Author: David K. Hayes Publisher: John Wiley & Sons ISBN: 1119790778 Category : Business & Economics Languages : en Pages : 482
Book Description
REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Author: John R. Walker Publisher: Prentice Hall ISBN: 9780133762778 Category : Hospitality industry Languages : en Pages : 0
Book Description
This text helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.
Author: Tarnanidis, Theodore Publisher: IGI Global ISBN: 1668488698 Category : Business & Economics Languages : en Pages : 336
Book Description
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
Author: Vicky Katsoni Publisher: Springer ISBN: 3319275283 Category : Business & Economics Languages : en Pages : 627
Book Description
This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.
Author: Nikolaos Stylos Publisher: Springer Nature ISBN: 3030706958 Category : Business & Economics Languages : en Pages : 350
Book Description
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Author: Lea R. Dopson Publisher: Wiley Global Education ISBN: 1119299381 Category : Business & Economics Languages : en Pages : 519
Book Description
Following a successful debut edition, this new Second Edition of Managerial Accounting for the Hospitality Industry builds on its strengths of clear organization and the ease with which students work through it. This new edition includes more basic math support for students and a more developed inclusion of ethical considerations and global changes both in accounting systems and in the hospitality industry.
Author: Jarkko Saarinen Publisher: Springer Nature ISBN: 303099435X Category : Social Science Languages : en Pages : 222
Book Description
This edited collection focuses on tourism development, sustainability and local change in southern Africa. The book offers a range of both conceptual and applied perspectives that address various changes in southern African tourism and community development relations. The key drivers of change that include climate change and globalization form the context for the diverse and interesting set of case studies from the region. The main conceptual grounds of the book cover sustainability, sustainable development goals (SDGs), responsibility, vulnerability, adaptation, resilience, governance, local development and inclusive growth. In this book sustainability is seen as one of the most important issues currently facing the tourism sector, affecting all types and scales of tourism operations and environments in the region. Tourism is an increasingly important economy in the southern African region and the industry is creating changes for communities and environment while also facing major challenges caused by global trends and changes. The book offers a case study driven approach to sustainability needs of tourism development in local community contexts. The case study chapters are linked through the book’s focus on sustainable tourism and local community development. Through emphasizing the need to understand both global change and local contexts in sustainable tourism development, this book is a valuable resource for all those working in the field.
Author: Cathy A. Enz Publisher: John Wiley and Sons ISBN: 047008359X Category : Business & Economics Languages : en Pages : 704
Book Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author: Stefan Jooss Publisher: Emerald Group Publishing ISBN: 1800713061 Category : Business & Economics Languages : en Pages : 208
Book Description
Talent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with a focus on talent identification, development, and retention.
Author: David K. Hayes
Author: John R. Walker
Author: Tarnanidis, Theodore
Author: John R. Walker
Author: Vicky Katsoni
Author: Nikolaos Stylos
Author: Lea R. Dopson
Author: Jarkko Saarinen
Author: Cathy A. Enz
Author: Stefan Jooss