Author: Shaoming Zou Publisher: Business Expert Press ISBN: 1606490095 Category : Business & Economics Languages : en Pages : 372
Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author: Nigel Piercy Publisher: ISBN: 9781315764344 Category : Business & Economics Languages : en Pages : 0
Book Description
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Author: Jason Katzman Publisher: Skyhorse Publishing Inc. ISBN: 1616081112 Category : Business & Economics Languages : en Pages : 397
Book Description
Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Author: Frank Lavin Publisher: John Wiley & Sons ISBN: 0470828196 Category : Business & Economics Languages : en Pages : 160
Book Description
Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Author: Michael E. Porter Publisher: Simon & Schuster ISBN: 9780684005775 Category : Medical Languages : en Pages : 396
Book Description
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Author: Vittorio Corbo Publisher: Routledge ISBN: 0429711344 Category : Social Science Languages : en Pages : 357
Book Description
This book originated with a conference that we held at Pontificia Universidad Cat61ica de Chile in late 1981. When we organized the conference, our focus was to provide policymakers and entrepreneurs with a summary of the experiences and lessons of countries that have pursued policies geared to export-led growth. After the conference we decided that the papers would be useful to a much wider audience and should be prepared for publication. The revised papers are contained in this volume.
Author: Hugo Meijer Publisher: Oxford University Press ISBN: 0190613955 Category : Political Science Languages : en Pages : 413
Book Description
In light of the intertwining logics of military competition and economic interdependence at play in US-China relations, Trading with the Enemy examines how the United States has balanced its potentially conflicting national security and economic interests in its relationship with the People's Republic of China (PRC). To do so, Hugo Meijer investigates a strategically sensitive yet under-explored facet of US-China relations: the making of American export control policy on military-related technology transfers to China since 1979. Trading with the Enemy is the first monograph on this dimension of the US-China relationship in the post-Cold War. Based on 199 interviews, declassified documents, and diplomatic cables leaked by Wikileaks, two major findings emerge from this book. First, the US is no longer able to apply a strategy of military/technology containment of China in the same way it did with the Soviet Union during the Cold War. This is because of the erosion of its capacity to restrict the transfer of military-related technology to the PRC. Secondly, a growing number of actors in Washington have reassessed the nexus between national security and economic interests at stake in the US-China relationship - by moving beyond the Cold War trade-off between the two - in order to maintain American military preeminence vis-à-vis its strategic rivals. By focusing on how states manage the heterogeneous and potentially competing security and economic interests at stake in a bilateral relationship, this book seeks to shed light on the evolving character of interstate rivalry in a globalized economy, where rivals in the military realm are also economically interdependent.
Author: Shaoming Zou
Author: Nigel Piercy
Author: Jason Katzman
Author: Frank Lavin
Author: 
Author: Michael E. Porter
Author: 
Author: Vittorio Corbo
Author: Trade Promotion Coordinating Committee (U.S.)
Author: Hugo Meijer