Author: Wayne DesarboPublisher:
ISBN: 9780170992329
Category :
Languages : en
Pages :
Book Description
Exploring Marketing Research + A Simple Guide to SPSS Version 14. 0 + SPSS Local Version for Bundles
Author: Wayne DesarboPublisher:
ISBN: 9780170992329
Category :
Languages : en
Pages :
Book Description
A Simple Guide to SPSS Version 14. 0 + SPSS Local Version for Bundles - Version 15 + Essentials of Marketing Research
Author: Wayne DesarboPublisher:
ISBN: 9780170990769
Category :
Languages : en
Pages :
Book Description
A Simple Guide to SPSS Version 14. 0 + SPSS Local Version for Bundles + Essentials of Marketing Research with WebSurveyor Certificate and Infotrac College Edition
Author: William ZikmundPublisher:
ISBN: 9780170989916
Category :
Languages : en
Pages :
Book Description
Exploring Marketing Research + SPSS Local Version for Bundles
Author: Wayne DesarboPublisher:
ISBN: 9780170991650
Category :
Languages : en
Pages :
Book Description
A Simple Guide to SPSS Version 14. 0 + SPSS Local Version for Bundles
Author: Exploring Marketing Research Infotrac + SPSS Local Version for Bundles
Author: William ZikmundPublisher: Nelson Australia
ISBN: 9780170991735
Category :
Languages : en
Pages :
Book Description
A Simple Guide to SPSS for Windows for Version 12. 0 and 13. 0 + SPSS Student Version 14. 0 + Exploring Marketing Research with WebSurveyor Certificate and Infotrac College Edition
Author: Lee KirkpatrickPublisher:
ISBN: 9780170990301
Category :
Languages : en
Pages :
Book Description
SPSS Local Version for Bundles + Statistic Methods for Psychology + A Simple Guide to SPSS Version 14. 0
Author: Statistical Methods for Psychology + A Simple Guide to SPSS Version 14. 0 + SPSS Local Version for Bundles - Version 15
Author: Lee KirkpatrickPublisher:
ISBN: 9780170992671
Category :
Languages : en
Pages :
Book Description
Marketing Research with IBM® SPSS Statistics
Author: Karine CharryPublisher: Routledge
ISBN: 1315525526
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.