Publisher: John Wiley & Sons
ISBN: 9780471532675
Category :
Languages : en
Pages :

Book Description

Intermediate Accounting, 17e Rockford Practice Set

Intermediate Accounting, 17e Rockford Practice Set PDF Author: Donald E. Kieso
Publisher: John Wiley & Sons
ISBN: 1119621135
Category : Business & Economics
Languages : en
Pages : 144

Book Description
This is the Rockford Practice Set to accompany Intermediate Accounting, 17th Edition. Intermediate Accounting, 17th Edition is written by industry thought leaders, Kieso, Weygandt, and Warfield and is developed around one simple proposition: create great accountants. Upholding industry standards, this edition incorporates new data analytics content and up-to-date coverage of leases, revenue recognition, financial instruments, and US GAAP & IFRS. While maintaining its reputation for accuracy, comprehensiveness, and accessibility, Intermediate Accounting drives results by helping students build professional competencies through reliable problem material.

Managerial Accounting

Managerial Accounting PDF Author: Jerry J. Weygandt
Publisher:
ISBN: 9781118196687
Category :
Languages : en
Pages : 672

Book Description

Brand Gender

Brand Gender PDF Author: Theo Lieven
Publisher: Springer
ISBN: 3319602195
Category : Business & Economics
Languages : en
Pages : 276

Book Description
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Advertising and the Business of Brands

Advertising and the Business of Brands PDF Author: Bruce Bendinger
Publisher: Routledge
ISBN: 9781887229388
Category : Advertising
Languages : en
Pages : 0

Book Description
Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.
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