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Author: Mary Gehlhar Publisher: Barrons Educational Services ISBN: 150626560X Category : Business & Economics Languages : en Pages : 289
Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Author: Mary Gehlhar Publisher: Barrons Educational Services ISBN: 150626560X Category : Business & Economics Languages : en Pages : 289
Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Author: Mary Gehlhar Publisher: Kaplan Publishing ISBN: 9781427797100 Category : Business & Economics Languages : en Pages : 304
Book Description
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
Author: Fashionary Publisher: Fashionary ISBN: 9789887711025 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
This fun volume from fashion experts Fashionary tracks the rise to fame of the most influential designers in fashion. This visual book walks you through the stories of the world's greatest designers, across the decades. Explore each of the legend's life choices, learn how they adapted to trends and adversities, and discover how the fashion industry has changed over the years. Filled with timelines and fascinating graphics that place each fashion designer on the world stage. This volume shares appraisals of 50 of the most important fashion designers and their iconic status. Alongside star designers such as Coco Chanel, Karl Lagerfeld, Cristóbal Balenciaga, and the most influential fashion designers in the fashion industry, it is filled with historical information about the brands and biographies. A special treat for anyone who loves fashion. Fashion Legends included: Coco Chanel, Cristóbal Balenciaga, Christian Dior , Pierre Balmain, Emilio Pucci , Pierre Cardin , Hubert de Givenchy , Mary Quant , Sonia Rykiel , Valentino Garavani, Oscar de la Renta , Karl Lagerfeld , Giorgio Armani , Azzedine Alaïa, Yves Saint Laurent , Issey Miyake , Kenzo Takada, Ralph Lauren, Roberto Cavalli , Vivienne Westwood , Rei Kawakubo , Calvin Klein , Yohji Yamamoto , Jil Sander , Paul Smith , Gianni Versace , Diane Von Fürstenberg, Donna Karan , Miuccia Prada , Franco Moshino , Tommy Hilger , Jean Paul Gaultier , Helmut Lang , Martin Margiela, Dries Van Noten, Domenico Dolce & Stefano Gabbana, Micheal Kors , Ann Demeulemeester , John Galliano , Alber Elbaz , Tom Ford , Marc Jacobs , Thom Browne , Raf Simons , Hedi Slimane , Alexander Mcqueen , Hussein Chalayan , Nicolas Ghesquière, Stella McCartney, Riccardo Tisci
Author: Nancy Moser Publisher: Barbour Publishing ISBN: 1944836616 Category : Fiction Languages : en Pages : 56
Book Description
"The slogan of the store—“unruffled, unveiled, unstoppable women”—is a perfect descriptor for the tenacious religious feminists who here pursue the American Dream. " -Publishers Weekly The American Dream thrives in 1912 New York City Annie Wood, the housemaid-turned-pattern designer in The Pattern Artist, jumps at the chance to design her own clothing line when a wealthy New York couple offers to finance her endeavor. Joining the project is Annie’s new husband, Sean Culver, her best friend at Butterick, Maude Nascato, and a mother figure, Edna Holmquist. Annie and her colleagues give up their careers, risking everything to follow a shared passion: clothes that are both fashionable and functional for modern, busy women in 1912. Personal and financial setbacks test old relationships and new romances while threatening to keep the business from ever selling a single dress. No one said it would be easy. But the promise of the American Dream holds a deep hope for those who work hard, trust God, and never give up.
Author: Ana Cristina Broega Publisher: Springer Nature ISBN: 3031167732 Category : Technology & Engineering Languages : en Pages : 801
Book Description
This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.
Author: Michael R. Solomon Publisher: SAGE ISBN: 1529765404 Category : Business & Economics Languages : en Pages : 517
Book Description
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Author: Janice Greenberg Ellinwood Publisher: ISBN: 1501359495 Category : Fashion design Languages : en Pages : 0
Book Description
This book focuses on the phases of the design process, as well as the elements and principles of design, and how it is applied to fashion.
Author: Hasan Kadir Yılmaztekin Publisher: Taylor & Francis ISBN: 1000818799 Category : Law Languages : en Pages : 203
Book Description
Artificial intelligence (AI) now infiltrates our culture. After a couple of difficult winters, AI today is a word on everybody’s lips, and it attracts everyone’s attention regardless of whether they are experts or not. From Apple’s Siri to Amazon’s Alexa, Tesla’s auto-driving cars to facial recognition systems in CCTV cameras, Netflix’s film offering services to Google’s search engine, we live in a world of AI goods. The advent of AI-powered technologies increasingly affects people’s lives across the globe. As a tool for productivity and cost-efficiency, AI also shapes our economy and welfare. AI-generated designs and works are becoming more popular. Today, AI technologies can generate several intellectual creations. Fashion is one of the industries that AI can profoundly impact. AI tools and devices are currently being used in the fashion industry to create fashion models, fabric and jewellery designs, and clothing. When we talk about AI-generated designs, we instead focus on the fruits of innovation – more best-selling apparels, more fashionable designs and more fulfilment of customer expectations – without paying heed to who the designer is. Designers invest a lot of talent, time and finances into designing and creating each article of clothing and accessory before they release their work to the public. Pattern drafting is the first and most important step in dressmaking. Designers typically start with a general sketch on paper; add styles, elements and colours; revise and refine everything; and finally deliver their design to dressmakers. AI accelerates this time-consuming and labour-intensive process. Yet the full legal consequences of AI in fashion industry are often forgotten. An AI device’s ability to generate fashion designs raises the question of who will own intellectual property rights over the fashion designs. Will it be the fashion designer who hires or contracts with the AI programmer? Will it be the programmer? Will it be the AI itself? Or will it be a joint work of humans and computers? And who will be liable for infringement deriving from use of third-party material in AI-generated fashion designs? This book explores answers to these questions within the framework of EU design and copyright laws. It also crafts a solution proposal based on a three-step test and model norms, which could be used to unleash the authors, rights holders and infringers around AI-generated fashion designs.
Author: Victoria Hunter Publisher: Hunter Publishing Corporation ISBN: 9780979445316 Category : Fashion design Languages : en Pages : 0
Book Description
A one-step, HOW-TO, resource for introductory Fashion Design study. Provides the fundamentals required to quickly grasp the skills for success in a highly competitive industry. Packed with vital information, tips, templates, tools, techniques, inspiration and over 600 illustrations and images. Includes CD-ROM with design templates.
Author: Mary Gehlhar
Author: Mary Gehlhar
Author: Mary Gehlhar
Author: Fashionary
Author: ELAINE. STONE
Author: Nancy Moser
Author: Ana Cristina Broega
Author: Michael R. Solomon
Author: Janice Greenberg Ellinwood
Author: Hasan Kadir Yılmaztekin
Author: Victoria Hunter