Author: Christopher Mark O'BrienPublisher: New Society Publishers
ISBN: 1550924966
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Fermenting Revolution delivers an empowering message about how individuals can change the world through the simple act of having a beer. It is also the first book to view all of the important trends in human history as fundamentally revolving around beer. Globalization pitches the corporate worldview that is essentially selfish, rewarding the few while demeaning the many and devastating nature, against the sustainability movement that calls for cooperation, the protection and celebration of nature and the nurturing of equitable communities. Beer exemplifies the struggle. This book: Traces the path of brewing from a women-led, home-based craft to corporate industry; Describes how craft breweries and home-brewing are forging stronger communities; Explains how corporate mega-breweries are saving the world by pioneering industrial ecology; and Profiles the most inspiring and radical breweries, brewers and beer drinkers that are making the world a better place to live. The return to beer as a way of life is communal, convivial, democratic, healthful, and natural. The American beer renaissance champions ecologically sustainable production, and is helping to create thriving community places. After reading Fermenting Revolution, mere beer drinkers will become "beer activists," ready to fight corporate-rule by simply meeting their neighbors for a pint at the local brewpub -- saving the world one beer at a time.