Author: Donald C. BaconPublisher:
ISBN:
Category :
Languages : en
Pages : 606
Book Description
The Encyclopedia of the United States Congress
Author: Donald C. BaconLaunch! Advertising and Promotion in Real Time
Author: Michael SolomonPublisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Taking Your Talent to the Web
Author: Jeffrey ZeldmanPublisher: New Riders Publishing
ISBN: 9780735710733
Category : Computers
Languages : en
Pages : 100
Book Description
This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.
Making Economic Sense
Author: Murray Newton RothbardPublisher: Ludwig von Mises Institute
ISBN: 1610164016
Category : Economics
Languages : en
Pages : 536
Book Description
INVESTIGATION of COMPETITION in DIGITAL MARKETS
Author: United States House of RepresentativesPublisher:
ISBN:
Category :
Languages : en
Pages : 450
Book Description
Jerrold Nadler, Chairman, Committee on the Judiciary David N. Cicilline, Chairman, Subcommittee on Antitrust, Commercial and Administrative LawIn June 2019 the Committee on the Judiciary initiated a bipartisan investigation into the state of competition online, spearheaded by the Subcommittee on Antitrust, Commercial and Administrative Law. As part of a top-to -bottom review of the market, the Subcommittee examined the dominance of Amazon, Apple, Facebook, and Google, and their business practices to determine how their power affects our economy and our democracy. Additionally, the Subcommittee performed a review of existing antitrust laws, competition policies, and current enforcement levels to assess whether they are adequate to market power and anticompetitive conduct in digital markets. Over the course of our investigation, we collected extensive evidence from these companies aswell as from third parties - totaling nearly 1.3 million documents . We held seven hearings to review the effects of market power online including on the free and diverse press, innovation, and privacy and a final hearing to examine potential solutions to concerns identified during the investigation and to inform this Report's recommendations .
The United Nation's Convention on the Law of the Sea (Treaty Doc. 103-39)
Author: United States. Congress. Senate. Committee on Foreign RelationsPublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 268
Book Description
The Law of the Sea Convention
Author: Myron H. NordquistPublisher: Martinus Nijhoff Publishers
ISBN: 900420136X
Category : Law
Languages : en
Pages : 599
Book Description
This text provides valuable insight into a number of contemporary and pressing issues concerning the world's oceans and their management.
The Indigenous World 2010
Author: International Work Group for Indigenous AffairsPublisher: International Work Group for Indigenous Affairs
ISBN: 9788791563751
Category : Indigenous peoples
Languages : en
Pages : 0
Book Description
"This yearbook contains a comprehensive update on the current situation of indigenous peoples and their human rights, and provides an overview of the most important developments in international and regional processes during 2009. 72 indigenous and non-indigenous scholars and activists provide their insight and knowledge to the book with: region and country reports covering most of the indigenous world [and] updated information on international and regional processes relating to indigenous peoples."--Back cover
The National Emergencies Act (Public Law 94-412)
Author: United States. Congress. Senate. Committee on Government OperationsPublisher:
ISBN:
Category : Executive power
Languages : en
Pages : 378
Book Description
Health Policy
Author: Demetrius J. PorchePublisher: Jones & Bartlett Learning
ISBN: 128413038X
Category : Law
Languages : en
Pages : 439
Book Description
Nurses have the unique opportunity to contribute to setting health policy agendas at the local, institutional, and national levels. Health Policy: Application for Nurses and Other Healthcare Professionals, Second Edition provides nursing students with foundational information about the governance structures in the United States and processes that influence policymaking. Students can use this text to gain civic competence and understand how they can impact processes of governance, including healthcare policy. The Second Edition employs a streamlined format without excessive explanatory text. Topics include the structure of the U.S. government, political theory and practice, policy formulation and evaluation, public health laws, and ethical perspectives. Ideal for both students and professionals, it fills the need for a textbook about policymaking and political strategies for those pursuing a career in the field of nursing or other health professions. The Second Edition features new chapters on: Healthcare systems, Global, international, and planetary health policy, Evidence-informed policymaking, Board governance and policy leadership, Institutional and organizational/association policy, A new appendix on executive department functions.