Author: Desmond Dreckett
Publisher:
ISBN: 9781521474754
Category :
Languages : en
Pages : 168
Book Description
If you're ready to promote your business on Twitter, you must read this one now. Did you know that most businesses are using Twitter the wrong way? They're trying to sell on Twitter instead of engaging and building a community. This easy-to-use guide will walk you through step-by-step what you need to do to grow and market your business on Twitter This book is a MUST for any small business looking to get more sales and more exposure on Twitter! Here's what you'll learn: What Twitter can do for your business and where others are going so wrong How to promote and sell your products and services the right way How to get people falling over themselves to share your tweets The software we use to run our account on autopilot The advantages and disadvantages of using Twitter depending on your niche The perfect formula - this is the blueprint to a successful Twitter account How to grow your Twitter following with raving fans of your products and services Where to get quality content to tweet about that's updated daily Showing you the best time to post your tweets (it's not when you think) How to use trending topics to get your brand in front of your customers Showing you difference between a retweet, an @ reply, and a direct message What Twitter lists are and how to strategically use them How and when to use hashtags to get your tweets seen by a larger audience You'll learn all these tricks and more! We're on a mission to help 10,000 small businesses this year. Will you be one of them?
Explode Your Twitter Marketing Small Business in 30 Days
Author: Desmond Dreckett
Publisher:
ISBN: 9781521474754
Category :
Languages : en
Pages : 168
Book Description
If you're ready to promote your business on Twitter, you must read this one now. Did you know that most businesses are using Twitter the wrong way? They're trying to sell on Twitter instead of engaging and building a community. This easy-to-use guide will walk you through step-by-step what you need to do to grow and market your business on Twitter This book is a MUST for any small business looking to get more sales and more exposure on Twitter! Here's what you'll learn: What Twitter can do for your business and where others are going so wrong How to promote and sell your products and services the right way How to get people falling over themselves to share your tweets The software we use to run our account on autopilot The advantages and disadvantages of using Twitter depending on your niche The perfect formula - this is the blueprint to a successful Twitter account How to grow your Twitter following with raving fans of your products and services Where to get quality content to tweet about that's updated daily Showing you the best time to post your tweets (it's not when you think) How to use trending topics to get your brand in front of your customers Showing you difference between a retweet, an @ reply, and a direct message What Twitter lists are and how to strategically use them How and when to use hashtags to get your tweets seen by a larger audience You'll learn all these tricks and more! We're on a mission to help 10,000 small businesses this year. Will you be one of them?
Publisher:
ISBN: 9781521474754
Category :
Languages : en
Pages : 168
Book Description
If you're ready to promote your business on Twitter, you must read this one now. Did you know that most businesses are using Twitter the wrong way? They're trying to sell on Twitter instead of engaging and building a community. This easy-to-use guide will walk you through step-by-step what you need to do to grow and market your business on Twitter This book is a MUST for any small business looking to get more sales and more exposure on Twitter! Here's what you'll learn: What Twitter can do for your business and where others are going so wrong How to promote and sell your products and services the right way How to get people falling over themselves to share your tweets The software we use to run our account on autopilot The advantages and disadvantages of using Twitter depending on your niche The perfect formula - this is the blueprint to a successful Twitter account How to grow your Twitter following with raving fans of your products and services Where to get quality content to tweet about that's updated daily Showing you the best time to post your tweets (it's not when you think) How to use trending topics to get your brand in front of your customers Showing you difference between a retweet, an @ reply, and a direct message What Twitter lists are and how to strategically use them How and when to use hashtags to get your tweets seen by a larger audience You'll learn all these tricks and more! We're on a mission to help 10,000 small businesses this year. Will you be one of them?
30 Days to Online PR & Marketing Success
Author: Gail Martin
Publisher: Career Press
ISBN: 9781601631800
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products. You'll quickly and easily learn how to: Use online PR and keywords to climb to the top of search-engine rankings Reach reporters and consumers with hot news and information Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.
Publisher: Career Press
ISBN: 9781601631800
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products. You'll quickly and easily learn how to: Use online PR and keywords to climb to the top of search-engine rankings Reach reporters and consumers with hot news and information Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.
Small Business
Author: Cyril Levicki
Publisher: Routledge
ISBN: 1000156516
Category : Business & Economics
Languages : en
Pages : 97
Book Description
This book, originally published in 1984, examines the role of small firms in Britain, Germany, France and Italy and critically appraises government policies towards them. It reassesses economic theories concerned with concentration and competition, theories which need some re-thinking to accommodate the growing importance of small business.
Publisher: Routledge
ISBN: 1000156516
Category : Business & Economics
Languages : en
Pages : 97
Book Description
This book, originally published in 1984, examines the role of small firms in Britain, Germany, France and Italy and critically appraises government policies towards them. It reassesses economic theories concerned with concentration and competition, theories which need some re-thinking to accommodate the growing importance of small business.
Small Business
Author: David J. Storey
Publisher: Routledge
ISBN: 1134877269
Category : Business & Economics
Languages : en
Pages : 103
Book Description
This book, originally published in 1982, review the resurrection of the small firm, partly by a multi-disciplined examination of the existing literature on small and new firms and partly by reporting the results of a study of firms new (in the early 1980s) to the North East of England. Part 1 deals with the role of small firms as sources of potential or actual competition, and their role in research and innovation. In Part 2 the theoretical foundations for the study of entrepreneurs and their new firms are laid, using concepts from a cross-section of the social sciences. Part 3 tests some of the theories outlined in Part 2 and reviews the problems which the entrepreneurs faced in starting and developing their business and the impact which such businesses had upon the local economy. Part 4 reviews the lessons of the preceding parts in the context of the regional and national economy of the UK.
Publisher: Routledge
ISBN: 1134877269
Category : Business & Economics
Languages : en
Pages : 103
Book Description
This book, originally published in 1982, review the resurrection of the small firm, partly by a multi-disciplined examination of the existing literature on small and new firms and partly by reporting the results of a study of firms new (in the early 1980s) to the North East of England. Part 1 deals with the role of small firms as sources of potential or actual competition, and their role in research and innovation. In Part 2 the theoretical foundations for the study of entrepreneurs and their new firms are laid, using concepts from a cross-section of the social sciences. Part 3 tests some of the theories outlined in Part 2 and reviews the problems which the entrepreneurs faced in starting and developing their business and the impact which such businesses had upon the local economy. Part 4 reviews the lessons of the preceding parts in the context of the regional and national economy of the UK.
Talk Triggers
Author: Jay Baer
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Reinventing Professional Services
Author: Ari Kaplan
Publisher: John Wiley & Sons
ISBN: 1118097521
Category : Business & Economics
Languages : en
Pages : 242
Book Description
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
Publisher: John Wiley & Sons
ISBN: 1118097521
Category : Business & Economics
Languages : en
Pages : 242
Book Description
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
Digital Tools for Teaching
Author: Steve Johnson
Publisher: Maupin House Publishing, Inc.
ISBN: 1934338842
Category : Computers
Languages : en
Pages : 154
Book Description
In this Web 2.0 world, your students are communicating, customizing, and creating like never before. It's no surprise, therefore, that standards for the twenty-first century classroom recognize the value of teaching with digital tools. Knowing how to effectively teach with them is another matter altogether. In Digital Tools for Teaching, educator and self-proclaimed techno-geek Steve Johnson shows you how to transform 30 cutting-edge e-tools into powerful vehicles for teaching--and learning. You will find: An array of low-to-no-cost digital tools ranging in complexity and all focused on educational merit; Step-by-step instructions that take the mystery out of using each e-tool; Lesson connections and lists of classroom-proven ideas for applying each e-tool across the curriculum; Backdoor links to the special services and discounts available to teachers for many of the digital tools profiled in this book; Standards-based assessment rubrics and strategies (including how to implement digital portfolios) to help you meet twenty-first century classroom instructional goals; and Links to Steve Johnson's website and blog for news and updates on incorporating technology-based activities into your lessons. Complete and ready-to-use, Digital Tools for Teaching shows you how to connect your teaching to the e-tools that are relevant to your students' lives. Whether you're already an advanced e-tool user or a newbie, Digital Tools for Teaching will increase your confidence using digital tools, broaden your perspective, and give you new teaching strategies that you can use tomorrow.
Publisher: Maupin House Publishing, Inc.
ISBN: 1934338842
Category : Computers
Languages : en
Pages : 154
Book Description
In this Web 2.0 world, your students are communicating, customizing, and creating like never before. It's no surprise, therefore, that standards for the twenty-first century classroom recognize the value of teaching with digital tools. Knowing how to effectively teach with them is another matter altogether. In Digital Tools for Teaching, educator and self-proclaimed techno-geek Steve Johnson shows you how to transform 30 cutting-edge e-tools into powerful vehicles for teaching--and learning. You will find: An array of low-to-no-cost digital tools ranging in complexity and all focused on educational merit; Step-by-step instructions that take the mystery out of using each e-tool; Lesson connections and lists of classroom-proven ideas for applying each e-tool across the curriculum; Backdoor links to the special services and discounts available to teachers for many of the digital tools profiled in this book; Standards-based assessment rubrics and strategies (including how to implement digital portfolios) to help you meet twenty-first century classroom instructional goals; and Links to Steve Johnson's website and blog for news and updates on incorporating technology-based activities into your lessons. Complete and ready-to-use, Digital Tools for Teaching shows you how to connect your teaching to the e-tools that are relevant to your students' lives. Whether you're already an advanced e-tool user or a newbie, Digital Tools for Teaching will increase your confidence using digital tools, broaden your perspective, and give you new teaching strategies that you can use tomorrow.
The Art and Business of Online Writing
Author: Nicolas Cole
Publisher:
ISBN: 9780998203492
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their content-and others write and write, only to go unnoticed?Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, and a Top 10 contributing writer for Inc Magazine from 2016 to 2018, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders. How?By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period."This book contains everything I know about online writing," says Cole. "From going viral, to building a massive library of content that will continue to pay you dividends well into the future."In this book you will learn:- Why you should NOT start a blog-and where you should be writing online instead.- How to beat "the game" of internet publishing-and the 7 levels of success.- How "going viral" on social platforms works (and how to not give up in the process).- The Endless Idea Generator: How to never run out of things to write about.- The Perfect Post: How to write headlines people can't help but want to read.- How to create your own "Content Roadmap," and position yourself as an influential voice in your industry or niche.- How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).- And the 1 habit very single writer today needs to master in order to become successful.This book is the Ultimate Guide to writing in the digital age.
Publisher:
ISBN: 9780998203492
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their content-and others write and write, only to go unnoticed?Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, and a Top 10 contributing writer for Inc Magazine from 2016 to 2018, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders. How?By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period."This book contains everything I know about online writing," says Cole. "From going viral, to building a massive library of content that will continue to pay you dividends well into the future."In this book you will learn:- Why you should NOT start a blog-and where you should be writing online instead.- How to beat "the game" of internet publishing-and the 7 levels of success.- How "going viral" on social platforms works (and how to not give up in the process).- The Endless Idea Generator: How to never run out of things to write about.- The Perfect Post: How to write headlines people can't help but want to read.- How to create your own "Content Roadmap," and position yourself as an influential voice in your industry or niche.- How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).- And the 1 habit very single writer today needs to master in order to become successful.This book is the Ultimate Guide to writing in the digital age.
The Smashing Idea Book
Author: Cameron Chapman
Publisher: John Wiley & Sons
ISBN: 1119977428
Category : Computers
Languages : en
Pages : 417
Book Description
Presents a collection of design ideas and more than seven hundred examples from websites to help create an effective Web site.
Publisher: John Wiley & Sons
ISBN: 1119977428
Category : Computers
Languages : en
Pages : 417
Book Description
Presents a collection of design ideas and more than seven hundred examples from websites to help create an effective Web site.
Known
Author: Mark Schaefer
Publisher:
ISBN: 9780692816066
Category : Branding (Marketing)
Languages : en
Pages : 256
Book Description
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Publisher:
ISBN: 9780692816066
Category : Branding (Marketing)
Languages : en
Pages : 256
Book Description
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.